Google analytics vs Webmaster tools data
-
Hi
Which is more accurate WT or GA data ?
Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !?
The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc
Cheers
Dan
-
Thanks Guillermo
-
Yes, only organic search results appears
-
Sorry if this is obvious but im just checking:
In the search engine optimisation tab of google analytics i take it that the queries and other info are solely in regard to organic search ?
Im sure thats so but just double checking ??
cheers
dan
-
Unfortunately, I don't think you are able to do that.
I found this link that it might help you a little bit more. See under "Discrepancies in Clicks and Visits":
https://support.google.com/analytics/answer/1034383?hl=en
It's not specifically about Webmaster Tools but it can help you understand this miscorrelation even deeper. I've never been able to equal these numbers but I did manage to reduce the discrepancies to the minimum.
-
Do you know if its possible to look at the instances of the click thrus in GA search engine optimisation tab ? for me it doesnt let me select the keyword to see a line graph of instances, if i could see it then i would be able to correlate the click thrus with the day of the one visit hopefully and hence conclude that the 5 clicks refer to the one visit.
-
From my experience this is probably the case. I saw this miscorrelation a few times but never differing in very high numbers. Also, it could be the case that your GA tracking code is not inside your tag. Is that possible?
I had several clients that were placing the tracking code at the end of the tag. They've all missed visitors that click quickly through pages on their site before the Google Analytics tracking code executes.
-
Hi Guillermo
Thanks for your comments
So are you saying that 5 click thrus being reported by webmaster tools is most likely to be just the one visit ? since GA is showing only 1 visit
Cheers
Dan
-
Hi Dan!
Google Analytics tracks visitors using cookies, not IP addresses. This way, if an impression of your site is clicked more than once in one session (less than 30 minutes) by the same user, it will still count as one visitor for GA.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Google Analytics Real Time Not Working! :(
Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor. At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!
Reporting & Analytics | | KarlMarxTheBear0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Can i know trough Google analytics the most busy time in the day ?
Hello guys,
Reporting & Analytics | | WayneRooney
I have a website with around 600-650 visitor a day.
Can i know trough Google analytics the most busy time in the day ? Thank you0 -
Google Analytics-Unique visitors?
Does organic search data show unique visitors or all visits? For example, if someone ( a single person) visits my site multiple times after searching the same keyword phrase, does that show in my analytics data as 1 hit from that keyword, or all hits? Thanks!
Reporting & Analytics | | RickyShockley0 -
Google analytics
I updates all my google analytics accounts after the update and now i went to each campaign and it appears there is a problem and now if I reset it i loose history. Is this a glitch or a problem
Reporting & Analytics | | JAGlasvegas0