Brand name in title of posts?
-
Hi All,
new question about my blog: in my posts title I have to add the brand? for example -
The title of the post | My Brand name
Or just the title without the brand?Because my post title too long and I know that Google show only the 60 characters. so it will show like this:
The long title of my post | My Brand n... (just for example)is it okay? or for 100% optimization I have to keep it 60 Characters and no more.
What do you think? Is it bad for my brand? good?
-
Hi John
Honestly - this the best you're going to get between this answer and the resources linked to above in the previous answer.
-
Ok thanks for your answer.
-
The long title of my post | My Brand n... (just for example)
I believe that this is what google will show.
is it okay? or for 100% optimization I have to keep it 60 Characters and no more.
In my opinion, 100% optimization for ranking is to have some keywords in the title and words that elicit clicks. Words beyond about 55 characters might not be displayed. If your title tag is really long the keywords in it might lose effectiveness.
The brand name does not optimize for keywords in my opinion. Does your brand name elicit clicks, repel them, or do nothing. That, in my opinion, defines its value in the title tag. Keep in mind your domain name will be immediately under your title tag, is that enough branding?
Should you use your brand name in the title? You have a choice of adding more keywords, words that elicit clicks, words that communicate value (free shipping for example) or ad your brand name. How can you best spend those characters?
I still think that there is value in reading the older posts on this topic. Lots of smart people have given opinions. Lots of people think differently than me.
-
Yes I know, but I want specific answer for my question.
-
This question has been asked here many times. A google search will help you find and read many opinions from moz members.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category VS Post
I use my website for providing an international service, I made my URL structure website https://example.com/destinations/africa/country destinations is a category and Africa is a sub-category I made an article for every continent and inserted all the continent's country manually, the page url structure is https://example.com/destinations/africa/ and the continent category URL is https://example.com/category/destinations/africa/ I'm thinking about removing the continent article and strip the category Word from URL, So i will use the subcategories directly on the same link https://example.com/destinations/africa/ what's your advice about removing the continent article and using the sub categories instead? is it a good idea to use the child category as a reference for the internal links? what do you think about keeping both of them (child category and the Article)? in case you suggest to use the child category , Is removing Category word may hurt my SEO?
Intermediate & Advanced SEO | | batot_mahmoud0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Homepage meta title not indexing correctly on google
Hello everyone! We're having a spot of trouble with our website www.whichledlight.com The meta title is coming up wrong on google. In Google it currently reads out
Intermediate & Advanced SEO | | TrueluxGroup
'Which LED Light: LED Bulbs & Lamps Compared'
when it should be
'LED Bulbs & Lamps Compared | Which LED Light' Last snapshot of the page from google was yesterday (5th April 2016) Anyone got any ideas?
Is all the markup correct in the ?0 -
What is the proper way to write a title for local SEO?
Good Morning, I was wondering if some one could clarify the best way to write a title tag for local SEO. 1.) "Pet Store in Boston, MA" or 2.) "Boston, MA Pet Store" Thank!
Intermediate & Advanced SEO | | Charles_Murdock0 -
Company name in title tags for lesser known brands - yes or no?
Hi Mozzers I read an interesting post over on Authority Labs this morning about title tag length and how Google changes the way they are displayed. The author Brian advises that, "if you want your title tag to remain unchanged, it's worth making sure that you're staying within the 50-59 character window and that your titles fit with the content of the page". This got me thinking... Given the limited amount of title tag characters that are now shown in the SERPs, I find it difficult to include a primary keyword, secondary keyword and the company name. So, if you're a lesser known brand is it worth sacrificing your company name in the title tags of deeper pages for a secondary keyword to help with rankings, or even a special offer to grab a users eye in the SERPs? What are people's views on this? Thanks Anthony
Intermediate & Advanced SEO | | Tone_Agency0 -
Should i get witty with folder name of Blog?
I understand the importance of keywords, but I also worry about the usability factor. Curious - anyone ever study about the impact of calling your WP folder "blog" vs "long-primarykeyword" Im thinking of something generic /blog
Intermediate & Advanced SEO | | inmn
/community
/articles
/info Vs long keyword /long-keyword/ ANyone have any input? Every time I search, i see things about Folders vs Subdomains, etc. Thanks everyone for your feedback!1 -
Google shortens title tag for certain keywords
A friend of mine runs a website over at http://www.web-design-herefordshire.co.uk/ The keywords he is targeting web design hereford and web design herefordshire. When you search these terms (he's found on page 3 on google.co.uk) his title tag is shortened to web design hereford, Does google shorten these when the keyword being searched is the keyword in the domain? I've seen it on a few others.
Intermediate & Advanced SEO | | jasonwdexter0 -
Local SEO - Business name and web address different
Howdy Local Experts, I'm hoping you can clear up something for me.. I'm setting up some places for a company that's spread across 5 cities. I am creaitng 5 separate locations for this. The company name is not the same as the website name. All the SEO efforts are for the website name ( the brand ) not the parent company name., so... 1. When creating the places do I enter the business name in "company/organisation" and put the brand name in the web site field? Or is it better for seo to have the brand name here as the company name too? 2. Are all 5 listings more or less going to be the same except for the address and phone numbers? I suppose unique photos etc for each location is better here? 3. When creating citations i am essentially going to be building 5 separate "links", one for each place is that correct. So adding the specific location details into the matching state and city business directories etc? 3. The exact business category doesn't accurately show up in the list. Do i select the closest thing here or create custom categories to better match the business. Apologies for the lenghty question, Derek
Intermediate & Advanced SEO | | ClickValueMedia0