Do Schema.org changes impact local SEO
-
I've reviewed the various presentation and blog posts from SMX advanced regarding local SEO and I didn't see any mention of Schema.org and microformats. Has any research or case studies been presented supporting that implementation of Schema.org microformats will improve local results?
Here is one example where I've implemented the basics in the address info of the footer.
Any tips on how to further optimize with schema.org markup?
-
You would figure that if Google, Bing & Yahoo get behind a new standard for declaring what snippets of information mean through schema.org then at some stage soon, they will either be using those tags to hone in on specific parts of content more relevant to a search query or present more information to the viewer during a search.
The new section, article and heading tags of HTML5 would also seem to come in to the new richer data model for a web page. There has been a lot of work standardising these tags, so it would be a logical deduction to consider they along with personalization factors will become more prevalent in future.
-
The Google FAQs about places and rich snippets (which you're going to generate by adding schema.org markup) says that they will not negatively or positively impact rankings. But...
I'm going to suggest that it almost certainly seems like they will, -if- you can get Google to pick them up from your site and add them to your places listing.
Obviously, the number of reviews that Google can pull from other local-portal sites is a ranking factor. In May, Mike Blumenthal wrote a blog post which identified places listings where he had seen Google including hreview testimonials pulled directly from the business's own website.
I'm skeptical that Google is going to treat these reviews differently from reviews from other sources, and somehow exclude them from their ranking algo for places. If Google didn't believe that the reviews are valid, then they wouldn't include them in the first place, because it would make for a really poor user experience. If they're not excluding them for user experience reasons, I doubt they'll exclude them from being a ranking factor. Which means, to me, that (if you can get the picked up) they'll have a positive impact on rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
International SEO
We have a client who is looking to expand to other countries, particularly South America. What is my best route forward for SEO on a multi national site?
On-Page Optimization | | CreativeCow0 -
The value of changing URL structure
Dear Moz members, There have been many questions on this forum on this topic but I cannot find one that completely answers my question. We launched our new website about 7 months ago and the website contains around 3.000 product pages. The average page authority of the product pages is quite still quite low (12). The URL structure is built like this: www.website.com/catalog/ID/productname/ (with right keywords in the product name). So e.g the current URL is Our competitors rank higher on certain keywords while page authority (and DA) are significantly lower. Their URL structure is set up like this: www.website.com/productname/. Our most import keyword is "grafmonumenten" and the link we would like to rank on is: https://www.denhollandsche.nl/grafmonumenten/ My question now is:
On-Page Optimization | | stepsstones
1: how important is the length/depth of the URL structure?
2: is it beneficial for us to change the structure (www.website.com/productname/) use permanent redirects? My expierence is that changing the 'page url' can cause a short term drop in the serps, but can have positive effects on the longer term. Thanks for helping me out!0 -
Schema for Web/SEO Service Pages
I was thinking about setting up my services pages for SEO and Web design with Schema code for a product. Is this a good idea? Has anyone done it?
On-Page Optimization | | NeilBelliveau0 -
How to SEO a website that is being help back by duplicate content?
We have over 20 websites that sell property. Each website is targeted to a different country. People advertise to sell their property. The websites are not getting to page 1 for the terms we want probably because of duplication issues. If we compare one website with another country website on www.duplicatecontent.net we find it is nearly 70% between one and the other. So we trying to understand why this is. If someone wanted to sell a property in Spain we would create an advert for them but rather than putting this on the back-end of the Spain website it goes on a separate website that does on all countries. We have tried to put nofollow tags so that the country specific website gets acknowledgement of being the original website but the rankings for key-terms will not rise and the duplication % remains nearly 70%. Can anyone suggest the best way forward?
On-Page Optimization | | Feily0 -
Developer comments in code & SEO
A client of mine has provided an SEO report that states:- "The inclusion of comments by developers in the coe is common practice..... ....its is not positive to leave large blocks of code in the site as makes crawling difficult to crawl" Im thinking that this has no SEO import at all, any one come across this? Thanks z z1eEy
On-Page Optimization | | zabba0 -
Change 10yrs old home title tag seo safe?
Howdy everyone! Wish you the best for 2012! We have a client who is ranked #1 for keyword "blue widgets". Their site's homepage title has the keyword "blue widgets" in it and has been the same for 10yrs+. Recently they have added other types of widgets to their offering. Is it safe to change their title by adding more keywords to it? For example: "blue widgets | green widgets | brand x widgets". May our client lose their ranking if we change their title? Thanks in advance for your help!
On-Page Optimization | | gerardoH0 -
What is the best practice for changing a url of an existing page
I a looking through the on-page SEO reports in SEOmoz for one of my sites. It suggests that I change the url of a particular page to match the desired search term I want to rank for. In this case it is a site for a local business and the url is example.com/testimonials. when it probabaly should have instead been example.com/city-business-reviews. I have just a couple links to this page and I'm stuck towards the bottom of page 1 in the SERPs currently. Questions... 1. Should I change the url to include the exact keyword term I want the page to rank for? 2. If yes, what is the best method to ensure that any existing link juice to the current url is retained? Would I change the url, then create a new page with the old url and apply a 301 redirect to point it to the new page? Thanks!
On-Page Optimization | | fastestmanalive0