Search visibility degrading gradually
-
We have several web pages with the same structure released in several countries. Each website contains information about spam callers in the country the website has been released for.
Now I have the problem that I see a slow degradation of search traffic in the US. The UK website on the other hand is doing quite well, actually improving.
According to MOZ our mobile search visibility dropped significantly in the last week and I am at the moment not able to pin this down. Can anyone please give me a hint at what data best to analyze to find the source of this problem? TIA
Best
Thomas -
Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.
-
Yes that is correct
-
Donald,
Thanks for your reply. When it comes to keywords we are a kind of strange animal. Our keywords are phone numbers. As I said we are a directory of spam numbers. Users who search for us find us generally by phone number. So if I understand you right, search visibility looks at the keywords I gave to MOZ and determines the visibility by these keywords, right?
-
If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.
If you remove all keywords and leave only one with a page 1 rank at position 1 you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.
If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does a site that is worse than mine by every objective measure I can find, keep outranking me in search?
I’ve been working on educating myself about SEO all day, again. All-Star Telescope up in Canada. We have a competitor that consistently ranks #1 and I don't get it. Their site is full of duplicate content (straight copy and paste from the manufacturer site). They don't have any meaningful blog or video content to add relevance or value to their site. We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the the competitors page. Our site is slow, but theirs is slower. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page (a popular telescope). Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069?_pos=1&_sid=f0aa91cc2&_ss=r Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope?_pos=1&_sid=56abdabd4&_ss=r#description Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). The text is original, it’s relevant, we have healthy internal links to the page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here, something that isn't being captured by the tools that I have. Is it simple the fact that they get more traffic? Is that why some people go and buy traffic? Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
Technical SEO | | nkennett
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE Canada We've worked with two highly ranked SEO's to try and figure this out, one in Canada, and one in the USA. I haven't seen a confidence inspiring answer from either of them. Posting on a forum is a bit of an act of desperation, I'll continue to work the problem, but it's discouraging to see the leader in my industry look like he's just phoning it in with his website.1 -
Search Console rejecting XML sitemap files as HTML files, despite them being XML
Hi Moz folks, We have launched an international site that uses subdirectories for regions and have had trouble getting pages outside of USA and Canada indexed. Google Search Console accounts have finally been verified, so we can submit the correct regional sitemap to the relevant search console account. However, when submitting non-USA and CA sitemap files (e.g. AU, NZ, UK), we are receiving a submission error that states, "Your Sitemap appears to be an HTML page," despite them being .xml files, e.g. http://www.t2tea.com/en/au/sitemap1_en_AU.xml. Queries on this suggest it's a W3 Cache plugin problem, but we aren't using Wordpress; the site is running on Demandware. Can anyone guide us on why Google Search Console is rejecting these sitemap files? Page indexation is a real issue. Many thanks in advance!
Technical SEO | | SearchDeploy0 -
Google Search Console Site Map Anomalies (HTTP vs HTTPS)
Hi I've just done my usual Monday morning review of clients Google Search Console (previously Webmaster Tools) dashboard and disturbed to see that for 1 client the Site Map section is reporting 95 pages submitted yet only 2 indexed (last time i looked last week it was reporting an expected level of indexed pages) here. It says the sitemap was submitted on the 10th March and processed yesterday. However in the 'Index Status' its showing a graph of growing indexed pages up to & including yesterday where they numbered 112 (so looks like all pages are indexed after all). Also the 'Crawl Stats' section is showing 186 pages crawled on the 26th. Then its listing sub site-maps all of which are non HTTPS (http) which seems very strange since the site is HTTPS and has been for a few months now and the main sitemap index url is an HTTPS: https://www.domain.com/sitemap_index.xml The sub sitemaps are:http://www.domain.com/marketing-sitemap.xmlhttp://www.domain.com/page-sitemap.xmlhttp://www.domain.com/post-sitemap.xmlThere are no 'Sitemap Errors' reported but there are 'Index Error' warnings for the above post-sitemap, copied below:_"When we tested a sample of the URLs from your Sitemap, we found that some of the URLs were unreachable. Please check your webserver for possible misconfiguration, as these errors may be caused by a server error (such as a 5xx error) or a network error between Googlebot and your server. All reachable URLs will still be submitted." _
Technical SEO | | Dan-Lawrence
Also for the below site map URL's: "Some URLs listed in this Sitemap have a high response time. This may indicate a problem with your server or with the content of the page" for:http://domain.com/en/post-sitemap.xmlANDhttps://www.domain.com/page-sitemap.xmlAND https://www.domain.com/post-sitemap.xmlI take it from all the above that the HTTPS sitemap is mainly fine and despite the reported 0 pages indexed in GSC sitemap section that they are in fact indexed as per the main 'Index Status' graph and that somehow some HTTP sitemap elements have been accidentally attached to the main HTTPS sitemap and the are causing these problems.What's best way forward to clean up this mess ? Resubmitting the HTTPS site map sounds like right option but seeing as the master url indexed is an https url cant see it making any difference until the http aspects are deleted/removed but how do you do that or even check that's what's needed ? Or should Google just sort this out eventually ? I see the graph in 'Crawl > Sitemaps > WebPages' is showing a consistent blue line of submitted pages but the red line of indexed pages drops to 0 for 3 - 5 days every 5 days or so. So fully indexed pages being reported for 5 day stretches then zero for a few days then indexed for another 5 days and so on ! ? Many ThanksDan0 -
Does server (host) location effect local search results?
Hey I was wondering if the location of your server (host) effects your local search engine results?Suppose I have an e-commerce website in the Netherlands and I want to host my website in the USA or UK, does this effect my search engine results in the Netherlands?
Technical SEO | | kevba0 -
Increase Search Ranking for CEO
Hi guys My company CEO is concerned that when her name is googled pictures of a glamour model appear in the image results area. The glamour model shares a second name with our CEO and this is why the model's images are appearing. I have been asked to rectify this situation. My CEO has a linked in page and twitter account which are underused but no personal page on our company website. I was thinking of buying the url for the CEO's name and optimizing a small site for her name with bio etc and links to twitter, lined in etc. Would this be the best strategy? Thanks Gavin
Technical SEO | | gavinr0 -
No Search Results Found - Should this return status code 404?
A question came up today on how to correctly serve the right status code on pages where no search results are found. I did a couple searches on some major eccomerce and news sites and they were ALL serving status code 200 for No Search Results Found http://www.zappos.com/dsfasdgasdgadsg http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=sdafasdklgjasdklgjsjdjkl http://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=dfjakljgdkslagklasd&_sacat=0 http://www.cnn.com/search/?query=sdgadgdsagas&x=0&y=0&primaryType=mixed&sortBy=date&intl=false http://www.seomoz.org/pages/search_results?q=sdagasdgasdgasg I thought I read somewhere were it was recommended to serve a status code 404 on these types of pages. Based on what I found above, all sites were serving a 200, so it appears this may not be the best practice. Any thoughts?
Technical SEO | | WEB-IRS0 -
Base HREF set without HTTP. Will this cause search issues?
The base href has been set in the following format: <base href="//www.example.com/"> I am working on a project where many of the programming team don't believe that SEO has an impact on a website. So, we often see some strange things. Recently, they have rolled out an update to the website template that includes the base href I listed above. I found out about it when some of our tools such as Xenu link checker - suddenly stopped working. Google appears to be indexing the the pages fine and following the links without any issue - but I wonder if there is any long term SEO considerations to building the internal links in this manner? Thanks!
Technical SEO | | Nebraska0 -
My domain does not come in the search results, what do I do?
Hi, I have a website called www.bollykings.com It had a pretty solid rank on google for a number of keywords but 4-5 months back, it was badly affected by the Panda update. Now it comes nowhere. I have started updating and posting new articles on it since the last two months. When I search for "bollykings" on Google.com, website does not come only in the first 40 results. What could this mean?
Technical SEO | | modifyed0