How to switch from URL based navigation to Ajax, 1000's of URLs gone
-
Hi everyone,
We have thousands of urls generated by numerous products filters on our ecommerce site, eg./category1/category11/brand/color-red/size-xl+xxl/price-cheap/in-stock/.
We are thinking of moving these filters to ajax in order to offer a better user experience and get rid of these useless urls.
In your opinion, what is the best way to deal with this huge move ?
-
leave the existing URLs respond as before : as they will disappear from our sitemap (they won't be linked anymore), I imagine robots will someday consider them as obsolete ?
-
redirect permanent (301) to the closest existing url
-
mark them as gone (4xx)
I'd vote for option 2. Bots will suddenly see thousands of 301, but this is reflecting what is really happening, right ? Do you think this could result in some penalty ?
Thank you very much for your help.
Jeremy
-
-
Thank you Dimitri, we fully agree with your proposal !
-
Hi there.
If I understand your situation correctly - now filters for products have actual urls and you want to use filters with ajax on the same url - then yes, just do redirects. However, you can't do redirect to ajax filter, so you'd be redirecting to categories, I guess. 4xx surely is not the way to go, as well as option 1 you suggesting, since it would result in 404s.
Maybe canonical links could help - not sure though. I say go with 301s.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question regarding Site and URL structure + Faceted Navigation (Endeca)
We are currently implementing the SEO module for Endeca faceted navigation. Our development team has proposed URLs to be structured in this way: Main category example: https://www.pens.com/c/pens-and-writing/ As soon as a facet is selected, for example "blue ink" - The URL path would change to https://www.pens.com/m/pens-and-writing/blue-ink/_/Nvalue (the "N" value is a unique identifier generated by Endeca that determines what products from the catalog are served as a match for the selected facet and is the same every time that facet is selected, it is not unique per user). My gut instinct says that this change from "/c/" to "/m/" might be very problematic in terms of search engines understanding that /m/pens-and-writing/blue-ink/ as part of the /c/pens-and-writing/ category. Wouldn't this also potentially pose a problem for the flow of internal link equity? Has anyone ever seen a successful implementation using this methodology?
Intermediate & Advanced SEO | | danatanseo0 -
May Faceted Navigation via ajax #parameter cause duplicated content issues?
We are going to implement a faceted navigation for an ecommerce site of about 1000 products.
Intermediate & Advanced SEO | | lcourse
Faceted navigation is implemented via ajax/javascript which adds to the URL a large number of #parameters.
Faceted pages are canonicalizing to page without any parameters. We do not want google to index any of the faceted pages at this point. Will google include pages with #parameters in their index?
Can I tell google somehow to ignore #parameters and not to index them?
Could this setup cause any SEO problems for us in terms of crawl bandwidth and or link equity?0 -
Switching URLs after acquisition to retain domain authority?
Hey everyone! My company just acquired our biggest competitor and we're switching to their platform because they have a better technical structure for SEO--what's the best way to do that, other than a 301 redirect? Can we even rename their domain to ours? How do we ensure we keep both our and their domain authority and SEO juice? Thanks!
Intermediate & Advanced SEO | | genevieveagar0 -
Community Discussion: Are You Optimizing Your Brand's Content for Featured Snippets?
My latest post on the Moz Blog, Featured Snippets: A Dead-Simple Tactic for Making, explores how to keep Featured Snippets once you have them. I'm curious to know how many brands are actively working to get in the answer box, and for those who are, what's been the results?
Intermediate & Advanced SEO | | ronell-smith2 -
What's the best way to A/B test new version of your website having different URL structure?
Hi Mozzers, Hope you're doing good. Well, we have a website, up and running for a decent tenure with millions of pages indexed in search engines. We're planning to go live with a new version of it i.e a new experience for our users, some changes in site architecture which includes change in URL structure for existing URLs and introduction of some new URLs as well. Now, my question is, what's the best way to do a A/B test with the new version? We can't launch it for a part of users (say, we'll make it live for 50% of the users, an remaining 50% of the users will see old/existing site only) because the URL structure is changed now and bots will get confused if they start landing on different versions. Will this work if I reduce crawl rate to ZERO during this A/B tenure? How will this impact us from SEO perspective? How will those old to new 301 URL redirects will affect our users? Have you ever faced/handled this kind of scenario? If yes, please share how you handled this along with the impact. If this is something new to you, would love to know your recommendations before taking the final call on this. Note: We're taking care of all existing URLs, properly 301 redirecting them to their newer versions but there are some new URLs which are supported only on newer version (architectural changes I mentioned above), and these URLs aren't backward compatible, can't redirect them to a valid URL on old version.
Intermediate & Advanced SEO | | _nitman0 -
Is 1:1 301 redirect required on indexed URL when restructing URL even if the new URL is canonicalized?
Hello folks, We are restructuring some URLS which forms a fair chunk of the content of the domain.
Intermediate & Advanced SEO | | HB17
These content are auto generated rather than manually created unlike other parts of the website. The same content is currently accessible from two URLs: /used-books/autobiography-a-long-walk-to-freedom-isbn
/autobiography/used-books/a-long-walk-to-freedom-isbn The URL 1 uses the URL 2 as the canonical url and it has worked allright since Moz does
not show the two as duplicate of each other. Google has also indexed the canonical URL although
there is still a few 'URL 1s' which were indexed before the canonical was implemented. The updated URL structure will look like something like this: /used-books/autobiography-a-long-walk-to-freedom-author-name-isbn
/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn It would be great to have just a single URL but a few business requirement prevents
us from having just the canonical URL only even with the new structure. Since we will still have two URLs to access the same content and we were wondering
whether we will need to do a 1:1 301 redirect on the current URLs or since there will be canonical URL
(/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn),
we won't need to worry about doing the 1:1 redirect on the the indexed content? Please note that the content will still be accessible from the OLD URL (unless 301ed of course). If it is advisable to do a 1:1 301 redirect this is what we intend to do: /used-books/autobiography-a-long-walk-to-freedom-isbn 301 to
/used-books/autobiography-a-long-walk-to-freedom-author-name-isbn /autobiography/used-books/a-long-walk-to-freedom-isbn 301 to
/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn Any advice/suggestions would be greated appreciated. Thank you.0 -
What's the best internal linking strategy for articles and on-site resources?
We recently added an education center to our site with articles and information about our products and industry. What is the best way to link to and from that content? There are two options I'm considering: Link to articles from category and subcategory pages under a section called "related articles" and link back to these category and subcategory pages from the articles: category page <<--------->> education center article education center article <<---------->> subcategory page Only link from the articles to the category and subcategory pages: education center article ---------->> category page education center article ---------->> subcategory page Would #1 dilute the SEO value of the category and subcategory pages? I want to offer shoppers links to more information if they need it, but this may also take them away from the products. Has anyone tested this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
My site has multiple H1's, one in the logo image and one as a header. Is there any official stance from the search engines on this?
In doing some research on this issue, I came across this blog post which seems to suggest it certainly will be a trigger to search engines. http://www.seounique.com/blog/multiple-h1-tags-triggers-google-penalty/ Could be a false positive on his specific case, but I was wondering what the community thought. Thanks in advance!
Intermediate & Advanced SEO | | jim_shook0