Adwords Bidding
-
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword.
Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric.
Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
-
Absolutely agree with Alick3000 on it depends what your profit margins are per product, by knowing what you have available post sale, tax etc have been accounted for then this is likely your maximum cost per aquisition which can be used to determine you bidding activity. If you do not already have in place, make sure you have conversion tracking in place so you can see how many click lead to a sale/lead.
Why not also do some of the Google Adwords trainng over at Google partners to give you a better understanding of bid strategies.
-
Hi Gavo,
First things first: there's no one recommended bid amount that works best for everyone. The right bid for you will depend on the cost of your keywords, the type of campaign that you're running and your profits.
If you’re unsure what bid to start with, try setting a max. CPC bid of £1/$1.
For more info please check this @ https://support.google.com/adwords/answer/2471184?hl=en-GB
*In order to get more impression your ads must appear on first page
Hope this helps.
Thanks
-
Wordstream is expensive but it is a great tool.
I find it is best to monitor the site hour by hour for a week or two - make bid adjustments, copy amendments and watch what happens, including real time behaviour on analytics. You need to get a feel for customer behavior. Going to a tool after you understand the nuances of the customer is my suggestion. Going to a tool without understanding customer behaviour can be problematic long term.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
Session and conversion data missing from AdWords campaigns in Analytics
Hi all, For a client of ours, we're not seeing session & conversion data for AdWords campaigns in Analytics. We are seeing click & cost data. Adwords and Analytics are linked and autotagging is enabled. The site where we're experiencing this problem is www.maxifleur-plantes-artificielles.fr. It's a Magento-based store with the Web Cooking Universal Analytics extension installed. The bulk of AdWords traffic is landing on the page www.maxifleur-plantes-artificielles.fr/plantes-artificielles, which has no active redirects that could remove the ?gclid parameter for as far as I can tell. Yet, click IDs that I manually tested won't show up in the reports either. Mid April, all traffic aside from direct traffic just disappeared from the reports. Google's Tag Assistant gives a lot of errors, but in the source code the snippet looks just fine and we don't have problems with other web shops that use the aforementioned extension. Suggestions as to what could be the problem are most welcome. Thanks! Bas
Paid Search Marketing | | Evoworks0 -
Adwords Customizers - Possible to show different prices by country of visitor in adwords using adwords customizers?
Is it possible to show different prices by country of visitor in adwords using adwords customizers? I would like to avoid having to setup campaigns for each country, in order to show country specific prices in adwords. thanks
Paid Search Marketing | | lcourse0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
How to Preserve Capitalization of Specific Letters in AdWords?
I've used dynamic keyword insertion variations in Google Adwords, but here's one that's a bit tricky and I'm starting to think the only way to do it is to create a unique campaign group for this keyword without DKI to pull it off. Trying to dynamically insert the keyword actiNOS, but see no way to over-ride DKI in the campaign for this term. Any ideas or suggestions, or do I need to create a separate adgroup without DKI for this term?
Paid Search Marketing | | Prospector-Plastics0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Adwords Quality Score Help
Hi, I have (well I though I did have) a well optimised landing page for Google Adwords for the keyword Sonos Play 3, but yet my quality score is 3/10 - 4/10. It has been like this for a while now. You can see the landing page here If you would like to see the Add Content let me know. (attached as an image) I appreciate any and all help I receive. Thank You Rick hdxKq.jpg
Paid Search Marketing | | Lantec0