Unique Geo-targeted domains v. simple landing pages
-
I have a client with multiple locations in a central area. Is it better to purchase unique geo-targeted domains i.g. DowntownTopekaPlumber.com and MidtownTopekaPlumber.com and create area specific splash pages with links back to the main site -OR - is it better to simply create landing pages on the main domain - www.GoodGuyPlumbing.com/DownttownTopekaPlumber?
-
Hi SearchParty,
I definitely vote in favor of the latter - a single website with landing pages for each of the physical locations. With this method, the marketing you engage in will go toward building the authority of all locations. Mini sites with exact match domains tend to be candidates for thin and duplicate content, so I'm not a fan. Beyond this, I think they overly-complicate the scenario, when a single domain with strong content for each location keeps things simple for human visitors and the bots.
-
Hi,
I would suggest keeping one domain and having landing pages within it. You want to focus on building your domain age and quality and if you proceed with multiple domains you may dilute this and not to mention give yourself more administrative work as well.
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect www.domain to domain
How do I redirect www.entrepreneurhandbook.co.uk to entrepreneurhandbook.co.uk The latter is an existing site. Thanks James
On-Page Optimization | | entrepreneurhandbook1 -
Spammy page titles
Over the last couple of weeks, I have noticed that Google aren't showing the page titles for my online shop anymore. They're set up with a third party plug-in piece of software, and while it's an old version of the software, the developer said it wouldn't be causing issues. They have suggested that I re-write my page titles to be less spammy. The thing is, Google haven't attacked just spammy looking titles, they're just taking a swoop through my whole site and not showing any of my page titles in their search results. I'm getting "Category Name - Shop Name" showing. Here's some of the page titles no longer appearing and I honestly have no idea how to rewrite these to not be spammy. Are there any good articles on what's spammy and what isn't? "Coconut oil - best tasting in Australia. Buy online from <my business="" name="">"</my> "Discount Vitamix Blender. Best deal in Australia. Buy online from <my business="" name="">."</my> "Natural & Organic skin care for the face | buy online in Australia from <my business="" name="">."</my> There are others that are showing the real page titles, but I think it's only a matter of re-indexing before they're all not showing. Any clue?
On-Page Optimization | | sparrowdog0 -
On-page Optimization empty
My website is new. My On-page Optimization (Reports Updated: 1/2/13) is empty. Is there a problem, I have to wait longer or am I doing something wrong? Thanks
On-Page Optimization | | franzneves0 -
Pages vs Posts
What are your thoughts on pages vs posts? I am setting up a new blog for a client but not sure how to structure the content. I may just do posts or a whole bunch of page listed down the sidebar. It seems like my pages always rank better than my posts. Has anyone else noticed this? Could it be because of the dates tied posts?
On-Page Optimization | | SixTwoInteractive0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0 -
Duplicate content on my domain
I have several pages on my domain that are using the same content except for changing a paragraph or sentence. Do I need to create unique content, even though much of the information pertains to a feature and is related?
On-Page Optimization | | Court_H0 -
Keyword Landing Page Transition
We are redesigning the site to launch soon. We are a manufacturer. Our most valuable keyword currently ranks around 8th on Google in a competitive market and responds with a link to our product selection page as the landing URL. This link / URL is currently listed on every site page in a right column menu with the keyword as the anchor text. My concern is that I have redesigned this product selection page, and would like to change its file name to include the keyword as well as use the same keyword anchor text. And to complicate the matter, for political reasons my boss has asked me to consider keeping the old product page available to alleviate board concern (not rational, but may be required). Since the old page shows similar information to the new selection page, if I keep it, I am considering calling it a "Visual Selector" as opposed to the "Product Selector" menu name for the new page. I will list both in a list under the keyword product name on the home page menu and then drop the old selector page link on all other pages to lower visitor confusion. So the alternative choices to proceed are as follows: 1. Keep old and new product selection pages a. Show both on all page menus (Keeps the old page visible to Google, duplicating the current presentation for current keyword landing page) b. Only show old product page on home page menu to alleviate the Board concerns (Keeps the old page visible to Google, but with one link) 2. Get rid of the old product page and redirect URL to new one (our primary keyword would be ranked on its own merit and the current Google ranked page would redirect to the new one) Number 2 is the logical method for users, but I am nervous about dropping and/or redirecting the current landing page which ranks my best keyword at 8th in a competitive market. Your recommendations or comments? What do you predict Google will do in these three scenarios? Hope you can follow this maze... Thanks! George
On-Page Optimization | | rhawk0 -
Too Many On-Page Links
I recently took on a website design client and ran his website through a battery of tests using Pro to take a look at the crawl errors. One that seems to stump me is the error "Too many On-Page links" concerning his blog. (http://franksdesigns.com/wp/blog) This is the first time I've seen this error and am rather confused. The report says there are 104 links on this page. However, I'm having trouble grasping this concept or finding the 104 links. Any suggestions are greatly appreciated. Thank you for your support!
On-Page Optimization | | WebLadder0