How to improve the review to the website ?
-
Hello guys,
lately we think how we can improve all the reviews on our site from the clients.
We notice that there are all these option regarding to reviews :Google Reviews/Local/Places/+
Yelp
Facebook
www.feefo.com
www.trustpilot.co.uk
www.ekomi.co.uk/ukAnd much more...
Now, the problem here with a lot of these sites, the person that write the review need to register to the site.
Most of our clients, not interesting in register or to open account.
They need something fast that they can write the review and move on.What do you think is the right approach to manage all this ?
We getting a lot of traffic but its seems that we don't advantage all of him regarding to the review part.Any tips here from the expert ?
Thank you
-
Hi Guy,
Edmond has give some thoughtful feedback. The one suggestion I would be careful of is the one in which a central device at an office is being used to encourage reviews. If reviews stem from the same IP address (known as a review kiosk) they are likely to be flagged by Google as spam, so that is not something I would recommend.
I would also be careful about offering incentives for reviews. Google's stance on this has been very strange, and is worth researching.
Beyond this, though, having print materials to hand to the client at the time of service is a great idea, as is educating key members of the staff to request reviews. Whitespark has a great, free handout that you can brand with your own company logo that gives directions for leaving a Google+ Local review. You'll find it here:
http://www.whitespark.ca/review-handout-generator/
*Just remember, the one review platform on which you cannot ask for reviews is Yelp. Their guidelines forbid soliciting reviews in any way.
Additionally, if you have good customers who simply are not going to go on the Internet to leave you a review, but who would be happy to give you a hand written testimonial, you could get them to write you one at the the time of service, or in a follow up email, and you can turn these into testimonials you post on your website. You can use Schema review markup to encode these reviews, giving you a chance that Google will display stars on your results in the search engine results. This is a good solution for customers who are not tech savvy.
Remember, no business needs to earn a huge number of reviews all at once. A little, slow trickle of them over time is a much better signal than a whole bunch at once.
Here's a post I like, by Phil Rozek, about Google+ Local reviews. I think you might like it, too:
Hope this helps!
-
Hey,
Thanks a lot for your answer.
We are B2B company, so its make it even more harder to convince them to write review.
One of our idea was to add in the thank you page after they leave a quote, to add all the review sites that we have account there and to ask them to write something over there.
Another thing is like you said its to give them coupon for the next order or free t shirts (we are t shirt company).
We will test it and i hoop it will work better.Thank you for the article and the respond.
Guy
-
Hi Edmond,
Unfortunately, you are correct about it being a pain in the butt to get customers/patients to submit POSITIVE reviews on those mentioned websites, including a ton of other review sites. Isn't it funny, people have no problem going to those sites, creating an account, and then leaving NEGATIVE reviews?
We see it all the time. I'm guilty of it, however, I do try to leave positive reviews when I'm truly amazed at the service or product I receive.
We work with dentists and eye doctors and other categories where it is mainly B2C, so we've implemented in many of those businesses a process to create small business cards which have direct instructions about how easy it is to leave a review online and how much we appreciate it OR our clients offer an incentive. "Leave us a review at Google and receive a free X-rays at your next dental exam." It does work really well as the patient is able to hear the offer at the office and then take home instructions about how to do it.
We have an eye doctor who keeps their iPad open to Google the whole day and his front desk staff asks patients to leave reviews on their Google+ page if they have a Gmail account. If not, then the staff offers to walk them through getting them a Google account.
It's a combined effort on the business owner, his staff and the internet marketing consultant/company to work together to figure out the best plan and educate their clients/patients.
Here's a GREAT article in whole which I recommend you read, but more importantly to your question, read this section http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide#nineteen. You will see that Google gathers the other major review sites' reviews (you'll see in the 2nd screenshot of the review site links). So, yes Google is very important to get reviews, but they are also pulling from many other sites.
I hope this was a good answer and that you find these ideas helpful in your efforts! - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
How I can improve Local SEO in 2018
Hi. I have already applied this strategy: Capture Your Space on All Local Business Directories. Leverage the Power of Local Link Building Focus on Reviews and Ratings Use Local Structured Data Markup What could I do to improve my strategy in 2018?
Reviews and Ratings | | martinxm1 -
Business name change - Impact on reviews?
Hi I have a client who has created multiple GMB listings for his business using the same address, post code and phone number and I am trying to sort it all out. 2 of the listings have 1 review and 1 of them has 13 reviews. Obviously i want to keep the listing that has 13 reviews and delete the other 2. Keeping the listing with 13 reviews means I will have to update the business name in Google my business because it was originally entered wrongly. Will the profile need to be verified again? Will my client be able to keep those reviews or will they be deleted? Thanks
Reviews and Ratings | | coolhandluc1 -
Does anyone use an embeddable Google review widget?
Currently, I use an embeddable Yelp review widget on my site. The widget I use has been helpful, but is no longer actively maintained and I'd prefer to show Google reviews instead. Does anyone have a recommendation for a widget to embed Google reviews?
Reviews and Ratings | | Dions0 -
Rich Snippets (Rating stars) not showing up on website in search results
Hello, I have All in One Schema.org Rich Snippets plugin installed on my WP websites for the star snippets to show up in google search results. I used the Item Review property in this plugin for the homepage and under Reviewer’s Name (added name of author), Item to be reviewed (added brand/business name) and Your Rating (of course 5 :)). Now, the problem occurring is that instead of stars showing up in search results, the date when the respective page was published is showing up in search results. This is happening with all the websites I added plugin in. Am I doing something wrong or what is happening. Please help as i want those stars to show up on the websites. Please help me with any plugin or useful info that can help me with this. Thanks!
Reviews and Ratings | | BrianBotts.0 -
How can a business turn off the Google+ review feature?
Is there a way to disable the review feature on our Google+ page whilst still retaining the rest of the Google+ features?
Reviews and Ratings | | CostumeD0 -
Started using a 3rd Party Review Company for our Website. Do we need to show the reviews or is a widget (badge) with a link back to review company sufficient enough from an SEO ranking point of view?
Hi All, We have started to use a 3rd party review company and now have the choice of either implementing their re-supplied widgets (Java ) on our site showing customer reviews or use their an API to get this information. The widgets (Java) , would be loaded once the page is actually loaded so I am not sure how and if google will read this information if at all? If we use a widget then we won't be able to implement it with Schema.org although we will be able to use rich snippets to it will appear on any PPC (once we have had 30 reviews). If we go down the API route, it's more expensive for us but we can use the review schema.org for this. Does anyone have any experience of what works best for them ?.. We have a choice of having a widget showing latest reviews or just a badge (which is actually a link to the review site showing our reviews). From an SEO point of view, is one better than the other ? Does google actually read the content of the review or is the link back to the 3rd party review company sufficient enough to help with rankings etc. Am I correct in assuming that by linking to a 3rd party review company and showing our reviews on our site , this will help with rankings as even though the content in the reviews doesn't really say much ,. I did see it was a ranking factor on the survey but not sure how google uses this. ? I've read up some information on reviews etc but wondered what the general consensus was with what others found works best for them Any help greatly appreciated Pete
Reviews and Ratings | | PeteC120 -
Blocking Reviews by Blocking Words?
A client sent me an email this week, stating that you could block bad reviews on social media sites by "blocking" certain words from comments such as "I", "you", "them", "they"......she heard it at a conference from some other CEO's that had some problems with bad reviews. Essentially these CEO's blocked these words making the pages read only pages so no one could leave a review on social media sites. Now, I have never heard this tactic, nor think this is a good idea in any way shape or form. And I know that you can't block bad reviews from happening (without looking at the bigger picture and encouraging some look at internal processes and customer service). Has any one heard of this tactic? Or better, know of anywhere online that documents this idea of blocking words? I have to get back to her, but I have beaten the drum about how to acquire good reviews so much, I feel I am not getting through! Help! Thanks
Reviews and Ratings | | cschwartzel0