Tracking Organic Seach Queries From GA to Companies
-
Okay, so this is a kinda ridiculous, long shot whim du jour. But it's so intriguing I can't resist.
Last week, GA reveals that my client had 6 queries (vs. 0 since the beginning of time) in the format:
Large Red Widgets #3 in Obscure Suburb (of my client's head office)
Large Red Widgets #3 just happen to be expensive and profitable.
My question: is there a snowball's chance in hell of tracking this query any further? I'll take what I can get -- since not many people are interested in red widgets #3 in said obscure suburb. I'd like enough info so a sales rep can follow up. These folks are not shy.
Thoughts? Next steps? Idiot proof instructions on where specifically to look in GA?
-
Yes, many thanks. This is exactly what I was looking for.
-
There's nothing you can do explicitly, Daniel, because GA's terms of service specifically prohibit tracking anything that can provide personally-identifiable information.
However! You could get lucky with the Network Domain dimension.
- Drill down to the keyword you've specified under Search -> Organic
- Once that keyword's info is displayed, click the Secondary Dimension dropdown at the top of the chart
- Select the Technology down arrow and then select Network Domain
Most of these results are typically ISP domains, but if the search was done from within a larger company's network you might get lucky and see their web domain on the list next to the keyword. That's as close as you'll get, but at least it would give your client's sales team a lead to start investigating/cultivating in other ways.
That what you were looking for?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom funnel tracking - Google analytics - premium or normal
If I have funnel with more options on same step. E.g. PDP (product detail page) --> "Sign in page A" or "Sign in page B" (customer can choose) --> "Thank you page" How can I track both options in same funnel? Because if I set funnel in analytics like: 1. step: PDP, 2. step: Sign in page A and step 3: Thank you page -->
Conversion Rate Optimization | | Tormar
I would see "Sign in page B" like exit page, but it is not, because customers can choose and come through A or B "sign in" page. Pls help. Ty. 🙂0 -
Split test content experiment - Why can't GA identify a winner here?
I have been running a content experiment for a short while now and GA has just ended it saying it cannot determine a winner. Looking at the images (links below), without any form of analysis I can already see a pattern of greater success in Variation 1. It ended with a 93% probability of outperforming the original yet the content experiment ended with no winner. Does this mean the 95% confidence threshold I set should've been lowered? Ultimately I'm going to choose this as my winner but why didn't GA push it as the winner? Is there something I am missing? Image 1 - Showing e-commerce performance (objective of split test was transactions) Image 2 - Showing conversions (same split test, same objective, just different report) Your thoughts and comments will be appreciated.
Conversion Rate Optimization | | OptiBacUK0 -
Help! Tracking Conversion Source of Specific Users: Possible? How?
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting? Thanks for the help!
Conversion Rate Optimization | | RickyShockley3 -
What should a small company with a difficult SEO/SEM challenge do?
Everyone here knows that SEM and SEO "experts" are everywhere. But our company has a particular challenge - our Volusion-hosted e-store's product offering is so wide that it's a huge challenge to make a dent in our search engine placement. In our earliest days, one SEM "pioneer" company issued us a refund after realizing they couldn't do anything to affect our placement. The problem is that the revenue from any one particular keyword term doesn't return enough sales to make the effort worthwhile - sales are scattered allover the product spectrum. Does anyone have any experience with this particular challenge? What would be considered a realistic monthly budget - given that the business itself is quite small? I don't know what the etiquette on Moz is but YES I am looking to engage a company to help us out.
Conversion Rate Optimization | | CrashAlpha0 -
Does Lack of CTR Reduce Organic Impressions
I have a business model that works off Impressions and not CTR.
Conversion Rate Optimization | | numbers
Obviously impressions on a search engine normally lead to CTR and the landing page does the conversion. But what if I can convert a sale directly on the search engine results page without the client clicking the actual search result. Therefore the CTR is heavily reduced. Does a reduced CTR effect your rank on the search results? I know that in PPC the CTR is an important factor for relevancy, thus reducing your PPC costs. Result is you pay more per click to get position 1-3. But does it matter for organic results ? I am currently testing the model and do have pages in rank 1-3 that generate approximately 3 times the number of conversion to the CTR (unique sales). I would also like to know if there is a way to measure the numbr of Impressions a page gets with their search rank, webmaster tools does have it but it seems to be a rounded to the nearest 10,000 figure. All contributions on this welcome, Thank You.0 -
Event Tracking or Goal Tracking?
Hi guys, What do I need to implement if I want to track sign-ups (and where this successful transaction/goal came from) and email inquiries (from a contact form)? Event Tracking or Goal Tracking? If you can share some of your guides or blogs/articles you found online, that would be great. Thanks in advance! 🙂
Conversion Rate Optimization | | esiow20130 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0