Paid Links on Credible Sites
-
Hi people.
I'm wondering, what would be the effects of having a paid link on a credible site. The site would feature a brand page about my site and link to it. The site has a good domain authority and they are credible with quality content. Ultimately though the link would be paid. Would Google treat this negatively? Or would they pick up on it at all?
Thanks,
Paul
-
Thank you for the really good answer. This is very useful.
-
Essentially, you are buying an ad for your site. If it makes sense to buy that "ad" in order to drive qualified traffic to your site, then it's perfectly fine and worthwhile. (And you should add tracking parameters to the links so you can track the actual value in Google Analytics of the visitors the "ad" is driving to your site to decide if you're getting your money's worth.)
But! If you do buy such an "ad", you MUST require the site selling it to you to include the rel=nofollow attribute on all the links that point to your site. This is the clear requirement from Google to keep you from being penalised for manipulative linking practices. (i.e. There is a commercial relationship between the two sites so the link MUST be no-followed). And yes, Google will pick up on it.
Hope that helps?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to determine the value of these links?
Hi Guys, How can you determine the value of external links which are deep inside a website. Two examples: http://www.sheknows.com/community/home/ten-tips-buy-car-insurance Two sub-folders deep. http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html One sub-folder deep. These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Worthwhile for SEO to buy a website with great links which is inactive for 30days and revive it with all its content and after a while transfer it to my core site?
When moving the content after a while to a subdirectory of my core website I would copy the full content and later further improve it. Would the external links that I redirect via 301 be counting similar to links I had earned in the first place? I understand that 301 redirect normally just implies minimal loss of link power. Topic of the site I consider to acquire is loosely related to my core site.
Intermediate & Advanced SEO | | lcourse0 -
Strange site link on Google for a Facebook result
A Facebook page targetted to US Hispanics (with content in Spanish and English) is showing me a hindi sitelink underneath the main Facebook link when I google (in the US, English) for the page [ page name facebook]. We don't have any content in hindi, or targetted to that audience. If I click on the sitelink while logged out of facebook, I can see it takes me to a facebook subdomain of hi-in. When I'm logged in it just redirects me to the same page. Any idea why this could be happening?
Intermediate & Advanced SEO | | M_80 -
First Link on Page Still Only Link on Page?
Bruce Clay and others did some research and found that the first link on the page is the most important and what is accredited as the link. Any other links on the page mean nothing. Is this still true? And in that case, on an ecommerce site with category links in the top navigation (which is high on the code), is it not useful to link to categories in the content of the page? Because the category is already linked to on that page. Thank you, Tyler
Intermediate & Advanced SEO | | tylerfraser0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
How do I get the best from our Blog and build quality links and drive traffic to our site?
We have recently setup a Wordpress focused blog (blog.towelsrus.co.uk) which is very much work in progress. Because of financial constraints we had to host this on a separate sub domain. I need to get to grips with blogs is new to me (only been doing SEO this for 3 months now) and have have read may posts on the forums here that this is one of the best ways to build links and engage the audience. How do I go about getting people to read my blog, and should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
Intermediate & Advanced SEO | | Towelsrus0 -
Questions about turning my wordpress site into an ecommerce site. Experience needed.
I have a wordpress site that is about a product that is now getting some great traffic. Right now It has affiliate stuff on it. I want to sell my own product so I will be turning this wordpress site into an ecommerce site. I want to redesign it so I am not looking for simple plugins to just add a cart. The part I am really confused about is what to do with my posts and categories? How does that work when turning this site into an ecommerce site? Lets say the site is "hats for adults" My post pages are things like "funny hats for adults", "hats for adult men" etc etc. Would I turn these posts pages into like category pages that have a category of products. Or should I create real categories and have my developer turn those into the ecommerce category pages and then redirect my posts to those categories? Maybe I don't even know what I am talking about. Is this even making sense? This is a small site (5posts and 1 category) and most of the traffic will come from the homepage keywords anyways.
Intermediate & Advanced SEO | | PEnterprises0