SEO Training Question
-
Hi
Iv been asked iv to host a basic SEO training session for some employees who have never had any experience in SEO before. Obviously SEO covers so many things and it would be imposisble to run through everything in a single training session. I was curious as to what you guys think would be the best use of the time for the training session?
Thanks in advance
-
Awesome! Thanks so much
-
Yeah, Dropbox links expire. Here you go.
-
Erica, the dropbox link to your does not appear to be working. Could you share that again? I have a similar training need at my company. I think the SEO guide you guys have put together is great.
-
Like the others say, it really depends on your audience and the goals of the training. Some resources that might help are having them pre-read our beginner's guide to SEO so they have a basic foundation, and here is an SEO 101 deck that I put together for a class on it given to social media marketers. Hope this helps!
-
I think it depends on what they do. A copywriter needs to know different things to a web developer - for example....
-
It really depends what their background and positions are within the company. But usually if it's about explaining the basics of SEO I explain them the three elements of SEO on how I see it: Technical, Content and Authority building (which covers both links and social media), usually the technical part is the shortest and content will be more in depth and will at the end extend on how they can promote their own content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title tag question
Hi, Lets say you have these 2 title tags. 1. red paint, blue paint, green paint - CompanyName 2. red paint - CompanyName Does the longer title tag dilute the term 'red paint' when it comes to ranking? Basically out of the 2 which title tag would show the best results when trying to rank for the term 'red paint'. Cheers
Link Building | | activitysuper0 -
Question on term and what to target next? Nice dilemma to have!
Guys, I have an interesting dilemma that the team here is discussing and wanted your input here is the situation: 1. We had our home page rank for a key word 4-5 on google for the past 2 years. 2. About 5 weeks ago, the home page and a sub page began ranking on top 10 for the same term. 3. Today, the sub-page a "What is page" ranks 3-5 on google and the home page is dropped somewhere like 22 or so now ** I believe I should begin redirecting that anchor text to the sub page, and maybe even some or all of our internal anchor texts to this page... Any recommendations? The home page is optimized to help get conversions, so we hate to 'give up' on that term, but any one run into this? What did you do? Thanks Community SEOMOZ! for any input...
Link Building | | redfishking0 -
Few questions regarding onsite content?
1. How important is having the keywords you are targeting on the page? Lets say you rank position 10 for 'Plumbing Services London' but you don't actually use the word 'London' at all in the page copy, what kind of effect could you expect if you added the word in the content? Bit of a silly question really, I know it would have some effect but how important is it really? 2. What kind of effect would adding a blog with lets say 500 words of great content twice a week have on rankings? If you anchor text linked out of the copy would this alone help with ranking or is the reason for adding a blog to just use it as link bait to pull in more links, thus rankings are only effected when the blog starts to gain links?
Link Building | | activitysuper0 -
Where Do I Post to Hire SEO Experts
I am looking to hire an expert link builder who specializes in building very high-quality links and creating content that attracts links. There used to be a board on the site to post this to, but I cant find it anymore. What is the best way to find qualified SEO experts who are mozzers?
Link Building | | gametv0 -
SEO in multiple languages
I'm doing SEO for an apartment rental web-site. We have one web-site for each destination. And for some (popular) destinations we have a separate domain for some languages. For instance: http://www.barcelonacheckin.com/en for English and http://www.barcelonacheckin.com/fr for French In another destination we have http://costabrava-ok-apartment.com/en for English and http://www.location-costabrava.fr/ for French. We have good result with the separate domains for languages. But I'm facing two problems: We do not get any progress in the ranks in English in any Web-site There's a lot written about SEO in English and there are many opportunities to build relevant links. But we are out of sources for eg. French. Our SEO routine exists of participating in forums on famous travel web-sites, guest post exchange with our blogs, link exchange and presence in Social media. Can anybody give us some suggestions?
Link Building | | jereprieto0 -
How to SEO how-to website?
I've launched the website www.ComoFazer.com.br, which is a Brazilian how-to website (the domain is literally how to in Portuguese). How can I get to the top rankings? My strategy so far: made all the on-page SEO stuff put 4 sidebar links in family websites bought the $90 package in GetLinksPro for 100 dofollow links spent about $100 in Facebook Ads to get 2k followers there I want help regarding SEO and strategy for this kind of sites.
Link Building | | kikocherman0 -
EBay listing links SEO value?
Hi guys, Our website has an eBay widget which lots of eBay users put on their listings. We are thinking of using that as a way to get links from eBay listings. However, since most eBay listings will disappear after 90 days, is this worth doing and also will Google count those links? Many thanks David
Link Building | | sssrpm0 -
Newbe question - What is the most effective link building strategy? (white hat)
Hello, I was just wondering what is the best way in terms of time-spent/results to create links to your site. I just saw a couple of videos on article syndication and article spinning and was wondering if this really works. Cheers Luca
Link Building | | Lvet0