Which link url placement to buy - High PR vs. High PA?
-
I'm about to buy one directory link (just the one!) but can't decide which URL to place my link on in that directory because of the varying metrics - which is better of the below (bearing in mind my own site is still a PR0 sitewide)?
-
www.exampledirectory.com/categoryA/subtategory1/
Metrics: 21 linking domains, PA 44, DA 59, PR0 -
www.exampledirectory.com/categoryA/
Metrics:1 linking domain, PA 35, DA 59, PR5
I know PR is no longer relevant and usually ignore this metric (except for possible penalties) and just focus on Seomoz toolbar metrics, but as my own site itself is PA:37 and DA:28 homepage but PR0 completely sitewide (over 6 months old but relatively new site), I thought this might help to balance things.
Thanks for your advice.
-
-
I wouldn't even bother with using PR to judge the value of anything. For a link I'd check it's moz bar stats, age of domain, number of root domains linking in, and where on the site, and on the page you get to have a link... plus how many other links are on that page.
I also hope you're not paying too much for a directory link... couple of quid at most
-
Google's PR is pretty much for visitors, and not for SEOers. Focus on the DA of the site, and then the PA of the page. If the site has a good DA, then the page should follow as long as it isn't garbage.
Make sure the site is still ranking well, because you don't want to have their bad juice get passed over to you.
This is a great post about links. http://www.seomoz.org/blog/the-wikipedia-model
Hope this helps.
-
The fact that the site you are talking about is selling link will mean they will probably be hit by the next round of Panda updates, so save your money and hire a marketting person to create you some great content that people will want to tweet about or post links to.
If you look at the data from the last round of updates, sites droped rank upto 90% so your DA60 could become a DR6 and no value anyway.
Look at your top competitors and what they are doing right and do it better have a look at the current whiteboard Friday video from Rand to see how it is all changing.
By the way we are PR0 but have 8 keyphrases top 3 and 16 on page 1 which equates to a huge continual growth in traffic. We took the hard route and contribute to the industry blogs etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Help in Internal Links
Which link attribute should be given to internal links of website? Do follow or No follow and why?
Intermediate & Advanced SEO | | Obbserv0 -
Website URL Structure - keyword targeting on homepage vs internal pages
I have developed a few websites before where the homepage contains the content for the keywords I was targeting. This has been reasonably successful as I have found it easy enough to get links to the homepage. I am considering a new site in a totally different industry that I am thinking about structuring like this: mybrand.com (not necessarily targeting any keywords) mybrand.com/important-keyword-1/ (definitely want to target) mybrand.com/important-keyword-2 (equally important as 1st keyword) There will be several (30-ish) other pages targeting keywords but they are not as significant as the two mentioned above, more so they are about publishing informative information. The two important keywords are quite different but industry related. My questions are: should I be careful targeting keywords away from the homepage when the homepage gets the most links? Would I be better off building 2 different websites where the keyword content is captured in the homepage? Thanks,
Intermediate & Advanced SEO | | BGu0 -
Change of URLs: "little by little" VS "all at once"
Hi guys, We're planning to change our URLs structure for our product pages (to make them more SEO friendly) and it's obviously something very sensitive regarding the 301 redirections that we have to take with... I'm having a doubt about Mister Google: if we slowly do that modification (area by area, to minimize the risk of problems in case of bad 301 redirection), would we lose rankings in the search engine? (I'm wondering if they might consider our website is not "coherent" -> not the same product page URLs structure for all the product pages during some time) Thanks for your kind opinion 😉
Intermediate & Advanced SEO | | Kuantokusta0 -
Advice on forum links
Hi guys, Looking for some good advice on forum links and there potential negative impact. I am analysing the links of a URL and around 60% of the links are coming from a forum (on a different domain). The forum is very relevant - about the same product he is selling and also has a decent user base. This 60% of links account for roughly 6,500 links. All with different varying keyword anchor text's, and some with excessive usage of a particular keyword anchor text. They are also all do-follow. They are in a mixture of signature links and in post links. The site they link to has been hit by penguin which also has an EMD. MY question is even though these links are relevant and on a good site with good traffic, do you think they have likely been picked up in the penguin algorithm? My initial thought was yes only because they are all do follow and mostly keyword based. But id love to hear thoughts on this as well as possible recovery options, i.e should he remove the forum links, reduce drastically or make them all no follow so traffic can still pass through? Thanks!
Intermediate & Advanced SEO | | ROIcomau0 -
Linking across categories
On a website when I link across in the same category should all the categories all pear on each page. Let's say I have 6 categories and 6 pages should I have the 6 links on all the pages ( such as A, B, C, D, E, on page 1 ( let's imagine this page is page F ), then on page A have link B, C D, E, F and so on for the 6 pages ( meaning all the links appear on all the pages across the category ) or should i just have let's say 3 links on page 1 ( link A, B, C ) , then link ( D, E, F ) on page 2, then A, E, F on page 3, link B, C F on page 4 and so on... ( which means that i vary the links that appear and that it is naturally ( at least I think ) going to boost the link that appears the most of the 6 pages ? I hope this is not too confusing, Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Intermediate & Advanced SEO | | JHSpecialty0 -
How should I handle these links?
I recently purchased a site which is in the same niche as my personal blog. MANY of the keywords which I want both sites to rank for, they are already ranking well for (Eg I rank #1 with one site and #5 for the other). I haven't started linking the two sites to each other yet (waiting to announce the acquisition before I do). I have 2 questions for you all... How powerful do you think linking between these sites could be? How do you think I should handle the linking between these two sites?
Intermediate & Advanced SEO | | PedroAndJobu0