Splitting a site into 2 international sites
-
Hi all,
I have a client that currently has a .com domain that ranks in both the US and the UK for various search terms. They have identified a need to provide different information for UK and US visitors which will require 2 versions of all pages. If we set up a .co.uk domain and keep the .com obviously that will be a brand new UK site which will have zero rankings.
Any suggestions as to the best way to introduce this second version of the content without losing UK rankings?
Thanks
-
Thanks - that helps.
-
Hi Dan,
Is there a reason you want to go for a .co.uk? Why not just add the UK content into a /uk/ version of the site and set HREFLANG to handle the different international pages? That way you don't lose any rankings and all you are doing is moving content around on a current domain.
No need to take it to another site.
Here is some good reading that will help you setup the site and make sure you don't miss anything:
- https://moz.com/blog/the-international-seo-checklist
- https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation
- https://support.google.com/webmasters/answer/189077?hl=en
The fact that is is on the same domain doesn't matter because HREFLANG will tell Google which content is for which country.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO
Okay, so I have read through the following link in respect to International SEO (https://moz.com/learn/seo/international-seo), and I believe that the way forward it a ccTLD. My thought was to have .com, .co.uk and .eu. Currently my site is .com, but receives most of its traffic from UK sources. I'm concerned that when I switch over to ccTLDs, the .co.uk in particular, that my UK traffic could dry up. Switching from .com to .co.uk and then using the .com to target the US market makes sense, but I would like to know others opinions on the potential dangers of doing this. Also, are ccTLDs kept on the same hosting or would they require individual hosting? The link doesn't cover this question.
International SEO | | moon-boots1 -
International SEO - Targeting US and UK markets
Hi folks, i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy). The site has been set up as gTLDs: www.example.com They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version). If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC? They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are: Add new property - www.example.com/uk and and set up geo targeting for UK Existing property - www.example.com/ set up geo targeting for US In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)? Few considerations: Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)? Thank you all in advance for looking into this David
International SEO | | Davide19840 -
Duplicate product description ranking problems (off-site duplicate content)
We do business in niche category and not in English language market. We have 2-3 main competitors who use same product information as us. They all do have same duplicate products descriptions as we. We with one competitors have domains with highest authority in this market. They maybe have 10-20% better link profile (when counting linking domains and total links). Problem is that they rank much better with product names then we do (same duplicate product descriptions as we have and almost same level internal optimisation) and they haven't done any extra link building for products. Manufacturers website aren't problem, because these doesn't rank well with product name keywords. Most of our new and some old product go to the Supplemental Results and are shown in "In order to show you the most relevant results, we have omitted some entries very similar to the ... already displayed. If you like, you can repeat the search with the omitted results included.". Unique text for products isn't a option. When we have writen unique content for product, then these seem to rank way better. So our questions is what can we do externaly to help our duplicate description product rank better compared to our main competitor withour writing unique text? How important is indexation time? Will it give big advantage to get indexed first? We have thought of using more RSS/bing services to get faster indexation (both site will get products information almost at same time). It seems our competitor get quicker in index then we do. Also are farmpages helpful for getting some quick low value links for new products. We have planed to make 2-3 domains that would have few links pointint to these new products to get little advantage right after products are launched and doesn't have extranl links. Sitemap works and our new product are shown on front pages (products that still mostly doesn't rank well and go to Supplemental Results). Some new product have #1 or top3 raking, but these are only maybe 1/3 that should have top3 rankings. Also we have noticed problem that when we index products quickly (for example Fetch as Google) then these will get good top3 results and then some will get out of rankings (to Supplemental Results).
International SEO | | raido0 -
Wordpress SEO/ Ecommerce , Site with Multiple Domains ( International ) & Canonical URLs
Hi I have an ecommerce site with an integrated wordpress instance. I want to have one wordpress site that outputs to 2 domains exactly the same content , but one will have canonical URL . NZ & Australia Sites. So: Would I use the rel="Alternate" hreflang="en-nz" . I want the same content to rank well for each country and not be penalised for duplicate content. Ideas?
International SEO | | s_EOgi_Bear0 -
Auto-Redirecting Homepage on Multilingual Site
The website has an auto-redirecting homepage on a multilingual site. Here is some background: User visits the site for first time > sent to javascript age verification page with country of origin selector. If selects "France" then served French page (.com/fr-fr/). If selects any other country, then served English page (.com/en-int/). A cookie is set, and next time the user visits the site, they are automatically served the appropriate language URL. 1st Question: .com/ essentially does not exist. It is being redirected to .com/en-int/ as this is the default page. Should this be a 301 redirect since I want this to serve as the new homepage? 2nd Question:. In the multilingual sitemap, should I still set .com/ as the hreflang="x-default" even though the user is automatically redirected to a language directory? According to Google, as just released here: http://googlewebmastercentral.blogspot.com/2014/05/creating-right-homepage-for-your.html "automatically serve the appropriate HTML content to your users depending on their location and language settings. You will either do that by using server-side 302 redirects or by dynamically serving the right HTML content. Remember to use x-default rel-alternate-hreflang annotation on the homepage / generic page even if the latter is a redirect page that is not accessible directly for users." So, this is where I am not clear. If use a 302 redirect of .com/ to either .com/en-int/ or .com/fr-fr/, won't I then lose the inbound link value and DA/PA of .com/ if I just use a 302? Note: there is no .com/ at this moment. Any advice is appreciated. Thanks,Alex
International SEO | | Alex.Weintraub0 -
Local Strategies For International Business
A client of mine is in a field that Google (correctly) recognizes as international, and does get traffic and leads for this but they are bound by sales covenants to sell only in regional geographic territories in their country, Other than PPC is there a strategy I can use to increase regional traffic? As mentioned, Google does not recognize this business as local.
International SEO | | waynekolenchuk0 -
Google UK picking up USA Site
I have a site with two subfolders one is .../uk and one is .../us Part of the content on the two sites is the same and part is unique. The US site's language is set to en and the UK site's language is set to en_gb. I have setup geo-targeting in webmaster tools. The problem is that the home page is a GEO-IP redirect and it seems to be picking up information from the US site even on google uk. I'm not concerned too much about getting the uk site crawled as we submit a sitemap for that anyway. But my concern is that if I setup the geo-ip redirect as a 301 will my UK site loose all of it's ranking? Also am I likely to be penalised for duplicate content?
International SEO | | matthewdolman0 -
Google Webmaster Tools - International SEO Geo-Targeting site with Worldwide rankings
I have a client who already has rankings in the US & internationally. The site is broken down like this: url.com (main site with USA & International Rankings) url.com/de url.com/de-english url.com/ng url.com/au url.com/ch url.com/ch-french url.com/etc Each folder has it's own sitmap & relative content for it's respective country. I am reading in google webmaster tools > site config > settings, the option under 'Learn More': "If you don't want your site associated with any location, select Unlisted." If I want to keep my client's international rankings the way it currently is on url.com, do NOT geo target to United States? So I select unlisted, right? Would I use geo targeting on the url.com/de, url.com/de-english, url.com/ng, url.com/au and so on?
International SEO | | Francisco_Meza0