One-Pager and SEO
-
We're building a page that is going to feature over 31 people as difference makers in their field. We're unveiling one a day for an entire month. The very early mockup of the page has name, pic, some bio info, and a link to open up a new window with the full bio. I would love to have all of the bio content for all of the people on the page (and indexable), but I'm not sure how to do that while still being able to hide the full bios until they are expanded. Anybody have any tips that are SEO-friendly and/or examples of a page that is built like this and ranks well.
Thanks!
-
To throw some more info out there on this one. My guy just sent me a link (see attachment) to a Matt Cutts video where he explains that if you're doing this sort of design with normal web design practices, Google will not penalize the hidden text as spammy. We're currently using Display: None tag, which isn't mentioned specifically, but we think should be alright according to Matt's video. Any thoughts on this? Thanks!
-
Thanks Jarno. I'll ask my guy if he's doing the HTML/CSS thing. His first attempt was using code to hide the text until someone clicked the link (tab) to reveal. I'm afraid that Google wouldn't want to index or couldn't index that content.
I'll tell him that Jarno thinks it's possible to use HTML and CSS to create the user experience I'm looking for but also to have all the text crawlable. Thanks!
-
Thanks Travis. We're building the page on an existing site, so there's no Wordpress, but the concept is sound. If we can't make it work where all the content on the page gets indexed, because Google doesn't like the way we're presenting the information, then we might go to something like this.
-
Hi there Spackly,
I'm guessing what you are getting at is using tabs (like specifications to products in webshops that are only shown when clicked on), right?
If that is the case you could show a picture with some info per person with a link to more info (the tab) that expends the information about the person. If you do this using HTML and CSS (or PHP with CSS) you could have it made like so that when you visit the source of the page you get then entire code including all the full bio's but when you visit the site in a browser like a normal visitor you would only see 31 small bios with 31 tabs for more information.
This is something you see in a lot of shops at the moment and I must admit that it works like a charm.
Hope this helps you some.
Regards
Jarno -
This may not be exactly what you had in mind, but why not handle it like any typical WordPress blog installation?
Just show a preview snippet with a link to the full profile. You would avoid duplicate content. You could have what you want in effect.
If it was my deal, I would go with a static home page that explains what the whole thing is about. There would be navigation to the Difference Makers. That would essentially be your post type where you showed a snippet of the profile that leads to a post that displays the profile.
If there's an actual blog in there for some reason, you could likely handle either or with a custom post type.
But if you don't like the static home page idea, I suppose you may be able to get away with a preview that links to an actual post/bios on the home page.
I would be interested to see what anyone else thinks. (Not sarcasm, really want to see what others think about it.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt Tags - how important for SEO?
Hi I know alt tags should be on an image, however at the moment I have 23,741 missing on the site, how important are these? It's a big project for someone to update & I need some justification Thanks Mozzers 🙂
Technical SEO | | BeckyKey0 -
More than one web domain
Hi What is best when considering using more than one domain on a website, what the best policy ? it's a question I get asked a lot, usually because prior to any seo efforts the main domain name purchased is not keyword rich or an abbreviated company name etc. what impact do new domains have on SEO compared to older existing domains- is it worth changing a generic company named domain for a keyword rich domain? if having multiple domains pointing to the site is beneficial how best is it to configure? How do i inform Google? How do both domains get index when there is only one physical site? How should i monitor it, Analytic s, SEO moz? Will the domain compete against each other and effect SEO rank? Are they best used for marketing purposes on external sites, adverts driving traffic to the main site. I'm aware there are lots of questions above, any answers/ opinions , links to further info would be greatly appreciated. cheers
Technical SEO | | Bristolweb0 -
Suggestions on how to hire help with my SEO?
Hi, I just signed up with SEOMOZ and found some major duplicate content issues with Wordpress. I have installed Yoast SEO plug in but honestly am a little lost on how Wordpress handles it all and need guidance. I would love to hire someone to do some desktop share / Skype sessions to teach me the proper way to set this up but did not see if there was any place on SEOMOZ where employers and providers can connect. I am interested in more than just this one issue, looking for a freelancer ongoing to work on our site for SEO. Any suggestions? Thanks in advance Force7
Technical SEO | | Force70 -
How to allow one directory in robots.txt
Hello, is there a way to allow a certain child directory in robots.txt but keep all others blocked? For instance, we've got external links pointing to /user/password/, but we're blocking everything under /user/. And there are too many /user/somethings/ to just block every one BUT /user/password/. I hope that makes sense... Thanks!
Technical SEO | | poolguy0 -
Seo on a dk site
hi my client has asked if we can seo their dk site , my question is does all link building and article submission have to be in danish
Technical SEO | | Westernoriental0 -
Local SEO for service industry - one landing page for every town...in every county...in every state?
Starting a second local based service site. Initially going to target a couple counties and move on from there as the business grows. The first site of mine I set up a page for each town [service] + [town] + [state] + [zip]. I am afraid this could get out of control though if I don't have unique content on each page. For the last site I simply copied the page and replace the town name in each as well as the picture, picture title, and image name to make it look more unique for users but not necessarily Google. I had pretty good results but I want this next site to be done properly. Should I only target a few of the major markets to begin with? What about long tail searches for smaller towns that currently bring in a good amount of business? I am concerned about having "too many" long tail pages for each town which would essentially become a listing of every town and county in the state if I was to maintain the pace I want to. Also I would need a good amount of backlinks to each specific town page url if I wanted to do well in each of those specific markets right? Is this where the fine line between niche term and broad search is? Is there any happy medium?
Technical SEO | | kabledesigns0 -
Restaurant menu SEO: PDF or HTML?
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
Technical SEO | | BostonWright0 -
What is the most SEO friendly shopping cart for wordpress?
I'm using Thesis Theme. I know load time is important and will continue to be a bigger deal as time goes on. Any advice would be much appreciated!!
Technical SEO | | chadmorgan0