Links to "boring" pages
-
Hello Mozzers,
EDIT: Is internal linking enough?
This question is my head for a long time. Let's say I have a webdesign company and a website (really?). I have a blog and write quality content on a weekly basis. The content is great and people love it, they share it on social networks and other webmasters link to these articles.
Now I have one optimized page, that brings me the business. Lets say:
mywebsite.com/webdesign-service
On this page I only have boring stuff like saying what I am offering and testimonials and stuff. So basically a page no one shares and no one links to. But it's important to rank with the keywords targeted on this site.
How do I get to rank this page? A page that doesn't offer value to anybody. Normally, we shouldn't have pages like this, but some companies do boring stuff and creativity doesn't help.
Maybe this question is stupid, forgive me but I don't get it.
I am thankful for any answers on this!
-
Thank you Linda, this really helped me further!
-
Internal linking is not counted as heavily as external linking, but yes, it is still very important. If all of your well-ranked pages link back to your business page, you are pointing a lot of authority at that page.
[I have personal experience with this. When I had some new pages (which didn't have any links yet) that I wanted to do well in the SERPs, I made them one level below the homepage (www.example.com/top-page) and pointed good internal links to them. Before long, they were among my highest-ranked pages, even before they got any external links.]
-
Hello Linda,
Thank you for your answer! Does this mean, that internal linking is enough to rank those pages in search engines?
-
On your various popular blog pages, you link to your business page. Presumably, people who are interested in your information might also want someone to help them do something like that, so details of what you are offering and testimonials are important. [Internal links indicate to Google which pages you think are important and also spread link equity.]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact of "noopener" Links
Hey all, Recently got a PR piece published with a link back to our website. The link was not showing up in the Moz crawler, but I did find it under unlinked mentions. When I checked the page with the link, I saw that it contained rel="noopener". So a couple questions: Is this similar to a nofollow link? If the Moz Crawler is not registering it as a dofollow link, does that mean that Google will view it similarly? Thanks!
Link Building | | mostcg0 -
301 redirect lost page authority & total links how ensure it passes on.
hello, I recently changed from www to non www. I have redirected my whole website so if I type www. it goes to the non-www page. doing a open site explorer I noticed my www. still has the page authority 14/100 with 6 links. where as the non-www page has 1/100 page authority and no links. how do I get the www. to mirror the non-www links?
Link Building | | finnmoto
eg if you goto http://www.finnmoto.com.au/mens-motorcycle-kevlar-hoodie/ it will goto the non-www version automatically, so why does the non-www replicate the page authority / total links attached picture for reference.
Google webmaster has been selected for non-www, its been about 2 weeks.
my domain authority i think about about 21 or more now its 19 aswell. I have a feeling:
nofollow or rel=canonical has something to do with it but Ill need read into what that does and how to apply. any ideas? uRiJ2Ul.png?10 -
Transfering Page Rank to internal pages.
Hi there, I have a website with page rank 6 on its home page. I was wondering how, and which could be the best way to pass this ranking to all internal pages. Is there a way?
Link Building | | bcgroup0 -
Is purchasing internal page links from directories worth it?
Since data suggests that only the first link on a page to a singular URL is counted, are the deep links purchased from directories worth the money/provide any value?
Link Building | | mj7750 -
Merging 10 niche pages into 1 large page: how to go about it?
Good day,
Link Building | | rayvensoft
I am new to SEOmoz, so please allow me to take this opportunity to introduce myself before jumping into the questions. I have a small network of sites that focus on language education online. I have been working on them for about 3 years, and they were starting to do well. I am sure I made some mistakes along the way with regards to SEO (I paid for article distribution, and directory submission). I also did link exchanges - mainly with related sites, but some of them were kind of grey . I stayed away from blackhat entirely.
So, like many people I got affected by Google Penguin. Luckily it was not as bad as many of the people I have heard about. 7 out of my 10 sites, stayed on or near the top for the main keywords. They did however drop for some of the secondary keywords. 3 of the sites however got hit hard. Based on this, I have ventured to guess that google is telling me I was doing it about 70% right, and 30% wrong. Well, live and learn.
After April 24th I started to scower the web to find out what happened and to see what to do. In my readings I noticed that a lot of people were affected, but some where not. The one thing I found that most of the people who were affected had in commune was that they were on SEOmoz. So I decided to join. So now I am here to hopefully learn what I did wrong, and what I need to do right. I have no problem at all in starting from scratch and putting in the hard work. Now, as for my question. As I mentioned, not all of my sites were hit by Penguin. More of them survived than got killed. I was hoping to be able to leverage those sites to give the new larger site a kick-start. Just to give you some metric, all 10 sites have a quality rank of between 40-60 according opensiteexplorer. The linking is nothing extreme. The pages have anywhere from 200-1000 links. Nothing more than that. So here are the questions. 1) The SEO I did on all 10 sites were very similar. So I am afraid of just doing a 301 redirect from the 7 other sites in the future google may punish them as well, and as such my main page new page will suffer. What would you guys recommend. Instead of a 301, I could just ad a link to the sub pages on the new site. It would be less effective, but also less risky. What would you all suggest? 2) If I take the 301 option, what is the general recommendation on how to phase it in. I am assuming Google would not like it if all 7 pages got redirected on the same day. That would essentially make the page have 5000 or so links overnight. What is the general recommendation for these kinds of things. one 301 a week? one 301 a month? The 301's would not be to the homepage, they would each go to a relevant sub-section of the site. Sorry for the long first post. My wife tells me I don't know when enough is enough sometimes. 🙂 Thanks in advance for any assistance and I am excited to see what I can learn on SEOmoz.0 -
Linking Value of a Page
Is it worth the effort trying to secure a link if the site has high domain authority but the page I want to link to me has page authority of 1?
Link Building | | waynekolenchuk0 -
Brainstorming - Unusual Ideas to get links in the "short term loan" industry
Hello, I would like to hear your strange/unusual/funny ideas for link building campaigns for a website targeted in the short term lending industry. It doesn't matter how easy/complicated it is to apply them, but the more realistic the better. Please don't post anything that was covered in detail somewhere else or something that does not have at least a small/tiny level of realism. An example: Extract the funniest/smart quotations related to money. Create an article where you explain that "even if you are in the short term loan industry" you care about your customers and you want them to educate them so in the future they can avoid getting in a situation when they have very few alternatives.
Link Building | | zoicaremus0 -
Do "Sponsored Posts" links get discounted by google?
Do "Sponsored Posts" links get discounted by google? A feture post that is tagged by the site as "featured' or "sponsored" are they discounted as paid links by google?
Link Building | | DavidKonigsberg0