Seeking Director, SEO - San Francisco
-
http://www.minted.com/jobs/list?jvi=otVw0fwE,Job
Reporting to the VP Marketing, the Director of SEO is responsible for driving the company’s search engine optimization strategy and practice. You will develop creative strategies that increase Minted’s traffic and revenue from organic search. We’re seeking a creative, dynamic, and detail-obsessed SEO expert. You will lead a team of scrappy SEOs, formulate and drive our on-site and off-site SEO strategy, and act as the chief SEO advocate and explainer inside the company, educating engineers, PMs, designers, and marketers, alike in order to make Minted a world-class SEO company. You will build Minted’s SEO strategy across our burgeoning set of new ecommerce verticals, product categories, proprietary content, and user community.
About the Company: Minted is a design marketplace connecting consumers with the world’s best artists to create something one-of-a-kind. Combining community with commerce, Minted was founded by a successful serial entrepreneur and has been featured on the Today Show, Wall Street Journal, InStyle, Real Simple, Martha Stewart Weddings, Daily Candy, TechCrunch, and many other national media outlets. We come from Google, Amazon, Microsoft, eBay, Yahoo, Goldman Sachs and numerous disruptive startups. This is a great opportunity to learn from a stellar executive team and work on a world-changing product, all supported by a proven business model.
Responsibilities:
-
Formulate creative on-site and off-site strategies that build sustainable, scalable, white hat competitive advantages for Minted in SEO
-
Bring industry best practices into the organization by keeping abreast of the latest ideas in SEO and translating them into internal processes and strategies
-
Act as the chief SEO evangelist inside the company, creating internal training programs and processes that ensure that good SEO decisions are made throughout the organization
-
Lead an SEO team that serves Minted’s multi-vertical businesses, helping each of your team members adapt your strategy to the needs of their particular category
-
Design processes and train your team to take on SEO modeling, forecasting, analytics, research, site optimization, and reporting practices
-
Own and manage traffic and revenue goals from organic search for the company as a whole and for each of our major businesses
Skills and Experience:
-
Bachelor’s degree with a high GPA
-
8+ years of online marketing and/or technical experience
-
5+ years of SEO experience required, SEO experience within ecommerce is a plus
-
Extremely strong technical understanding of SEO, including relevant topics in website architecture, HTML, CSS, JavaScript, XML
-
Knowledge of SQL is a plus
-
Very strong analytical skills, including building complex Excel models
-
Clear verbal and written communicator
-
People management experience is a plus
-
Teaching, coaching, or training experience is a plus
-
-
Hello Minted representative. I'm in the SF bay area for another week then headed back out to Asia. Before you go hire a $100K salaried employee, check out my Linkedin profile and call me in for a chat. You'll be happy you did. https://www.linkedin.com/in/kwoolf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for Junior SEO Content Editor
Houston-based digital marketing agency looking for Junior SEO Content Editor, full-time and remotely. We are waiting for a new creative member of our nerds family. Your future duties: Editing content Writing content Researching and sourcing content Developing freelancer pool Create and fulfill content marketing strategies Updating content on a multitude CMS-platforms. If you are interested? Apply here! 75412272_2552969408151485_1424380166611664896_n.jpg
Jobs and Opportunities | | DmitriiK2 -
Tips for interview with large electronics company / focus on brand magazine?
Hi all, I have a second round of an interview on Tuesday for a large / internationally well known electronics & household appliances company. They are producing an online brand magazine (target group: millennials) with tips on how to use their products, among other things (e.g., how tech makes life easier). I'm not new to writing / content/copy writing, but new to SEO in the grand scheme of things - I have experience in writing blog posts, social media posts, and articles with an SEO focus, and I'm taking a course currently. But the scale on which this would be SEO focused writing is something I don't have direct experience in. The person I interviewed with is the person I'd be working with, and we got along very well - the second interview is with them and their higher up, who I need to convince. However, they did originally want someone SEO focused, so the interviewer asked me to prepare to talk about a variety of things to see my knowledge / what I could research. They include the brand magazine, using SEO with their brand / brand-focused SEO, how the brand can support their magazine, and keeping the SEO organic so the traffic goes there naturally - there isn't a plan to market the magazine on social media. Do you have any tips or resources for this so I can read / watch / learn and speak intelligently on this topic? I have a trial of Moz's pro search bar - anything there that could give me advice on tips to give them? Thanks in advance!
Jobs and Opportunities | | bernrc0 -
Are you looking for an SEO job? National Pen (Pens.com) is hiring!
Hi all, We have an opening for a Senior SEO Associate. Would love to hire someone in the Moz Community. Here are the details: Sr SEO Associate https://g.co/kgs/Ucwzp7 Cheers, Dana
Jobs and Opportunities | | danatanseo0 -
Should I accept a lower role than what I applied for?
Hello everyone, I have a small quick question... I recently applied for a role in a digital agency. They got back to me offering a lower role. My question is whether I should accept it or politely decline? Also... should I ask the interviewer for the reason? I would appreciate your opinions. Regards, Talha
Jobs and Opportunities | | MTalhaImtiaz0 -
Hiring an SEO account manager in the "new world"
I run a small web design and digital marketing agency but we're growing fast. Since October we've employed 1 web developer and made use of a lot of partnerships to sub contract work out and get it all done. I'm now ready to employ a person to take on a digital marketing role. I potentially have someone lined up (a strong person) who has a lot of experience with PR & building relationships and she has worked with the two largest local newspaper publishers in our area. Therefore, she has a lot of connections with journalists. She has also run an events company (owned by one of the newspaper publishers) pretty much single handed for the last few years so she has some good experience in that area as far as PR and marketing goes too. However, the person I am looking for is digital marketing account manager. However, given that SEO is moving away from traditional tactics and more towards content marketing, outreach and PR I though that she might be a good fit after all and then teaching her the digital side. She will be my first employee in the digital marketing team and leading the digital marketing and SEO campaigns. I'm interested to hear people thoughts on hiring in this way or should I just stick with a traditional SEO person and help them move to the new world? (if they need it). Thanks.
Jobs and Opportunities | | monkeex0 -
Pointers for an Interview with a Large (3000+ employee) Company?
Hi All, I'm interviewing with the director of SEO of a large enterprise company tomorrow afternoon and would love some pointers. It's a relatively large company with about 3,000+ employees. There are currently 2 people doing SEO exclusively in the company and they are looking to expand the team significantly. As I understand it, my role will be to help out with link building initiatives. I currently work freelance as a content marketer for startups. While I do some onsite optimization and some keyword research, I consider building domain authority by creating quality content that gets links to be my main focus. But link building for a large enterprise may be a little less hands-on than I'm used to. I imagine I'll be working with different departments, namely these ones: Biz Dev Team PR Team SEM Team I imagine there will be some questions about how I would work with these departments to help build links. Any suggestions for working with these other teams? What other questions should I be prepared for? Oh, and here's my resume for those interested...I imagine there will be some questions about my background too: http://bit.ly/KenjisResume Thanks, Kenji
Jobs and Opportunities | | KenjiCrosland0 -
Applying for an SEO position
Hi All, I have been at this SEO for only a couple of months with the goal of getting a job in an SEO company. My question is....What is it that SEO companies are looking for? What do I need to know for me to have a chance at landing the job? I am working on 2 sites at the moment and was thinking of applying for a job by showing them what i know and what I have done so far with these 2 companies. Is there a special way of presenting this data to them? All thoughts and knowledge welcome. Thanks again, Aidan
Jobs and Opportunities | | aidanlawlor0 -
Hire a SEO contractor for a small company.
I have a small company that has struggled over the past three years to get on its feet. We've finally made it in the retail sector building a nice client base and delivering beyond what is expected. I'm trying not to make mistakes and have been doing the SEO on my own with a SEO word pack plug in for our Wordpress site and all the training videos I could handle from SEOMOZ and Hubspot (forever grateful). I have a list of 200 key words and only a handful are on the first page, but with that it has meant the difference between getting paycheck for not. It's now time for us to hire an expert. Here's what I want. 1. Quality back links with a MOZ grade higher than mine. 2. All the errors fixed in my site that I don't understand from the reports generated by the MOZ tool. 3. A weekly report of the sites that have created a link and its MOZ ranking. 4. Ongoing support and tracking of progress with no black hat techniques. 5. 3 client references with a name and number that I can speak to. Am I asking too much? I'm told that client information is confidential and couldn't be release. If I'm in a completely different sector of retail, would that matter? What questions should I be asking? If you were me, what would you do?
Jobs and Opportunities | | Digby0