Website URL Structure - keyword targeting on homepage vs internal pages
-
I have developed a few websites before where the homepage contains the content for the keywords I was targeting. This has been reasonably successful as I have found it easy enough to get links to the homepage.
I am considering a new site in a totally different industry that I am thinking about structuring like this:
mybrand.com (not necessarily targeting any keywords)
mybrand.com/important-keyword-1/ (definitely want to target)
mybrand.com/important-keyword-2 (equally important as 1st keyword)
There will be several (30-ish) other pages targeting keywords but they are not as significant as the two mentioned above, more so they are about publishing informative information. The two important keywords are quite different but industry related.
My questions are: should I be careful targeting keywords away from the homepage when the homepage gets the most links? Would I be better off building 2 different websites where the keyword content is captured in the homepage?
Thanks,
-
The majority of your inbound links will likely be to the homepage. If one set of keywords describes what you do but are shorter tail than the rest, those are good homepage keywords. You will naturally attract more homepage links though - so the authority should be much higher overall.
-
Thanks for responding.
Yes, the keywords are somewhat related like your example of the wedding and portrait photographer. Can I ask, why would you put the harder keyword on the home page and not on an internal page eg. http://mybrand.com/keyword-1/?
-
I think this depends on how much different the focus KWs are. For a wedding & portrait photographer, I would target the harder KW (wedding) to the homepage and "portrait" to a "services" page (along with a backup "wedding" page - that was optimised differently. Having both on one site would be fine since they're related.
However, if you sell tents and do tours of Africa, well ... I'd probably have two sites for that. If you sell tents and you're a personal trainer, two sites for sure.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting several keywords at once.
Curious how some of you are able to target several keywords on one same page, for instance for the page www.tutoroo.co/arabic-tutor-dubai we aim to rank first on Google for keywords such as "Arabic tutor" and "Arabic teacher" but also for "learn Arabic" or "learning Arabic". How do you rank up number 1 for several phrase keywords without jeopardizing current rankings?
Intermediate & Advanced SEO | | nicolasvhe1 -
Does the url in for your homepage impact SEO
Is there any harm to SEO having a homepage url that is not clean like www.domain.com. For example citi uses https://online.citi.com/US/login.do Does that matter in any way? Would a company like citi benefit from changing to www.citi.com as their homepage?
Intermediate & Advanced SEO | | kcb81781 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Link to homepage or brand page?
Hi, I have opportunity to get a link from a brands website to our website as we are official retailers. Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products. What is more beneficial SEO wise? Thanks
Intermediate & Advanced SEO | | YNWA0 -
Should I redirect secondary keyword page
I have a reasonably high authority home page and have decided to optimise the home page to target a competitive keyword that previously had a specific page that was optimised on an internal page of my site that I have spent time building links to. The internal page has over 200 links to it so should I 301 redirect this internal page to the home page. Will that increase the auhority of the home page further? Or should I keep the internal page as a 'secondary' page for that keyword?. If I do have two pages don't I risk confusing google?
Intermediate & Advanced SEO | | SamCUK0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Should I build links to the home page or a url containing the keyword?
I run an IT company and the company name does not contain the key word I am trying to rank on. I also have a bunch of pages with page rank that containing the actual keywords, for example: http://www.mycompanyname.com/tech-support/locations/brighton My target keyword is "Tech Support Brighton" My Home page is PR4 and my location based pages are PR3. My plan was to build 3 or 4 location pages for the locations we provide tech support for and target location based keyword Anchor text to these URL's e.g "Tech Support Brighton" and then for the home page build links that have the anchor text "Tech Support". Does this sound sane? Many Thanks, K
Intermediate & Advanced SEO | | SEOKeith0