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  4. Is using a H1 tag in a logo image bad for SEO?

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Is using a H1 tag in a logo image bad for SEO?

On-Page Optimization
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  • DVLighting
    DVLighting Subscriber last edited by Sep 10, 2019, 5:42 AM

    We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

    1 Reply Last reply Reply Quote 0
    • Aditi_08
      Aditi_08 @DVLighting last edited by Jun 13, 2024, 10:59 AM

      @DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.

      1 Reply Last reply Reply Quote 0
      • Aditi_08
        Aditi_08 @DVLighting last edited by Jun 13, 2024, 10:52 AM

        @DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.

        1 Reply Last reply Reply Quote 0
        • sarahwalsh
          sarahwalsh last edited by Jun 11, 2024, 6:30 PM

          When you're writing the alt text for an image, simply write the alt text to describe what the picture is. Some web designers just label the picture 01- example, yet, to improve your SEO, its good to say what is in the picture for example a man eating an apple and write the alt text, just like that, man eating apple.

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          • topic:timeago_earlier,5 years
          • DVLighting
            DVLighting Subscriber @SearchStan last edited by Sep 11, 2019, 4:43 AM Sep 11, 2019, 4:43 AM

            I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?

            Aditi_08 2 Replies Last reply Jun 13, 2024, 10:59 AM Reply Quote 0
            • SearchStan
              SearchStan Subscriber last edited by Sep 10, 2019, 2:06 PM Sep 10, 2019, 2:06 PM

              I'm pretty sure you with HTML5 you can have one

              per container element. Therefore, while having the logo as the

              isn't ideal, it won't hurt.

              DVLighting 1 Reply Last reply Sep 11, 2019, 4:43 AM Reply Quote 1
              • Rajesh.Prajapati
                Rajesh.Prajapati last edited by Sep 10, 2019, 11:34 AM Sep 10, 2019, 11:34 AM

                Don't think so much about this. Use brand name on logo as H1. and you have to be very sure, every page should be have only one h1 tag.

                1 Reply Last reply Reply Quote 0
                • DVLighting
                  DVLighting Subscriber last edited by Sep 10, 2019, 7:54 AM Sep 10, 2019, 7:54 AM

                  Hello Andreas,

                  Thank you for your answer. I don't think I explained myself very well in the question.

                  Yes, I meant that the H1 tag should be the brand name, not the title. We have over 60 pages where the topic of the page is a particular brand name that we are stockists of.

                  At the top of each of those pages is the brand's particular logo which acts as a visual heading for those pages. Our web developer put the H1 tag as the alt attribute for the logo image. But I am unsure as to whether this is good for SEO - to link a H1 tag to the image.

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                  • paints-n-design
                    paints-n-design last edited by Sep 10, 2019, 7:19 AM Sep 10, 2019, 7:19 AM

                    This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.

                    According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors.  Special if they are in different sections.

                    If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about.  Without alt-attribute you current H1 is a simple image, wich means it is empty.

                    You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.

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