Moz shows an F grade and 0 keywords on a previously high ranking page - Please help
-
Hi all,
Moz is showing an F grade and 0 keywords across all URL, Title, Meta, H1, Meta and IMG ALT.
My page has also dropped from 1st page rankings for numerous pages to 2nd and 3rd page.
The page I am talking about is: http://year13.com.au/10-highest-paying-jobs-you-can-get-without-a-degree/
The keywords/phrases we were previously ranking very well for are:
High paying jobs in Australia
High paying jobs
Highest paying jobs you can get with no degree
Etc Etc
I have also seen reduction in rankings on other keywords/ pages as well.
Does anyone know why this might have happened? And what might be happening?
Thanks in advance!
-
Hi Marcus,
Firstly, thank you very much for taking the time to make such a detailed response to my question. I truly appreciate it!
I have a couple questions if you dont mind.
I noticed that another website that has clearly taken information from our article and is now ranking above us. Whilst they have made some changes, they have clearly significantly referenced from our article with no link or reference. I plan on getting in contact with them however I would like to know if you have experienced this or if you know of a way of letting google know?
Have a look for yourself, you will see they are remarkably similar and our article is much older: http://www.careerfaqs.com.au/news/news-and-views/10-high-paying-jobs-you-wont-need-a-degree-for/
Also, it seems that our authority for both page and domain seem to only increase very slowly even with large growth of traffic and social. Do you have any recommendations to get this boosted?
I have made all the changes you recommended, again thank you for sharing these. In regards to using H2 in the menu's etc. How do I go about fixing this? Is this something my developer will need to do?
Kind regards,
Will
-
Hey 'Stubs'!
First of all, good piece of content and good site.
Second of all, the Moz Keyword Tool is not perfect. It only will check general rules with the EXACT (ie. high is different than highest) keyword you put in. Try using the keywords 'high paying jobs', or 'highest paying jobs' when using the tool for this page.
It looks as if your entire site has dropped in rankings. You were ranking for 184 keywords in Aug 2014, and you are now ranking for 104 (SEMrush data - Australia). A major drop like that is likely due to an algorithm update or refresh (Panda 4.1), or a manual action (this is unlikely because rankings would have dropped further).
I see that this page is important to you, as it currently ranks for 59 of the 104 keywords your entire site ranks for (SEMrush data again). There is a chance to do some basic on-page optimization on it.
- Title Tag - good
- Meta description - good, but could include variation of keywords (high vs highest). Make sure to keep it enticing though.
- Alt tags - None of the images in the post itself have alt tags....add alt tags with keywords where appropriate.
- H-tags - I see that the site is using h2's for a lot of the formatting of menu, navigation and sidebar content which is not best practice and may not be helping. The title is set as the h1, and the jobs as h2's, which is good.
- Content - the content is good! However, you could include more variations of the target keywords on the page. Not to the point if effects the way it is read of course, but there is room for adding additional variations of the page.
Overall the content is good, but the pages outranking you also have good content > https://www.google.com.au/?gws_rd=ssl#q=high+paying+jobs+in+australia. The fact that it IS good content is the only reason it is still on the home page for that search. If you look at basic metrics like page authority and domain authority everyone on that first page has higher authority than you (DA: 13, PA: 24). I can see that your site is only about 2 years old (at least the domain is), so that's clearly a contributing factor and gives you a disadvantage.
I would recommend doing some basic on-page optimization, and try to get some increased traffic by sharing it on social media.
As for the rest of the site, keep creating great content and your authority will slowly climb.
Hope that helps!
- Marcus
-
My page has also dropped from 1st page rankings for numerous pages to 2nd and 3rd page.
When did you notice this started to happen? I ask because there was a Panda refresh on the 23rd September, and it is possible you have been caught in this.
Outside of penalties, it is hard to say with any degree of certainty, just what has been going on. It could be anything from new on-page content being objected to, to negative SEO or a poor link-building campaign.
-Andy
-
What was your moz page grade in the past?
And what about fixing the issues signaled by moz page grading as first thing?
These can be helpful:
http://backlinko.com/on-page-seo
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam score very high but it's not clear in MOZ, it looks like a bucle
Hey there, I've a problem with this domain www.cornerjob.com In OSE just saw a spam score very high and so, I tried to see backlinks' profile in order to find suspicious backlinks. But in OSE there's a bucle, I mean: I know my domain has a high spam score but I cannot see any bad backlinks, actually the only one I see it's the same www.cornerjob.com...for that, It's a bucle. I tried to use other tools but I wasn't able to see backlinks, actually we don't have many. What Should I do in order to fix it? What does spam score mean? Thanks in advance Francesca
Moz Pro | | Nuvolaa0 -
Improving ranking for a more specific keyword - eg 1 word
Hi there Ive managed to get my site ranking in top5 of Organic search for a 2 word keyword "keywordname australia" for example or "buy keywordname" - however finding it a lot slower process improving rankings for just the actual 'keywordname' Any suggestions as to what might be the best thing to focus on to improve a more competitive term?
Moz Pro | | IsaCleanse0 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
Moz scores
Hi All, Could anyone please explain for me why the moz scores that show under SERPs in Google search show one set of values, but when i click on the SERP listing and go to that page, the Moz scores at the bottom of the tab the page is open in are completely different. I.E - SERP result Wireless Alarms <cite>www.wireless-alarms.net/</cite>Honeywell, Friedland, Response, Wireless house home intruder burglar alarms and wirefree doorbells chimes and accessories.<iframe class="SEOmoz-iframe" src="chrome-extension://eakacpaijcpapndcfffdgphdiccmpknp/html/serpbar.html#{" settings":{"dmr":false,"dmt":false,"mr":true,"mt":true,"serp-overlay":true,"toolbar-enabled":true,"subdomain-metrics":false,"serp-panel-open":true,"toolbar-position":"bottom"},"lsdata":{"feid":3,"fipl":3,"fmrp":2.0446037910058426,"fmrr":5.396862303226778e-12,"ftrp":1.8723654310590483,"ftrr":9.21604483751679e-12,"fuid":3,"pda":8.903939958502189,"peid":3,"pid":3,"pmrp":1.6026230610187469,"pmrr":1.3566326316606153e-10,"ptrp":1.025503845909542,"ptrr":1.4972548621304158e-11,"puid":3,"ueid":2,"uemrp":2.577887966559377,"uemrr":5.40110633420739e-13,"uid":2,"uipl":2,"ujid":2,"umrp":2.577887966559377,"umrr":5.40110633420739e-13,"upa":23.634692786039714,"utrp":4.9331532541404854,"utrr":1.9684091945588755e-16},"user":{"level":"pro","options":{},"proenabled":true,"aclurl":"http:="" moz.com="" users="" level?src="mozbar","loginURL":"https://moz.com/login","logoutURL":"https://moz.com/logout","apiRequest":"url-metrics","cols":"133146078688","expired":false,"accessId":"pro-RGFkZHlTbXVyZg%3D%3D","expires":1374925378,"signature":"tBSBXpLbBmk073ofsfBwnilmODw%3D","displayName":"DaddySmurf"},"serp":4,"host":"www.wireless-alarms.net"}"" scrolling="no"></iframe> Page result <label>Page:</label><label id="Page Authority" class="key lsdata">PA:</label> <label id="SEOmoz-data-PA" class="val lsdata">27</label><label id="mozrank" class="key lsdata" title="MozRank">mR:</label> <label id="SEOmoz-data-mR" class="val lsdata">5.30</label><label id="moztrust" class="key pro-only lsdata" title="MozTrust">mT:</label> <label id="SEOmoz-data-mT" class="val pro-only lsdata">5.61</label><label id="SEOmoz-data-uid">1,950</label> links from
Moz Pro | | DaddySmurf
<label id="SEOmoz-data-uipl">2</label> Root Domains<label>Root Domain:</label><label id="dom-pageauthority" class="key lsdata" title="Domain Authority">DA:</label> <label id="SEOmoz-data-DA" class="val lsdata">24</label><label id="SEOmoz-data-puid">100,262</label> links from
<label id="SEOmoz-data-pid">3</label> Domains<label>Subdomain:</label><label id="SEOmoz-data-fuid">19,953</label> links from
<label id="SEOmoz-data-fipl">3</label> DomainsThank you.Si0 -
On Page Report - To Much Alt. Text Keyword Usage
I ran a Moz on page report for our Roho Cushions page using the keyword Roho Cushions. I found "keyword stuffing" within the page, mainly from alternate text on images. The report told me I have 45 IMG ALT keywords & 28 Body Keywords. I cannot find the keywords I've used in the body, and if I inspect any image element, the keyword is not used as alternate text. I've ran this report multiple times in the past 2 weeks and have come up with the same results. Does anyone have any solutions? Thanks!
Moz Pro | | Mike.Bean0 -
Page Authority is the same on every page of my site
I'm analyzing a site and the page authority is the exact same for every page in the site. How can this be since the page authority is supposed to be unique to each page?
Moz Pro | | azjayhawk0 -
A grade but no ranking. Can anyone help?
Hi there, I'm new to SEOmoz but familiar with SEO in general. I recently setup a new campaign for my wife's eCommerce business - www.toucankids.com. We optimized 6 pages for 6 well researched key phrases. These pages have been indexed by Google however they didn't show up in the on page reports section of SEOmoz. I've just worked out how to add them manually so i've done that. The good news is that all of the pages get an A grade so we must be doing something right. The bad news is that we haven't got a top 50 result for any of them which is quite disheartening. I'd rather not invest lots of effort more page optimisation if this approach isn't working. Can anyone offer any advice on next steps / fine-tuning? Thanks in advance! P.S. We're going through a process of link building to try and improve our domain authority at the moment so i'm hoping that Friday's linkscape update will give us some better news in that department.
Moz Pro | | rmbdigital0 -
Keyword Difficulty Tool. Why my rank is low?
Keyword Difficulty Tool. Why my rank is lower than competitors even though I have higher numbers? Can somebody help me understand this... take a look at screenshot. http://www.traxnyc.com/images/keyword_difficulty.jpg What should I do to get to number 1 position? Keyword: Hip Hop Jewelry My Website: traxnyc.com
Moz Pro | | DiamondJewelryEmpire0