Company Rebranded - Domain/Page Authority Question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Same content on other domain owned by de company. Canonical is not working
Hi! I am analyzing a website right now. It's a school, let's name it NEWSCHOOL. This school is owned by other school, let's name it, BIGSCHOOL NEWSCHOOL is specialized in tourism degrees, and the BIGSCHOOL is a bigger and older one with a lot of different degrees. What happens is that NEWSCHOOL has a course, let's name it TOURISM DEGREE.
Intermediate & Advanced SEO | | teconsite
BIGSCHOOL has that course too, with the same content, trying to help to promote the content, because this school is older, well known and has a consolidated brand internationally. BIGSCHOOL, has placed a canonical tag, telling Google that content comes from NEWSCHOOL. What is happening is that the result of newschool is beeing omited by google. The first result is the BIGSCHOOL content, and then a lot of training portals, where the degree content is too to increase its visibility. So, I would like to know, how can we do to say google that the content that it should show is the one of NEWSCHOOL and not the one in BIGSCHOOL. It's pretty clear that Google knows that those portals are closed related, because it is omitting the NEWSCHOOL results. I know that we can send a link from the content area from one portal to the other in the content we want. But... would it solve the problem... and y we have to repeat that for each degree, woudn't it be a little dangerous? Would like to know your points of view! Thanks!0 -
CMS Pages - Multiple URLS (/)
Hi guys, this type of question has been asked a few times before but I couldn't find something that told me what i need so apologies if its a tad repetitive. I use Magento, and have several pages using its CMS. However, it produces 2 URLS for each page with a simple /. For example, website.com/hire
Intermediate & Advanced SEO | | ATP
website.com/hire/ I know google treats this as 2 separate pages, which would be the better solution. 1. Write a URL re-write for every CMS page
RewriteRule ^hire$ http://www.website.com/hire/ [R=301,L] (Is this right?) 2. Write a general rewrite rule to always add the /
No idea where to begin with this 3. Add a Canonical tag to the page which i think is possible in magento by adding this to the Custom Design Layout XML option in the page CMS. <action method="addLinkRel"></action> <rel>canonical</rel> <href>http://www.website.com/hire/</href> This would make the /hire/ page self-reference and the /hire page reference the /hire/ page I think. Which one of these solutions is the best and any pointers with the coding would be grand.0 -
301 or 404 Question for thin content Location Pages we want to remove
Hello All, I have a Hire Website with many categories and individual location pages for each of the 70 depots we operate. However, being dynamic pages, we have thousands of thin content pages. We have decided to only concentrate on our best performing locations and get rid of the rest as its physically impossible to write unique content for all our location pages for every categories. Therefore my question is. Would it cause me problems by having to many 301's for the location pages I am going to re-direct ( i was only going to send these back to the parent category page) or should I just 404 all those location pages and at some point in the future when we are in a position to concentrate on these locations then redo them with new content ? in terms of url numbers It would affect a few thousand 301's or 404's depending on people thoughts. Also , does anyone know what percentage of thin content on a site should be acceptable ?.. I know , none is best in an ideal world but it would be easier if there we could get away with a little percentage. We have been affected by Panda , so we are trying to tidy things up as best at possible, Any advice greatly appreciated? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Subdomain SEO question (php script on domain + wordpress on subdomain)
Hi Moz fellows, I am doing my first website which is entirely .php scripted. But I would like to have a wordpress blog to create content and blog posts, while the .php side of the website is more for sales pages and user generated listings.The only way to do this is to install wordpress on a subdomain "blog.website.com" QUESTION: If all my keywords targeted content is on the subdomain's Wordpress blog, but all my guest blogging efforts link to my main website, which one will rank? The subdomain or the domain? I need the domain to rank well as it is a Fiverr-like script, so if tons of people land on my "blog.website.com" subdomain, they will not convert into users... Let me know if you have experience with such a scenario, and thank you all in advance for your help! -Marc
Intermediate & Advanced SEO | | marcandre0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Subdomain and domain authority
I have Domain A (main content site, lots of content), with a domain authority of 91, and Domain B (blog of the first site, lots of content), with a domain authority of 82. I'm merging the blog into the main domain. Would it be best to keep it as a subdomain, or under a directory?
Intermediate & Advanced SEO | | smorrison0 -
Strategies to compete with a new domain/site
Hi all, What would be ( highlights ) your strategy in order to rank and compete with a new domain against competitors that have an average of 50% domain authority and around 2000 root domain linking to them, if you would start with a completely new website/domain? How long would you estimate the new site to be competitive? In the retail area. Working on it a month full time I would go with On page SEO off course, detailling each products and building the internal link structure Get back links, backlinks, backlinks and... backlinks... Build the social media network feed a blog Thanks for your input Considering working on the site for a month full time, I would estimate a ranking after a month or 2 although the competitions very high. Your thoughts ?
Intermediate & Advanced SEO | | Derek_A0