New website won't rank for branded keywords in Google, but does in Bing
-
We launched a website in October www.butterfly.com. The branded product name "Butterfly Body Liners" will not rank until page 2 of Google, but it ranks #1 in Bing. Organic traffic never really picked up so it's not easy to tell if it's been "hit" by any penalty.
The strange thing is, this website: http://archive.is/PQZdO is ranking #1. This is an archived version of the site.
Does anyone have any insight as to why this is happening?
-
Do you think the previous owner of the domain butterfly.com could be affecting things? From a search on archive.org it appears it used to be a golf game console website. Obviously, the company was not named Butterfly. So do you think the previous history of this domain could be affecting the current rankings?
-
not sure how much of an issue this is, but you have a couple of your main anchor text in a foreign language and none with the search term you are after and maybe more content on the main page about "Butterfly body liners" you only mention this once.
Maybe look to send some out for reviews and hopefully they will link back to you with the anchor text as "Butterfly body liners"
Also you have some anchor text on your home page 'Skip to main content', I will consider removing this.
-
Google and bing crawler and ranking factors are still lot different. Google search results are getting better day by day because of these variables. EMD update was the one that affect many websites enjoying this benefit of same domain name. Based on personal experience still website with same keywords benefit you in many ways including better ranking and easy to remember domain name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Website's Not Ranking for Branded Term
Hey Friends, I can't seem to figure out why https://feello.com/ isn't ranking on Google for it's branded term (Feello). It's ranking in 1st position on Bing and Yahoo but on page 2 (16th or so) on Google. Going through the list and can't come up with an answer. Metadata: Yes Indexed to Webmaster: Yes, Fetched pages: Yes Google cache on May 27, 2017: Check Using canonical and redirecting for non-www and HTTPS version: Yes & Yes Feello in domain name: Yes Set up social profiles and GMB: Yes Driving traffic: Yes, some email and ads Checked robots.txt: Yes, not created yet Created and Submitted Sitemap: Yes - https version Checked for blocked resources: None. The list goes on...Any ideas would be appreciated.
Intermediate & Advanced SEO | | GarrettDenham0 -
Keyword Rankings: One keyword dropped, dragging other rankings down. Possible or not?
Hey moz fans, So these week I noticed significant drop in rankings... But what caught my attention is that one specific keyword dropped 18 positions, and all the other just 1-3. Print screen: http://prntscr.com/7fb4g4 Do you think it's possible that the drop of that page, that went 18 positions down, brought the whole domain down? Or is it another cause?
Intermediate & Advanced SEO | | Kokolo0 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
Huge Google Dance For Some Rankings. What Gives?
I've got a relatively new website (launched at the beginning of June 2013). For some keywords I'm targeting, it first ranked around page 15. It made huge jumps to finally rank on page 2 or 3. Since then, it goes back to page 15 and then back to page 3. It does this every now and then. Any ideas?
Intermediate & Advanced SEO | | sbrault740 -
Why did this website disappear from Google's SERPs?
For the first several months this website, WEBSITE, ranked well in Google for several local search terms like, "Columbia MO spinal decompression" and "Columbia, MO car accident therapy." Recently the website has completely disappeared from Google's SEPRs. It does not even exist when I copy and paste full paragraphs into Google's search bar. The website still ranks fine in Bing and Yahoo, but something happened that caused it to be removed from Google. Beside for optimizing the meta data, adding headers, alt tags, and all of the typical on-page SEO stuff, we did create a guest post for a relevant, local blog. Here is the post: Guest Post. The post's content is 100% unique. I realize the post has way to many internal/external links, which we definitely did not recommend, but can anyone find a reason why this website was removed from Google's SERPs? And possibly how we should go about getting it back into Google's SERPs? Thanks in advance for any help.
Intermediate & Advanced SEO | | VentaMarketing0 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Will Google Visit Non-Canonicalized Page Again and Return Its Page's Original Ranking?
I have 2 questions about canonicalization. 1. Will Google ever visit Page A again if after it has been canonicalized to Page B? 2. If Google will still visit Page A and found that it is not canonicalizing to Page B already, will the original rankings and traffic of Page A returned to the way before it's canonicalized? Thanks.
Intermediate & Advanced SEO | | globalsources.com0 -
Can't find my site on Bing, since ages
Hi Guys, Well, the problem seems normal but I guess it's not. I have tried many things, and nothing changed it, now I give it last try... ask so maybe you will help me. The problem is.. I can't find my site nowhere in Bing, I mean nowhere by not in first 20 pages for my keywords "beauty tips" and the site is: http://www.beauty-tips.net/. In my opinion it should be pretty high... maybe it's too high so I can't see it ;). I never had special problems with Bing, was easier to be there "somewhere" than in google, but with this one is totally opposite. Any ideas? Thanks for your time!
Intermediate & Advanced SEO | | Luke220