Which link url placement to buy - High PR vs. High PA?
-
I'm about to buy one directory link (just the one!) but can't decide which URL to place my link on in that directory because of the varying metrics - which is better of the below (bearing in mind my own site is still a PR0 sitewide)?
-
www.exampledirectory.com/categoryA/subtategory1/
Metrics: 21 linking domains, PA 44, DA 59, PR0 -
www.exampledirectory.com/categoryA/
Metrics:1 linking domain, PA 35, DA 59, PR5
I know PR is no longer relevant and usually ignore this metric (except for possible penalties) and just focus on Seomoz toolbar metrics, but as my own site itself is PA:37 and DA:28 homepage but PR0 completely sitewide (over 6 months old but relatively new site), I thought this might help to balance things.
Thanks for your advice.
-
-
I wouldn't even bother with using PR to judge the value of anything. For a link I'd check it's moz bar stats, age of domain, number of root domains linking in, and where on the site, and on the page you get to have a link... plus how many other links are on that page.
I also hope you're not paying too much for a directory link... couple of quid at most
-
Google's PR is pretty much for visitors, and not for SEOers. Focus on the DA of the site, and then the PA of the page. If the site has a good DA, then the page should follow as long as it isn't garbage.
Make sure the site is still ranking well, because you don't want to have their bad juice get passed over to you.
This is a great post about links. http://www.seomoz.org/blog/the-wikipedia-model
Hope this helps.
-
The fact that the site you are talking about is selling link will mean they will probably be hit by the next round of Panda updates, so save your money and hire a marketting person to create you some great content that people will want to tweet about or post links to.
If you look at the data from the last round of updates, sites droped rank upto 90% so your DA60 could become a DR6 and no value anyway.
Look at your top competitors and what they are doing right and do it better have a look at the current whiteboard Friday video from Rand to see how it is all changing.
By the way we are PR0 but have 8 keyphrases top 3 and 16 on page 1 which equates to a huge continual growth in traffic. We took the hard route and contribute to the industry blogs etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this competitor ranking so high?
I have a competitor who consistently rans #1 or close in SERPS for keyword phrase "uncontested divorce lawyerser. in analyzing his site he doesn't seem to have anywhere near the links, domain authority or page authority that would justify this preeminence Is this a black hat situation or what? His site is www.uncontesteddivorceny.comhx thx Paul
Intermediate & Advanced SEO | | diogenes0 -
Should /node/ URLs be 301 redirect to Clean URLs
Hi All! We are in the process of migrating to Drupal and I know that I want to block any instance of /node/ URLs with my robots.txt file to prevent search engines from indexing them. My question is, should we set 301 redirects on the /node/ versions of the URLs to redirect to their corresponding "clean" URL, or should the robots.txt blocking and canonical link element be enough? My gut tells me to ask for the 301 redirects, but I just want to hear additional opinions. Thank you! MS
Intermediate & Advanced SEO | | MargaritaS0 -
Unnatural Links Removal - are GWMT links enough?
Hi, When working on unnatural links penalty, is removing and disavowing links shown on the GWMT enough or should the list be broaden to include OSE and Majestic etc.? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Rewriting URL
I'm doing a major URL rewriting on our site to make the URL more SEO friendly as well as more comfortable and intuitive for our users. Our site has a lot of indexed pages, over 250k. So it will take Google a while to reindex everything. I was thinking that when Google Bot encounters the new URLs, it will probably figure out it's duplicate content with the old URL. At least until it recrawls the old URL and get a 301 directing them to the new URL. This will probably lower the ranking of every page being crawled. Am I right to assume this is what will happen? Or is it fine as long as the old URLs get 301 redirect? If it is indeed a problem, what's the best solution? rel="canonical" on every single page maybe? Another approach? Thank you.
Intermediate & Advanced SEO | | corwin0 -
What is the Proper Inbound Linking methodology? Is PR Sculpting gone?
Hi, I know that once there were discussions about "navigating" all links top wise to the main pages - for example to category pages in e-commerce sites. What is the proper methodology today? One example: Should I link out from a category main page which shows my products (a serious landing page) to a page that explains about the product? It makes sense but I don't want my about page to become the more important page (even though it does link back to the products category page). Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
URL for New Product
Hi, We are creating a section on our established existing website to display our new marketplace product & associated category pages. This marketplace will be a section of the site where our users can sell online training courses that they've created. It will be branded on our site as the Marketplace. Is it important to include 'marketplace' in the URL? Or would it be better to include a relevant keyword such as 'training-courses' instead? Or both? I've assumed I shouldn't use both as that would increase the length of the URLs and number of subfolders.
Intermediate & Advanced SEO | | mindflash0 -
Duplicate content - canonical vs link to original and Flash duplication
Here's the situation for the website in question: The company produces printed publications which go online as a page turning Flash version, and as a separate HTML version. To complicate matters, some of the articles from the publications get added to a separate news section of the website. We want to promote the news section of the site over the publications section. If we were to forget the Flash version completely, would you: a) add a canonical in the publication version pointing to the version in the news section? b) add a link in the footer of the publication version pointing to the version in the news section? c) both of the above? d) something else? What if we add the Flash version into the mix? As Flash still isn't as crawlable as HTML should we noindex them? Is HTML content duplicated in Flash as big an issue as HTML to HTML duplication?
Intermediate & Advanced SEO | | Alex-Harford0 -
Are URL shorteners building domain authority everytime someone uses a link from their service?
My understanding of domain authority is that the more links pointing to any page / resource on a domain, the greater the overall domain authority (and weight passed from outbound links on the domain) is. Because URL shorteners create links on their own domain that redirect to an off-domain page but link "to" an on-domain URL, are they gaining domain authority each time someone publishes a shortened link from their service? Or does Google penalize these sites specifically, or links that redirect in general? Or am I missing something else?
Intermediate & Advanced SEO | | Jay.Neely0