Do WooCommerce product tags effect SEO?

[xdunningx]

I'm just curious if I need these product tags and if they impact in any way at all SEO? - whether that be positively or negatively.

on1iRin

[Moreleads]

Hi xdunningx,

You can use them and they could have a positive impact on SEO if they are not duplicates of the Category taxonomies. So for instance you have an eCommerce site that sells sports clothes and you have categories for fitness, tenis, golf, soccer etc.. . than you could have tags for leggings, t-shirts, tops, etc...

Many times though they would be subcategories as well so you would have a subcategory page for leggings e.g. sports.com/category/fitness/leggings and a page for the leggings tag e.g. sports.com/tag/leggings.  Both these pages would be competing for search queries related to leggings and therefore have less of an impact (as its not a clear statement of your site to google as to which page should rank) compared to one unique page on your website ranking for that query.

In general i would stay away from tags (woocomerce or others).for ecommerce unless they are very tightly managed and are for terms with sufficient search volumes and relevant for your business, and dont duplicate your categories.

Hope this helps