Links to "boring" pages

[grobro]

Hello Mozzers,

EDIT: Is internal linking enough?

This question is my head for a long time. Let's say I have a webdesign company and a website (really?). I have a blog and write quality content on a weekly basis. The content is great and people love it, they share it on social networks and other webmasters link to these articles.

Now I have one optimized page, that brings me the business. Lets say:

mywebsite.com/webdesign-service

On this page I only have boring stuff like saying what I am offering and testimonials and stuff. So basically a page no one shares and no one links to. But it's important to rank with the keywords targeted on this site.

How do I get to rank this page? A page that doesn't offer value to anybody. Normally, we shouldn't have pages like this, but some companies do boring stuff and creativity doesn't help.

Maybe this question is stupid, forgive me but I don't get it.

I am thankful for any answers on this!

[grobro]

Thank you Linda, this really helped me further!

[Linda-Vassily]

Internal linking is not counted as heavily as external linking, but yes, it is still very important. If all of your well-ranked pages link back to your business page, you are pointing a lot of authority at that page.

[I have personal experience with this. When I had some new pages (which didn't have any links yet) that I wanted to do well in the SERPs, I made them one level below the homepage (www.example.com/top-page) and pointed good internal links to them. Before long, they were among my highest-ranked pages, even before they got any external links.]

[grobro]

Hello Linda,

Thank you for your answer! Does this mean, that internal linking is enough to rank those pages in search engines?

[Linda-Vassily]

On your various popular blog pages, you link to your business page. Presumably, people who are interested in your information might also want someone to help them do something like that, so details of what you are offering and testimonials are important. [Internal links indicate to Google which pages you think are important and also spread link equity.]