BBB links - worth it?
-
This is a "paid link" so I'm naturally skeptical. But I'm wondering if the SEO value plus the usability of a potential client clicking the BBB link to our site would be worth it.
-
Yeah I noticed the same even for paid customers. At first I thought it was for unpaid customers, as there is a way to setup your profile via someone requesting to set it up, but not get a followed link. However checking paid aka Verified accounts it does not have a follow link, really interesting..
-
I've changed my mind on the answer that I gave above.....
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer and he yapped and yapped about it. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
We have a ton of clients who ask about the BBB. I initially thought it as just for the older clientele but I found myself looking at the BBB for a business I wasn't sure about. It's a last case resort type of scenario and if you are interested in making a purchase and the search engines are to no avail, it provides some alright insight. The problem with the BBB is that the people who frequent it are the customers that are upset. At least you get to see what they are upset about and make a judgement for yourself.
-
Did not know that about Mike. Hmm, ...learn new things every day!
-
So glad this was what you needed, Mike!
-
Thanks, Miriam. This is exactly what I was looking for. Btw our BBB page has PA1 so I'm not sure we're going to get much link juice from that link anyway, unless we build to it like Cyrus suggests.
-
Hi Mike,
Opinions vary on this. Local Search godfather, Mike Blumenthal, refuses to pay the BBB. See:
http://blumenthals.com/blog/2010/10/07/google-better-business-bureau-ratings/
Others point out the authority of the BBB in the world of SMBs:
http://moz.com/ugc/the-best-link-your-clients-may-be-missing-12889
My feeling on this is that, if a client has money to throw around, having the BBB link won't hurt, but I'm not convinced that it really helps a ton, either. Provided your core business NAP (name, address, phone) is correct on the listing, then that is, in my opinion, the main thing.
-
Just a clarification. We have already purchased the BBB Accreditation. We found it was very important to have that logo on our site and the link to BBB so people can view our report. What I was asking about, is should we pursue the link from BBB. They actually charge extra for this link.
-
I agree. I think that the BBB is not a paid link. You are not paying them for a link. You are paying them for a rating and paying to give your customers a recourse to complain about you. Your rating can drop to a D if your customers complain or stay at an A if you treat them well.
-
I believe the link from BBB is worth it if you are a business offering any particular services or products to clients. Other than the value of link, this is a trust signal for customers who are landing or your website and planning to buy.
The BBB logo can help them accelerate their decision making process and most of the time the decision will be in your favor.
The tip here is to think beyond search engine and get the links that have a positive impact on people!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page? Recently my website DA is 6 i want to increase it 30.
Link Building | | hfameraya1980 -
Reciprocal links
I've heard that reciprocal links don't count anymore. If i stop linking to a person that links to me, will that link to my website start counting? Do reciprocal links count at all in google? Anchor text? anything? Thanks in advance! Ron
Link Building | | Ron100 -
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Back Links
Hi there, I have been guest posting on blogs trying to build some back-links into my website, which so far is going not too bad, however I was wondering when writing these guest posts should I limit my post to let's say 2 back-links per guest post? If 2 back-links are going to different pages on my website, does the first back-links in the guest post have more value than the 2nd back-link? Kind Regards,
Link Building | | Paul780 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340