Magento webshop ranks bad on Category pages
-
Hi All!
Our webshop is www.hond.nl. We operate it for about a year now and it is not ranking on our most important pages.
Basically we have 3 types of pages: Category pages, Product pages and 'Splash' pages. The 2nd and the 3rd rank OK. But the 1st, the category pages not at all. While the category pages have the best (hand written, unique) and the most content.
For example https://www.hond.nl/hondenvoer.html is not ranking on keyword 'hondenvoer' (position 140...)
We have investigated quite thoroughly and did most common (moz) tests and can't find a reason why the category pages don't rank. (could it have something to do with the filters...?)
If anybody can shed some light on it, we would be much obliged!
Thanks, Sander
-
Tnx & yes: i'll keep it between my business partner and myself!
-
Sent! Check your email and let me know if this helps. I included the PDF of the article and the full size image if you would like to print it out. Sorry about you not being able to view the live article. Please do not repost the article on any other webpage, as it is a copywritten document.
-
-
Sander,
PM me your email and I will send that PDF over for the Competitive analysis. Its something that will help you understand what you are trying to do. Or, if you can send me your IP, I will make sure that it is unblocked.
-
Quite a few things going on I think. Firstly it is an extremely common keyword so ranking well is going to be hard anyway. I did a search and see that a lot of the results that came up for me contained the keyword in the domain name. Do you have relevant inbound links to the category pages?
I had a look at the example category page you posted. I suspect your category pages may be being seen as relatively thin pages. The main text is far below the fold and the links to the product pages are probably sending signals that the category pages are not going to answer the searchers query directly (click and click again) when we know that Google prefers to direct people to the most relevant endpoint for their query.
I notice that the paragraphs of text on the supplementary pages are not contained within HTML paragraph elements. This could be contributing to a loss of ranking potential, especially when combined with the text being low down on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would someone go to same 404 page over and over?
Good morning, I've been using the redirection plugin on my wordpress site and noticed i have multiple IP addresses going to the same folder on my site - like "mydomain.com/folder-name/". The "folder-name" is obviously not anything remotely like any folder or file name I have on my domain - so it's obviously spammy in nature. And, there are multiple IP addresses going to this same URL address every 3 hours on the dot, so it's appears automated. Is this something to be concerned about? Should I "do" anything? Thanks in advance for reading and replying!
Moz Pro | | mlm120 -
Keyword stuffing - on page grader count
I used the on page grader for my homepage, www.cprnj.com, and it said the keyword "physical therapy" was used 26 times in the body of the page. But I can't find more than 4. How exactly is keyword stuffing accounted for, and is there some place that I am not seeing the keywords?
Moz Pro | | CPRNJ-JC0 -
How to Avoid Duplicate Page Content errors when using Wordpress Categories & Tags?
I get a lot of duplicate page errors on my crawl diagnostics reports from 'categories' and 'tags' on my wordpress sites. The post is 1x link and then the content is 'duplicated' on the 'category' or 'tag' that is added to the page. Should I exclude the tags and categories from my sitemap or are these issues not that important? Thanks for your help Stacey
Moz Pro | | skehoe1 -
Results of keyword rankings way off??
I just did my first crawl, and a bunch of the keywords show my rank as being like 76 or 102 and I'm number 1 for the search when I search manually. **I of course have personal results turned off and I'm not logged into gmail when I search.
Moz Pro | | immortalgamer0 -
Percentage of good links vs. bad
Hi Does anyone know the best way of determining good links from bad links using the SEO Moz tools? I bought some directory links to two or three pages on my site a few years back. The were all very obviously spammy because of the anchor text and I didn't have a high enough ratio of good links to counteract them. I read somewhere that if more than 10% of the links to a page have the same (or similar) anchor text, it's obvious that you're on the bad list.
Moz Pro | | nsjadmin0 -
On page links tool here at Seomoz
Hi Seomoz - first of all, thanks for the best SEO tools I have ever worked with (this is my first question in this forum, and also I just subscribed as a paying customer after the 30 days trial you guys offer). My question: After having worked for several weeks on getting the numbers of links in our forum on www.texaspoker.dk down, we are somewhat surprised to see that we didn't succeed in getting lower numbers. For instance, this page: http://www.texaspoker.dk/forum/aktuelle-konkurrencer/coaching-projekt-bliver-du-den-udvalgte has (that's what Seomoz seo tool tells us): 239 on page links. Can this really be true? We can't find these links, and we actuually did a lot to lower the numbers of links, for instance the forum members picture was a link before, and also there was a "go to top" link in each post in the forum. Thanks a lot.
Moz Pro | | MPO0 -
One page per campaign?
Not quite sure if I read correctly, but is it correct that one campaign tracks only one page of my site? So if I wanted to track something like a services page, this would require a second campaign?
Moz Pro | | GroundFloorSEO0 -
Strange Ranking On 1st Page Of Google For Competitive Keyword
Hey all, So, I've noticed a site ranking on the first page in Google for a keyword that I have been targeting for years. The keyword is "mixtapes" and pretty competitive. The site, http://www.newyorkmixtapes.com is ranking around #4 in Google. It seemed odd to me so I looked into the site using some of the tools here. Open Explorer showed that they have minimal links. The actual site is pretty spammy also. Does anyone have any idea how this site ranked so high so fast? Is it ranking because I am located in New York? Does Google still put lots of weight on exact match domains? It's just been bothering me because it's a keyword that I put a lot of work into and then the site rolls around an ranks well for it with barely any backlinks. I just wanted to put it out there and see if I'm missing something obvious. Thanks everyone!
Moz Pro | | getrightmusic0