High total links, but very few root domains?
-
Hi Moz community!I've just joined and am getting to grips with SEO basics. Right now, I'm looking at the Competitive Link Metrics in Moz Pro, and I'm curious about the following-
Of the three competitors that we're following, I'm trying to figure out some differences between two of them - we'll call them A and B. 'A' has 3.6k external followed and total links, with 5 total linking root domains. 'B' (a more prestigious and established company with a much higher DA) has 2.2k total external links, with 180 root domains.
So my question is, how can A have nearly 1,000 more links, but only from 5 domains? Any feedback much appreciated! Thanks!
-
One of the typical ways a site ends up with a huge number of links, but from a small number of domains, is if they end up with a link in a footer or sidebar - something that appears sitewide/on every page. Or from social media sites. In these cases, the huge number of links probably aren't adding a lot of ranking influence.
That's not to say multiple links from one domain don't have value though. There are plenty of situations where an influential site could be linking to you in different contexts. These, I definitely believe, still pas ranking authority. And remember, the only purpose of links isn't ranking. If they're good links, they'll also be sending actual traffic and eyeballs!
Hope that helps?
Paul
-
I always like pointing out the linking C blocks when comparing the competition. If you're not familiar with linking C blocks, these are essentially IPs from servers of domains that are pointing to your site. You may have 10k backlinks, but they are coming from 2 C blocks. Ideally you would want to have a large variation of links, coming from an assortment of C blocks. In a nutshell you want to have links coming from all over, but make sure they are diverse, relevant, and high quality. It does take time.
Hope this helps.
Chris
-
Fantastic, thanks Bernadette!
-
Welcome to the Moz community, theguildedteapot! Happy that you're here.
When it comes to links, you should look at the number of root domains, and not links from each domain. For example, we typically really only "count" one or two links from each domain. Even though you have 1,000 links from one site, you really need to look at it as if it's one link.
Personally, I'd rather have 10 links from 10 domains than 100 links from 3 domains.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Domain Overview - no NZ?
Why on Domain Overview are there only 4 countries to choose from? I am in NZ and need to check websites that operate businesses in NZ not Canada, US or Australia?
Getting Started | | KapitiGirl0 -
Using the free domain analysis tool - what would cause "Bummer no data found"
When I enter my domain in the free analysis tool, I get a "bummer, no data found". I am certain whatever is causing that to happen is causing other SEO problems https://academicanv.org
Getting Started | | verdet32323 -
Domain Authority hasn't recovered since August
I really need some major advice on this one. Back in September, I asked a question on here as follows: "A client wanted to change their domain name, which we have now done. The site content itself is exactly the same. We put 301 redirect links in so that Google searchers would redirect from the old site to the new one. However Moz then said that it couldn't crawl the old domain because of the redirects and advised creating a brand new campaign for the new domain. We have done this but now Moz says that the domain authority of the new site is 2 (it was 14 on the old domain)." My original question and the answers I got are here: https://moz.com/community/q/new-domain-wipes-out-domain-authority). Generally the responses I got were that we should give Moz time to crawl the new domain and process all the "new" pages. It is now February, ie 6 months after the domain rename, and on Moz the site still has a DA of 2. It seems like 6 months is enough time to wait. We checked all the recommended guides and believe we have done it all correctly. I really don't know what to do now. Can anyone help or have a quick look and work out why this is so bad? Specifics are:
Getting Started | | mfrgolfgti
old domain: https://ryemeadcleaning.co.uk
new domain: https://ryemeadgroup.co.uk0 -
Mozbot Can Not Crawl Entire Domain
I'm trying to crawl Redken.com in Moz Analytics and the Search Diagnostics is only crawling 4 pages. The domain uses a "select your country" the first time you visit, and it seems as though the bot is not getting beyond that (aka, not clicking on "USA") and is therefore not crawling the rest of the domain. There is no country specific URL other than redken.com. I've tried entering both "redken.com" and "www.redken.com" as the URL, but no luck. Any tips?
Getting Started | | LabeliumUSA0 -
Improve Page Authority or Domain Authority
I am very confused as to the practical implementation of these 2 terms PA and DA. I have a website and i want to rank a particular page. So to rank it at the top, should i have more backlinks of page** or **more backlinks of my Homepage. Does more back links of a particular page improves only PA or (PA & DA) both ?
Getting Started | | himanshu22630 -
Why can't I Ctrl + click on links on Moz any more?
I'm interested if it's just me that gets frustrated by this? I've just Ctrl + clicked a few links to open them in separate tabs and then realised that none of them had opened. I know it's been like this for a while. It's a usability issue as it goes against expected norms, and now I have to right-click and then click "Open in new tab" on each link, which is more time-consuming and frustrating. More and more websites seem to be losing their Ctrl + click on links ability (JavaScript often breaks it). I don't know if there's a Mac equivalent... Anyway, I hope that doesn't seem like I'm too angry. It just frustrates me a little and I hope it gets fixed. 🙂 Edit - I've just realised these are getting blocked by Chrome's pop-up blocker - but why? It's only an issue on a small number of websites.
Getting Started | | Alex-Harford1 -
Google Analytics Linking
Hi, When I created my campaign, I accidentally sync'd it to the wrong Google Analytics profile. I tried to disconnect and reconnect with the correct one, but now it displays the wrong profile's figures while still saying it's sync'd to the correct profile.How can I fix this? Any help is appreciated,
Getting Started | | Swope_Rodante
Dustin Swope0 -
Link Detox or I can use Open Site Explorer for tracking down bad links?
Here's the thing. I need to find bad external links pointing to my site. Is Link Detox the only option or I can actually use Open Site Explorer for that. If OSE is an option, please give me an idea how I need to go about it. Thanks.
Getting Started | | VinceWicks0