Choosing a video hoster for a website
-
Hi guys,
I would love to hear your opinion about which video hoster is recommendable for embedding videos on a website and why?
So far, I can't decide between Youtube, Vimeo and Wistia.
Youtube: + large community, snippets in Google - advertisements
Vimeo: + appealing look - small audience
Wistia: + easy to customize, statistics - no community, no snippets in Google
Thanks in advance for any input!
Benjamin
-
Everything he said...
Patrick was way more articulate!
-
Hi there
While I definitely agree with Aaron, there are a couple of things here you should note.
Here's why I like Wistia:
-
Wistia hosts video on their server for you
-
Highly customizeable + calls to action (source)
-
Great analytics (source)
-
Video sitemap + snippet creation (here is there SEO section)
-
This handles your snippet creation in Google and other search engines
-
Integration and API capabilities
-
Fun fact: Rand + Moz use Wistia for their Whiteboard Friday
Here's why, coupled with Wistia, you still need to add video(s) to YouTube:
- The search stats for YouTube are insane (source + 2014 source)
- Actionable optimization opportunities (YouTube Optimization)
- Linking your Google+ opens more branding opportunities (source)
- Awesome advertising opportunities (source)
Now, I know you want to choose one or the other, but honestly, I would use both. One (Wistia) is great from a branding and customization standpoint with opportunities for lead generation and SEO value. The other (YouTube) is one of the most used sites on the internet with community, branding, and more optimization opportunities. You're going to see opportunities from both, and both allow you to claim ownership of the content.
So, that's my answer - take the great customization capabilities of Wistia and take advantage of amazing community search statistics in YouTube. You're going to benefit from both.
Hope this helps! Good luck to you!
-
-
One of the major value adds with Wistia is the analytics and customization. I think they look really nice and you have a lot more control over the details.
Youtube, is obviously about the reach, simple sharing, etc.
It makes a difference what the goal of the video is.
And depending on that, I am not necessarily sure I would worry about the snippit showing up. Google has seemed more biased towards that lately.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embed video. YouTube or Vimeo ? Whats best for the pagespeed ?
Hello, We want to add video to our website.
Image & Video Optimization | | WayneRooney
We are not sure if to embed it from YouTube or Vimeo. Do you guys know whats best that will not hurt the pagespeed of the site ? Thank you0 -
Any Free Video Analytics Tools?
Hi, we are looking for some free video analytics tools. We want to be able to provide our clients or prospective client some stats on how much reach (views, distribution, sites appearing on, etc.) their videos have. Any ideas would be greatly appreciated! Thanks in advance.
Image & Video Optimization | | JohnWeb120 -
How can I make embedded YouTube videos point to my domain in the search results?
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
Image & Video Optimization | | RG_SEO1 -
Do on-page video transcripts dilute keyword targeting?
We're considering putting video transcripts in collapsable div tags or using jquery on our actual video page. Videos range from 3 minutes to 12 minutes. For some of the longer videos, is there a chance that having the transcript on-page will dilute the value of our targeted keywords? Or is it the opposite? We just want to make sure we're properly optimizing for SEO/search visibility and not over-optimizing for the sake of it.
Image & Video Optimization | | scherkin10 -
Finding Pages with Youtube Embedded Videos in Google SERP
I'm trying to figure out a process to find specific youtube embed videos using Google search. But a lot of sites are not being returned. For example, I know that the following video (http://www.youtube.com/watch?v=1MnylRaQC3w) is linked to and embedded on http://gizmodo.com/5898438/watch-how-fender-builds-its-iconic-stratocasters However, I can't figure out a set of search terms to find that in Google. Searching for (1MnylRaQC3w Gizmodo) doesn't return the right page in the results. I'd like to figure this out so I could see everywhere a certain youtube video has been embedded.
Image & Video Optimization | | nixforsix0 -
video analaytics
i am looking for some softwear to give me analytics on videos
Image & Video Optimization | | Westernoriental0 -
Video Dictionary Site
Hi , Recently launched a video dictionary site - http://www.megavocab.com With whatever I could learn of SEO , I included the transcript for the video in the page - http://www.megavocab.com/dictionary-definition-maladroit.html But this makes the page look shabby (when compared to page like - http://www.megavocab.com/dictionary-definition-zealot.html) and the transcript per say does not help much to user ... I am in a delimma whether to include the transcript or not ... please guide...
Image & Video Optimization | | krishru0 -
Do search enginges prefer pages with mobile websites on the mobile phone?
Let me explain what I want to know: Somebody searches e.g. for a hotel on his mobile phone. Do the search engines rank websites with special mobile pages better than others? I am not considering the local factor here (let's say there are hotels nearby with or without mobile websites). If not, is there a trend for that? Does anyone have some datas / examples / experience about that?
Image & Video Optimization | | petrakraft1