Alternative tools for Keyword Traffic
-
Hi There,
Wondering if anyone has any other tools they would recommend using for finding out keyword traffic on websites. Currently (and I'm sure like most), my website is connected to Google Analytics and Google Search Console. My biggest frustration becomes the "(not set)" variable that appears when I go to review the keywords section. It's always such a large number and I have no way of finding out what people might be typing in and coming across my website. Of course, I understand the privacy factor as to why Google must do this but it's certainly difficult to analyze what's working and what's not.
Any tips, tricks or suggestions are greatly appreciated!
Thanks,
Lindsay
-
The Moz keyword explorer tool is a great new way to determine which keywords to use. It:
- Shows how often keywords are searched
- Displays how difficult it is to rank on Google for these keywords
- Provides the opportunity that your link will actually be clicked on
- Offers to human element (aka what we know that the data doesn't know)
- Considers all of the aforementioned in a metric called "potential"
You can type in a keyword and then a list of keywords (long tailed and short) will show up in a list. Often times, commonly searched questions will show up in this list, which can inspire blog topics.
That way, you can research keywords and topics at the same time.
-
If you set up a Google Adwords account, you can access a magical report called the "Paid & Organic Keywords" report.
Tl;DR Exporting Search Queries from Google Search Console limits you to 2,000. The Paid & Organic Search Report from Adwords gives you every single organic keyword that produced a visitor to your site. Yes, every single stinking one. Yay.
Don't worry, you don't actually have to spend money on campaigns to access this report. Simply set up a campaign, set your bid to $0.01 and pause the campaign.
THEN - you must connect your Google Search Console account to your Adwords account. This is a simple setting that can be enabled in the Admin area.
Downside - Data doesn't start being collected until the two tools are connected. You can't get historical data.
Instructions for setting up the Paid & Organic Search Report can be found here.
Google says (emphasis added by me): "Organic results are not constrained by your AdWords campaigns’ ad targeting settings. In other words, your ads are limited by the languages and locations you target in your AdWords account, but your organic search listings are not. That means it’s possible to have more organic impressions than paid impressions even if your campaigns have 100% impression share. For example, if your ad campaign for a given keyword is targeted just to the United States, an organic impression occurring in Canada would still show up in your paid & organic report for that keyword even though you don't advertise there."
Here are some helpful screenshots:
1. Where to go to set this up
2. What you see once successfully connected
3. How to navigate to the Paid & Organic report.
There you have it. Access to all of the keywords that have sent traffic to your site. The report is updated once a day. Date ranges are available back to the day you first connected your accounts.
Hope that helps! Hit me up if you have questions.
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same spam traffic coming from two different sources
This week we did two big email sends from completely separate sources and separate lists. However, in GA I see spam traffic coming from the same city and the same service provider when I look at the report for each source. Screenshots attached. I'm hoping someone can help me understand what I'm looking at and what I should do in the future to prevent. Thanks! g9NTZ5z X5WhYnf
Reporting & Analytics | | eGInnovations0 -
PDF web traffic hitting our site
Hi there, Over the last few months our traffic has spiked due to irrelevant pdf documents sending us crap traffic, our bounce rate is sky high as well as other metrics. I don't want to just filter out this traffic in GA rather try and stop our site from being attacked. Any advice on a way forward would be great. Thanks
Reporting & Analytics | | ICMPmarketing0 -
Pairing webmaster tools with analytics - user access
If you pair webmaster tools with an analytics account does this auto allow access for any of the authorised analytics users or do they have to be granted access individually from within GWT ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
Is Webmaster Tools Useless as a broken Link Detector?
Buongiorno from yes we still have free parking Wetherby UK!
Reporting & Analytics | | Nightwing
Ok when it comes to detecting broken links I'm getting really frustrated with webmaster tools. Now I'm probably going to end up with egg on my face with this one but here is an example of webmaster tools reporting a broken link which i cant find. http://i216.photobucket.com/albums/cc53/zymurgy_bucket/phantom-broken-links_zpsb74e1246.jpg Having trawled through the code i just cant see the knackered link? Is it a phantom report or is something usefull being detected here? Grazie tanto,
David1 -
Getting Traffic for an Unranked Phrase
Over the last month, 40% of a client's search traffic as resulted from a phrase that they are not even ranking for in the top 100; nor are they popping up on PPC ads for it. How is this happening? I feel like I am missing something very obvious.
Reporting & Analytics | | ScriptiLabs0 -
How Google handles keywords and punctuation?
How does Google handle punctuation of keywords within its search? If I have three keywords together, but on the site there is a question mark between them, does Google ignore the question mark? Or should I think of a new way of writing the content so Google likes it more? And would this apply with articles (a, the, etc) and prepositions such as (in, of, etc.)? Thanks a lot.
Reporting & Analytics | | Rocket.Fuel1 -
Can you filter referring keywords in Google Analytics by language?
Hi All! So yes, I know that you can see/filter the language that the computer or browser was set to (en-us, ru, fr, etc.), but if you look at the keywords used by visitors falling under "fr", some are in English. Is there any way to get, say, just the keywords in Russian - regardless of what the visitor's browser language was set to? Thanks! Aviva
Reporting & Analytics | | debi_zyx0 -
How do I track comparison shopping engine traffic with keywords?
I want to track comparison shopping engine traffic with keywords in Google Analytics. So, How can I get it done? I am using Google Analytics URL Builder to track traffic which are associated to comparison shopping engine. My product page URL load with following format when some one click on comparison shopping engine. Please, see format of product page URL Now, I have problem with tracking as follow. Please, see this Google Analytics traffic sources screen shot to know more. Comparison shopping engine traffic is going to track with other section and not indicate keyword. I want to track keyword which help me to understand more about my product feed performance. It will help me for better understanding regarding keywords which was searched by my customers to land on my website.
Reporting & Analytics | | CommercePundit0