New Website & DA Score
-
We are preparing to build a new website for a branch of our company. According to Neil Patel (whom I highly respect) our DA should come in around 30 (categorizing us as a startup, see chart below).
So I ask: Why do our current sites DA Score below 30? (20 & 29 respectively)
Our sites were redesigned in 2013 and are responsive, pass the Google Mobile Friendly test and I've improved load speed by over 25% by compressing images.
I have used Moz as guidance for 10 months on both 7 + yo sites, HP.com is 14 yo, our pages score in the high 90's and I have disavowed bad backlinks for 6 months (now only every other month). I thought we would be in or close to the 50 range by 2017 after a solid year of improvements, but I don't see that happening. Our scores go up a point or two, then back down, we have floundered 2 points either way for 10 months.
Most important question: What do I do now to raise our DA?
Lastly, my plan is to take all the lessons learned from the past years and apply it to the new site, measure the success and then redesign the other two sites in accordance to the new model. But that may be a year away.
KJr
www.heritageprintingcharlotte.com
| DA | Rating |
| 1-10 | Poor – Your site is young and weak. You have a lot of growing to do. |
| 11-20 | Decent. Your site isn’t stellar, but you’re doing better. It would be good to grow. |
| 21-30 | Fair. Your site shows signs of SEO, but there are many things you can and should do to improve. |
| 31-40 | Competitive. A lot of startups find themselves in this DA range. It’s not bad, and you’re beginning to get close to the sweet spot. |
| 41-50 | Good. Now, you’re getting somewhere. This is a nice place to be, and many good e-commerce sites find themselves squarely in this category. |
| 51-60 | Strong. As you swing out of the lower half of the scale, you’re beginning to get much healthier. This is a good place to be. |
| 61-70 | Excellent. A DA at this level represents a great site with a lot of recognition, a lot of link backs, and a considerable authority in its niche. Many .edus are in this space. |
| 71-80 | Outstanding. You’re dominating in the SERPs and owning your niche. Quick Sprout is a 73. |
| 81-90 | Very outstanding. You’re in the upper echelons of authority. You can consider yourself to have arrived. |
| 91-100 | Rare. These sites are household names — Wikipedia, Facebook, New York Times, etc. Your site will probably never attain this level. Only a miniscule fraction of a percentage of sites on the Internet ever get this high. |https://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/
-
Hi Kevin! I just want to confirm that DA is a link metric—it's almost entirely based on your backlink profile. The best way to bring it up is to build high-quality links.
-
While DA is important, I've seen more a correlation with DA and backlinks than I have DA and SEO. I have a site that I've increased the overall SEO by leaps and bounds, removing about 1,000 pages of junk products and useless content pages that could easily been merged into epic category content pages.
I mean I overhauled this site to the T. What did I see in the process? A loss in DA by about 15 points, in the end the culprit? Backlinks, in that time we had the EPA.gov remove a backlink while they redesigned the page themselves, as well lost a few other backlinks from directories that bit the dust and articles that either were removed or some other issue that resulted in backlink loss. Mind you, the SEO and even organic traffic increased in this time period alongside conversation rates.
I think DA might be going the same way pagerank went, since in SEO, there isn't one or even 2 issues that spell success, it's over 9,000.
I also feel, rankbrain will continue to make fools out of us all in the coming years, as it learns and enacts new practices through better optimization and user query intake.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fluctuation in MOZ DA
HI, i want to know how MOZ DA increase or decrease. My Website: https://yesornogenerator.com/ has 8 DA according to MOZ but sometimes it goes back to 5 and then increase to 8. There is no change on backlinks so how this happens.
Moz Pro | | TOFHA0545150 -
My Question How to check why our DA is gradually dropping
Hi everyone, Moz Community, I asking a question here so kind of excited to be part of the community. I hired an SEO firm about three months ago. They have arranged high ranking DA guest posts for my website Bagcottage as well as many other small low DA links. None of these links have any kind of a spam score. However, for the past two months, they have been helping, our website's DA has actually dropped by one point each month. Is this cause for concern? Any thoughts on how I can trace the drop? On a side-note, out of the 700+ keywords that didn't were ranking in the top 50, about 200 of them now are gone compared to last month. I don't know if this is related or not, but something looks awry. By Fazle Wadood Safi fazlewadood1987@gmail.com https://bagcottage.com
Moz Pro | | saficottage0 -
Looking for an SEO & MOZ Pro to add to my team!
Hi community, I'm a long-time MOZer and SEO director for a San Francisco-based digital marketing company providing complete end-to-end online growth solutions...and I'M HIRING! If you've got at least 3 years SEO experience and know MOZ inside and out, please reach out to me.
Moz Pro | | upgrowsf0 -
Tools necessary for a Technical Audit of website with penalties and need remediation?
Tools necessary for a Technical Audit of website with penalties and needs remediation? I am being tested for a job interview to prove and/or disprove a website has issues. I am familiar with Moz tools but I'm not sure of the procedure for this request? I am not finding anything online. The client will be giving a website and I will be doing this audit. What tools would you use? What exactly should I be looking for? What are some obvious fixes? WHERE CAN I LEARN MORE?
Moz Pro | | Joseph.Lusso0 -
Is it possible that website DA can be increased by 10+ in one month?
Is it possible that website DA can be increased by 10+ in one month? I checked for indeed.ae. it was 37 and in next update it was increased by 10. Current indeed.ae DA is 47 (checked on MOZ toolbar)
Moz Pro | | vivekrathore0 -
Moz & Xenu Link Sleuth unable to crawl a website (403 error)
It could be that I am missing something really obvious however we are getting the following error when we try to use the Moz tool on a client website. (I have read through a few posts on 403 errors but none that appear to be the same problem as this) Moz Result Title 403 : Error Meta Description 403 Forbidden Meta Robots_Not present/empty_ Meta Refresh_Not present/empty_ Xenu Link Sleuth Result Broken links, ordered by link: error code: 403 (forbidden request), linked from page(s): Thanks in advance!
Moz Pro | | ZaddleMarketing0 -
Moz Website Grader Export Omits Check Graphics
So, I love the Grader, but when I export to PDF the pretty little graphics go away. Is this correctable?
Moz Pro | | ClickMonsterIM0 -
Yahoo Site Explorer died. Does DA and PA Seomoz parameters have all it takes to replace YSE?
We're trying to simplify our link analysis job when acquiring a new external link. We're wondering to know if Domain Authority Seomoz parameter is all what we need to take a decision. Does DA Seomoz parameter takes into consideration 'domain age', 'alexa ranking', 'dmoz links', indexed pages on google', and 'inbound links vs outbound links'?
Moz Pro | | seoneogames1