Keyword Landing Page Transition
-
We are redesigning the site to launch soon.
We are a manufacturer. Our most valuable keyword currently ranks around 8th on Google in a competitive market and responds with a link to our product selection page as the landing URL. This link / URL is currently listed on every site page in a right column menu with the keyword as the anchor text.
My concern is that I have redesigned this product selection page, and would like to change its file name to include the keyword as well as use the same keyword anchor text.
And to complicate the matter, for political reasons my boss has asked me to consider keeping the old product page available to alleviate board concern (not rational, but may be required).
Since the old page shows similar information to the new selection page, if I keep it, I am considering calling it a "Visual Selector" as opposed to the "Product Selector" menu name for the new page. I will list both in a list under the keyword product name on the home page menu and then drop the old selector page link on all other pages to lower visitor confusion.
So the alternative choices to proceed are as follows:
1. Keep old and new product selection pages
a. Show both on all page menus (Keeps the old page visible to Google, duplicating the current presentation for current keyword landing page)
b. Only show old product page on home page menu to alleviate the Board concerns (Keeps the old page visible to Google, but with one link)
2. Get rid of the old product page and redirect URL to new one (our primary keyword would be ranked on its own merit and the current Google ranked page would redirect to the new one)
Number 2 is the logical method for users, but I am nervous about dropping and/or redirecting the current landing page which ranks my best keyword at 8th in a competitive market.
Your recommendations or comments? What do you predict Google will do in these three scenarios? Hope you can follow this maze...
Thanks!
- George
-
I believe my question focuses down to which is the safest path:
1. Never change file names on an established keyword landing page
2. Remove existing page and redirect to new improved landing page
3. Keep both until new one ranks as high in spite of some visitor confusion
-
Hmm, regarding the re-direct, I honestly don't know... I will defer to other members who may be reading this and ask for their suggestion...
C
-
Thanks, Chris...
ps - the board's concerns are not for SEO, although I have put the fear in them about potential serp drops too!
Do you feel a redirect would cost ranking or are you just playing it safe?
-
Hi George,
I would choose Option 1a.
I think the 'Board concerns' are valid ones - I assume that any loss of business could be very detrimental to the company, so the Board are rightly nervous about these changes... If they weren't, I'd be nervous !
By introducing the new product page along side the old one (with an explanation of what you are doing), regular visitors to the site will get the drift of what is going on & the changes they can expect to see. They will feel valued as you are keeping them informed of the site changes too.
I would also monitor the clickthrus on both the old and new product pages, and when you and the Board are happy that the users of the site have adopted the new Product Page you can begin to phase the old one out.
Best,
Chris
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
On-Page Optimization | | Timberwink0 -
Keyword position
I fixed all the crawl issues but still my website is in second page.
On-Page Optimization | | NueveSolution0 -
Keywords on title
hi, some pages of my website showing keywords attached in google as part of page title, but the title doesn't have that keyword in it. So basically when you search for "keyword (1)" , page ranks for the keyword with this title <address>Keyword (1) + keyword (2)</address> <address>but the keyword (2) is not part of the title, but shows there in google's index.</address> <address> </address> <address>keyword (2) is </address> <address>can anyone help us understand why this is happening ?</address> <address>I 'd appreciate any help.</address> <address> </address> <address>thanks </address> <address>nick</address>
On-Page Optimization | | orion680 -
Moving Top rank Page urls off my Home page and nesting them on one page? Good idea?
I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.
On-Page Optimization | | Dante130 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
Landing page too long
In my first seomoz test I have many tilte pages for products that are over 70 charachers long. The part #'s are long like 10-782-10-10-10-PPxxxx etc. All these part #'s are not my key products and I could delete or truncate. My question is if the part numbers are not that important, is it OK to leave them as is or is ranking being damaged because they exist?
On-Page Optimization | | Wales0 -
Is it wise to target different keywords for each page?
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site. My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page? Thank you,
On-Page Optimization | | debeenus0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770