What is the best practice for h1 titles for products inside categories? long tail or short tail?

[Deacyde]

Sorry for the title of this, but didn't know the best way to put it.

I have a question with category naming for products,

To keep things simple, I'll use shoes for this example.

Say I have a category, running-shoes, so the url would be, site.com/running-shoes/ and inside this category I have purple-pumas

so the url is site.com/running-shoes/purple-pumas/

And I have the title Purple Puma Running Shoes

Is that ok, or should I just use the title Purple Pumas ?

The breadcrumbs shows Home > Running Shoes > Purple Puma Running Shoes  then and I wasn't sure if that would be too much? Or how about using another version of the keyword for the title, like Purple Puma Jogging sneakers?

Any ideas?

Thank you!

[EricaMcGillivray]

I'd make the breadcrumbs Home > Running Shoes > Purple Pumas and the title "Purple Puma Running Shoes". You have to think about what the customer needs when they land there. What if they have a screen reader? How do customers look at breadcrumbs? They're going to be looking to the title for information about what the product is when they come in from a search. Most of the time, brand names are only going to get you so far in customer's recognizing what something means with that brand.

[Deacyde]

Thanks for the responses,

When you say "Purple Puma Running Shoes" tells me a lot more about what the actual product is "shoes" specifically for "running" than a brand name.

Do you mean it's better to use that for the title and in the breadcrumbs?

I wasn't sure if it was redundant to have in the breadcrumbs, Home > Running Shoes > Purple Puma Running Shoes

Since the title was " Purple Puma Running Shoes " too, as this would be the product page for purple puma running shoes, and would be a major keyword phrase.

And how could you not want a pair of pumas! though I'd love a pair of green on blue pumas!

[EricaMcGillivray]

You should always think about what your customers are looking for and how they are interpreting the page. "Purple Puma Running Shoes" tells me a lot more about what the actual product is "shoes" specifically for "running" than a brand name.

In other news, I now want some Purple Puma Running Shoes.

[Chris_Hickman]

My suggestion would be to use variations of the term running shoes. Chances are the term 'running shoes' is being used throughout the site and doesn't need to be stuffed into a product page. Search engines will draw connections through other keywords through the site and within the page. By using variations of the term you open the possibilities of additional terms to rank for.

This also applies to content on the pages, use variations of the terms rather than using the same phrase over and over.