undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Content Development
  4. How much should I pay for one hour of content creation work?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How much should I pay for one hour of content creation work?

Content Development
5
8
4.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • LittleDog
    LittleDog last edited by Mar 19, 2016, 7:36 PM

    Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.

    1 Reply Last reply Reply Quote 1
    • LittleDog
      LittleDog @BrianJGomez last edited by Mar 12, 2019, 3:29 PM Mar 12, 2019, 3:29 PM

      I really liked your answer this was super helpful. Thank you.

      1 Reply Last reply Reply Quote 0
      • LittleDog
        LittleDog last edited by Mar 28, 2016, 4:10 PM Mar 28, 2016, 4:10 PM

        Thank you everyone for all the info. I deff gained a lot of insight.

        1 Reply Last reply Reply Quote 1
        • LittleDog
          LittleDog @SusannahK.Noel last edited by Mar 28, 2016, 4:10 PM Mar 28, 2016, 4:10 PM

          Thank you for all the info and tips. 🙂

          1 Reply Last reply Reply Quote 0
          • SusannahK.Noel
            SusannahK.Noel last edited by Mar 21, 2016, 1:06 PM Mar 21, 2016, 1:06 PM

            I'm a content creator/copywriter. When people ask me about writing some pages for their site, I quote anywhere from $50 to $75 per hour, or I give a flat fee that's based on that rate. A blog post might be $150 to $200, and a "money" page might be $250. I've been doing this for about six years.

            I know some copywriters go up to $100/hour, which I would do if the piece involved reporting and/or a lot of research. But for a blog post or a smallish site, I wouldn't charge that much.

            I hope this helps!

            Susannah

            LittleDog 1 Reply Last reply Mar 28, 2016, 4:10 PM Reply Quote 2
            • BrianJGomez
              BrianJGomez last edited by Mar 28, 2016, 4:09 PM Mar 21, 2016, 3:54 AM

              Yep, I agree with both of these posts. I looked at the site on your profile and if that's the site you are thinking about hiring a writer for, I really don't see the need to pay that much for something like that unless you KNEW for a fact that it was going to be UBER compelling. In my experience, compelling content for local businesses is usually written by someone who is a) an expert in that industry and b) has an extremely unique voice. So unless this individual checks both of these boxes, I wouldn't pay anywhere near that personally.

              LittleDog 1 Reply Last reply Mar 12, 2019, 3:29 PM Reply Quote 2
              • amirfariabr
                amirfariabr last edited by Mar 28, 2016, 4:09 PM Mar 20, 2016, 5:29 PM

                I agree with Egol. If you are worth of being paid USD 180 per hour, then you don't need to sell your work, you can make money out of it easily.

                In my past experience, I've seen people writing for USD 10 per hour, the quality is OK but you need to improve the text before posting. Anyway, as a content creator myself, this week I decided not to pay anymore for any content. Creating value is more important than quantity, even for SEO, as I have been noticing.

                1 Reply Last reply Reply Quote 2
                • EGOL
                  EGOL last edited by Mar 28, 2016, 4:08 PM Mar 20, 2016, 12:39 AM

                  Take a look at the person's previous work.   Does it get published, mentioned or linked to on extremely high quality websites - websites that everyone has heard of?  Is it interesting, helpful, hilarious, provocative?   Does it get shared?  Does it rank?  Is this person visible, known and respected throughout your industry?   Does their writing generate a lot of immediate attention and traffic when it is published on their own website?  How much would it be worth to you to have an article from this person on your website?

                  If their work  is published on your website do you think your visitors will respond well to it and spontaneously share it with their tribes?  If the answer to the above is "yes" then this person might not realize the value of their work and be crazy for selling it for $180 per hour.

                  My personal opinion is that many of the best authors don't sell their work.  They publish much of it on their own website and give the rest away without charge to websites that are valuable for "getting their message out" or helping other people.  Much of the quality content published on the moz blog fits this pattern.

                  (Personal opinion, I would not give a great author a wordcount.  I would want then to write what is needed to do a great job.)

                  1 Reply Last reply Reply Quote 3
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Bc.agency

                    Reusing content on different ccTLDs

                    We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc. Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country. We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically. We are concerned that this will cause duplicate content issues. I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each? Thanks Julian

                    Content Development | Aug 10, 2020, 4:53 PM | Bc.agency
                    0
                  • wlvafk

                    Star snippet not work

                    Hi I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://www.mashhoor.ir when I googled my keyword "ثبت شرکت" or "ثبت برند" my competitor show with star snippet in SERP but my site doesn't show.

                    Content Development | Jan 1, 2024, 11:04 AM | wlvafk
                    0
                  • ReunionMarketing

                    Does a "Read More" button to open up the full content affect SEO?

                    As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?

                    Content Development | May 23, 2017, 6:25 PM | ReunionMarketing
                    0
                  • VisualService

                    Duplicate content between my web and Youtube

                    I have a web with 90 vídeos hosted in my Youtube channel and each video have an description in single url, but Youtube videos have no description. If I copy description from my web and paste to Youtube description, this is duplicate content for Google ?

                    Content Development | Feb 18, 2015, 10:20 AM | VisualService
                    1
                  • CommercePundit

                    Can We Publish Duplicate Content on Multi Regional Website / Blogs?

                    Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.

                    Content Development | Jun 13, 2016, 9:32 AM | CommercePundit
                    0
                  • embracedarrenhughes

                    Duplicate Content

                    I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in. For example: Service 1, location 1 Service 1, location 2 Service 2, location 1 Service 2, location 2 He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content. Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make. Any thoughts or advice would be greatly appreciated.

                    Content Development | Aug 24, 2013, 5:14 PM | embracedarrenhughes
                    1
                  • FOTF_DigitalMarketing

                    Duplicate Content behind a Paywall

                    We have a website that is publicly visible. This website has content. We'd like to take that same content, put it on another website, behind a paywall. Since Google will not be able to crawl those pages behind the paywall is there any risk to ua doing this? Thanks! Mike

                    Content Development | Aug 13, 2013, 4:46 AM | FOTF_DigitalMarketing
                    0
                  • eworld

                    How many pages is too many to add to a site at one time?

                    I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen

                    Content Development | Mar 28, 2012, 1:00 PM | eworld
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.