Using a geolocation service to serve different banners in homepage. Dangers? Best Practices?
-
Hello, our website is used by customer in more than 100 countries.
Becasuse the countries we serve are so many, we are using one single domain and homepage, without country specific content.
Now, we are considering to use an geolocation service to identify the customer location and then to change the contents of one banner in the home page accordingly.
Might this be dangerous from a SEO perspective?
If yes, any suggesiton on how can we implement this to avoid troubles and penalties form the Search Engines?
Thanks in advance for any help,Dario
-
IF all you are doing is changing a graphic image banner, and if that is done solely based on country of origin evaluation there would be no negative SEO impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference between anchor text pointing to an article in our section pages and the title of our article
My concern is described more in details in the following hypothetic scenario(basically this is the same method that CNN site applies to its site): In one page i have a specific anchor text e.g. "A firefighter rescued a young boy" and this one is linked to an article which if you enter you will see that it has a different title than the anchor text/short title that i mentioned above. So the internal titlte of the article is "A firefighte rescued a young boy in Philippines while it was rainy". I want to know whether this is a good SEO practice or not. Regards, Christos
White Hat / Black Hat SEO | | DPG_Media0 -
Are businesses still hiring SEO that use strategies that could lead to a Google penalty?
Is anyone worried that businesses know so little about SEO that they are continuing to hire SEO consultants that use strategies that could land the website with a Google penalty? I ask because we did some research with businesses and found the results worrying: blog farms, over optimised anchor text. We will be releasing the data later this week, but wondered if it something for the SEO community to worry about and what can be done about it.
White Hat / Black Hat SEO | | williamgoodseoagency.com0 -
Competitor Bad Practice SEO Still Ranking Well But Why ?
Moz Friends, A very close competitor have always been challenging for similar competitive keywords. We seem to have the advantage for alot of long tail keywords but on one of the higher traffic relevant keywords they seem to do well. I really struggle to understand why, particularly with the back links they use Just my thoughts and notes on the two: Our Page Better written text content (Maybe slightly written to for experienced target audience but we are working on simplifying things) Good Clear site URL structure and navigation for usability Fresh content updates Mobile optimized Reasonable page speeds Good on-page optimization Good back links from industry influences Competitor Page Negatives Site structure and URL's are inconsistent and messy Lower quality content site wide They use tried and tested on page optimization methods like Keyword spamming, Bold Keywords,Underlining Keywords (Sarcasm) Terrible back links, all directories and free article submission sites (Seriously take a look) Less focused on page optimization Not mobile optimized Most of the rest of the sites carry on the same sort of differences, Engine: www.google.co.uk Keyword: Sound level meters **Our Page: **www.cirrusresearch.co.uk/products/sound-level-meters/ **Competitor Page: **www.pulsarinstruments.com/product-information/Sound-Level-Meter.html Any feedback would be greatly appreciated please, i am really struggling to get my head around this Thanks James
White Hat / Black Hat SEO | | Antony_Towle1 -
Local Map Pack: What's the best way to handle twin cities?
Google is increasing cracking down on bad local results. However, in many regions of the US there are twin cities or cities that reside next to each other, like Minneapolis-Saint Paul or Kansas City. According to Google guidelines your business should only be listed in the city in which your business is physically located. However, we've noticed that results just outside of the local map pack will still rank, especially for businesses that service the home. For example, let's say you have a ACME Plumbing in Saint Paul, MN. If you were to perform a search for "Plumbing Minneapolis" you typically see local Minneapolis plumbers, then Saint Paul outliers. Usually the outliers are in the next city or just outside of the Google map centroid. Are there any successful strategies to increase rank on these "Saint Paul outliers" that compete with local Minneapolis results or are the results always going lag behind in lieu of perceived accuracy? We're having to compete against some local competitors that are using some very blackhat techniques to rank multiple sites locally (in the map results). They rank multiple sites for the same company, under different company names and UPS store addresses. Its pretty obvious, especially when you see a UPS store on the street view of the address! We're not looking to bend the rules, but rather compete safely. Can anything be done in this service based scenario?
White Hat / Black Hat SEO | | AaronHenry0 -
Has anyone used this? www.linkdetox.com/
Has anyone used this? www.linkdetox.com/ Any opinions about it?
White Hat / Black Hat SEO | | Llanero0 -
Attracting custom from 3 cities - Is this the best way to optimize?
Hi, I'm working for a client that draws custom from 3 nearby cities - I was thinking of creating a new page for 2 of the cities, reachable from within the website and not simply doorway pages. Each new page would include (1) General info (2) info relevant to the city in question, if relevant to client - perhaps well-known customers already coming from the city in question (3) transport from the city - directions. Is it OK to do this, or could Google see it as manipulative seeing that business is not geographically located in all 3 cities (in actual fact the business is in just one location, within the official borders of one city, in another city for some administrative services and 40 miles away from the third). Thanks in advance, Luke
White Hat / Black Hat SEO | | McTaggart0 -
Is it outside of Google's search quality guidelines to use rel=author on the homepage?
I have recently seen a few competitors using rel=author to markup their homepage. I don't want to follow suit if it is outside of Google's search quality guidelines. But I've seen very little on this topic, so any advice would be helpful. Thanks!
White Hat / Black Hat SEO | | smilingbunny0