Measure the impact of SEO on a relaunch of a page
-
we have just re-launched one of the pages of our website with fresh content etc. Would like to know how we can use Moz to measure the changes and impact of the re-launch from an SEO standpoint.
-
You could also track the average position & the keywords in the Landing page report of GWT - as GWT only keeps data for the last two months - you could download the data on a regular basis and check if there is an impact (keywords used to get to the page / avg. position)
As mentioned by Chris - you can also use the Google Analytics Landing page report and check if there is an increase in organic traffic on the page and if other vital parameters (like bouncerate, time on page, pageviews/visit,...evolve in the right direction)
rgds
Dirk
-
If the url is new, i guess it will need sometime to be ranked to start to get organic traffic ( unless the keyword doesn´t have any competence
)
-
You can measure your SERP page changes within your campaign (moz pro > search > ranking keywords), and you can also see any increase in visits and engagement in your dashboard (moz pro > search > traffic from search) if you have linked Moz with your Google Analytics.
You can also look in GA and see how long people are on your page and compare it to before the content (more time meaning people are hanging on your page more which is great)
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Grader states "includes Canonical Tag" but it's not in the page source at all
I've ran it multiple times and changed other things it picked up on so not sure where it's getting the canonical tag is included even though it isn't?
Moz Bar | | Wana-Ryd0 -
How Can I Batch Upload URLs to get PA for many pages?
Howdy folks, I'm using advanced search operators to generate lists of long tail queries related to my niche and I'd like to take the batch of URLs I've gathered and upload them in a batch so I can see what the PA is for each URL. This would help me determine which long tail query is receiving the most love and links and help inform my content strategy moving forward. But I can't seem to find a way to do this. I went to check out the Moz API but it's a little confusing. It says there's a free version, but then it looks like it's actually not free, then I try to use it and it says I've gone over my limit even though I haven't used it yet. Anyone that can help me with this, I'd really appreciate it. If you're familiar with SEMRush, they have a batch analysis tool that works well, but I ideally want to upload these URLs to Moz because it's better for this kind of research. Thanks!
Moz Bar | | brettmandoes2 -
804 : HTTPS (SSL) error encountered when requesting page.
Hi there, I am attempting a crawl test and am getting "804 : HTTPS (SSL) error encountered when requesting page." with no further information to debug the issue. Site seems to be fine as far as SSL configuration goes. How can we get more debugging information? Thanks,
Moz Bar | | RickEH
Rick0 -
Https address has different result that http in Page Optimization Score toll in Moz PRO
The following url
Moz Bar | | TrueluxGroup
https://www.whichledlight.com/t/gu10-led-bulbs has (100 score for keyword 'GU10 LED')
has different on page opmisation score results to
http://www.whichledlight.com/t/gu10-led-bulbs (73 score for keyword 'GU10 LED') Anyone know if we've set something up wrong?
Also, is this even something to worry about, does google treat them differently? We're using the Page Optimisation Tool in Moz Pro ** UPDATE ** It's worth mentioning we are using emberjs, so the website is a single page application.
We use prerender to render the pages for google.0 -
On page grader not working with Squarespace?
The on page grader tool does not seem to be able to access Squarespace websites. I've tried several website urls that are all hosted on square space with the same result "Sorry, but that URL is inaccessible." Is this a known incompatibility or a bug? examples: lightningjar.agency (a site I manage) flotrend.com (a site that a friend manages) ollymoss.com (a site chosen at random from SquareSpace.com featured websites list)
Moz Bar | | kevindpeckham1 -
Duplicate Page and Title Issues
On the last crawl, we received errors for duplicate page titles and some duplicate content pages. Here is the issue: We went through our page titles that were marked as duplicate and changed them to make sure their titles were different. However, we just received a new crawl this week and it is saying there are even more duplicate page title errors detected than before. We're wondering if this is a problem with just us or if it has been happening to other Moz users. As for the duplicate content pages, what is the best way to approach this and see what content is being looked at as a "duplicate" set?
Moz Bar | | Essential-Pest0 -
Does anyone have a good article or video on how to read the SEO MOZ crawl report column by column?
I am trying to find a good how-to on how to read and analyze each column of the SEO MOZ crawl report, specifically, the excel sheet it allows you to export. What I'm really trying to get to the bottom of is what the "Yes" indiciates under rel-cononical. If it says "yes," does this mean that the link in question has been canonoicalized?
Moz Bar | | armcwill0 -
Duplicate page content
Hi guys the feedback form my campaign suggests I have to much duplicate page content. I’ve had a look at the CSV file but it doesn’t seem to be abundantly clear as to which pages on my site have the duplicate content. Can anyone tell which columns I need to refer to on the sheet, to ascertain this information. Also if the content is only slightly different, will Google still consider it to be duplicate? I look forward to hearing from you
Moz Bar | | Hardley1110