Why do I get different results with On-Page Grader and Page Optimization tool? What is the difference between these two tools?
-
I use the Page Optimization tool to evaluate and make updates to a page until I get a grade of "A." But when I add the page and the keyword to the Page Optimization section of my campaign, it scores a 76% or 85% (which looks like a C or B to me). What would account for the difference in the evaluation results?
Thanks for your help!
-
Hi Brandon! Sorry about any confusion around this.
The reason you're seeing different scoring metrics is that we recently updated the Page Optimization section within your campaign. We realized the A-F grading system, while understandable in certain countries, is not used world-wide. It was causing confusion so we changed it to a 1-100 scoring system. We also adjusted some of the weighting of the optimization factors and added new explanations for the on-page issues. The Page Grader tool has not yet seen some of these updates, so you'll still see the old scoring system there, and because of the differences in weighting for the factors you might see slightly different scores. We plan to get the Page Grader up to par in the future!
I hope that clarifies things!
-
Well ... are you checking based on the same keyword? That's the first question. They both use 27 data points and I do think there's quite a lot of overlap, if not 100% ... so they should be fairly similar in terms of what's missing/what you should fix.
I just don't think they're graded the same way with the weights. As an example:
If I check my site http://mattantonino.com/ in the Page Optimization tab for my name, I see a score of 79 because I have addressed 22/27 factors.
Using the on-page grader I have also addressed 22/27 factors but ... I get an "F" for optimizing this keyphrase.
But the grader rates the importance of each factor - Critical! My title doesn't include my name. And two of the factors are "high importance." The grader says that as well - "We weight the items graded by their importance level, which we determine by our industry experience and correlation research."
I think the Page Optimization is not weighted the same way - it's more of "how many boxes did you check."
As long as your SEO is done fairly well, the on-page grader AND the Page Optimization should only be used as a guide. I used the above example to illustrate the point as I'm currently ranking #2 behind my well-optimized LinkedIn profile for my name. Yes, if I put my name in the title I would shoot to #1. But #2 and the page got an F on the grader.
I chose the #1 ranking site for "SEO" here locally and it receives a "B" grade with the keyword used 193 times. The sites ranked #2 & 3 get an A and the one ranked 90th gets an A as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search volume discrepancies between keyword tools
I'm feeling like I'm basing all my research time on tools that I cannot necessarily trust. Between Google keyword planner, Keywords everywhere chrome extension, and Moz keyword explorer, I'm getting wildly different results on 2 simple keywords related to colleges with baking & pastry arts degrees. "baking college", "baking colleges" So Keyword planner won't give me any search volume for those 2 words, I don't even see them in the results. Instead, it decides I really meant "baker college" which has 33,100 global searches. I tried telling it use only closely related terms, but it keeps giving me "baker college" and refuses to show me the terms I asked for. Stubbornly useless. Keywords everywhere says both of these keywords bring in 33,100 searches. It does not tell me those searches were for "baker college." Totally misleading. Moz keyword explorer says baking college as 0-10 volume, baking colleges has 101-200 volume. So at least it's not trying to give me "baker college" numbers. Perhaps I can trust this, but it's not convenient to upload hundreds of various keywords at a time to pull the volume numbers like I do with the other tools. With Keyword planner making assumptions and grouping unrelated terms together, and Keywords everywhere using those numbers without pointing out the assumptions, I feel like I can't trust anything without taking time to dig into the discrepancies, which is impossible with hundreds of keywords. Do you know of any good search volume tools that don't force or hide assumptions? Thanks.
Moz Bar | | JannetteP1 -
What do you do when there is significant movement when checking a Ranking & Algorithm tracking tool?
I've checked various Ranking & Algorithm tracking tools (SEMrush, Mozcast etc.) and since 12th Jan 18 there has been a lot of 'turbulence' in terms predicted Google algorithm changes. This has been 'high' for the past 2 weeks. Question is, would you 'hang tight and ride the wave' or 'act fast'? Our actual rankings haven't really been affected positively or negatively - so I'm thinking I should just ride the wave to see what happens but keep a close eye on the rankings?
Moz Bar | | Jack_Jahan1 -
Should I be concerned our FWE Mentions report shows tons of non-relevant results?
Our brand name also happens to be a common German word and when I ran FWE for the first time this week, I was surprised to see hundreds of returns for the German word rather than our brand name. Does this affect our SEO in anyway and if so, what can we do to mitigate this? Appreciate any insights! Thanks in advance.
Moz Bar | | karrabarron0 -
Learn how to examine and analyze links using MozBar: Get your Daily Fix!
Hello again! We have another tutorial for The Moz Daily SEO Fix video series--tips and tricks with Moz tools in two minutes or less. In today's Daily SEO Fix, Abe shows you how to use MozBar to examine and analyze SERPs and access keyword difficulty scores for a given page--in a single click. Watch The Moz Daily Fix: New MozBar Features to Help You Examine and Analyze SERPs to learn how. And, if you don't have MozBar, you can download it for free here: http://mz.cm/1Be9wjj To view more videos like this, be sure to check out The Moz Daily SEO Fix playlist on YouTube.
Moz Bar | | kellyjcoop3 -
Is it normal for my homepage's page authority to be higher than my domain authority?
Hi everyone, I've just been checking my MOZ authority scores, and the page authority of my home page, www.concerthotels.com is 53 (mozRank of 6.16) which seems pretty good to me. However, the domain authority is only showing as 45. Is this typical? There is such a big difference between these two scores - what does that suggest? Is there anything obvious that I can do to bring the domain authority up to the level of authority that the homepage commands? Similarly, the UK version of my site has a homepage authority of 41, but the domain authority is only 30. Looking at numerous other websites, quite often the homepage and domain authority scores are very similar, or the domain authority is slightly higher, so it does look as if this is unusual. Any comments would be greatly appreciated, Many thanks Mike
Moz Bar | | mjk260 -
How to get Universal Results to Show in Reports?
This has been a source of frustration for me for a long time. I have asked many times and never found anything in the support documentation on how to add this. Is it something that is simply not offered? If so is it not outrageous to others that this simple feature is not present? What I want: I would like to be able to include Universal Results icons in my rank reports. Why? Well as is the case much of the time my clients Google profile is included in the maps results (thanks to our optimization services) but they are not on the first page. The client can't see the results of this type of SEO. It shows up when logged in but not in the exported reports. How easy would it be to include these? It seems like a no-brainer. If anyone knows where to add them or why they don't automatically include them please let me know. If this feature is not offered I call upon my fellow SEO's to demand this feature. If anyone knows of a way to contact the developers to recommend adding this feature I would also appreciate that information. Thank you Universal Result: Local
Moz Bar | | TotalMarketExposure
You're in it!
Position: before 1st natural result
Contains: 7 results0 -
Why do the crawl diagnostics indicate duplicate page content among blog postings hosted by WordPress?
Does anyone know why the crawl diagnostics indicate duplicate page content regarding the blog we are hosting on WordPress? And does anyone know how to fix this issue? The content is not, or does not appear to be duplicate.
Moz Bar | | AndreaKayal0 -
Bulk Add or Bulk Follow Tools for Twitter?
I used FollowerWonk to find 400 people who I want to follow. Any tools for bulk add or bulk follow?
Moz Bar | | Andreas_Ramos0