Can anyone share an example of a search strategy they've created?
-
New year, new plans.
I'm currently working on outlining a search strategy for my company's marketing team. I'm primarily in charge of SEO but I'm working closely with our SEM and Content Marketing teams to build out a more holistic, integrated set of goals and initiatives for us all to work with.
Does anyone have any good examples of a search strategy they've done in the past // a template they've worked with? I have a pretty good idea of what I want to include but would love to see how others have approached this + get some inspiration.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I secure my website?
Hi, I hope you are doing well. I wanted to ask you how I secure my website whenever I have SLL but how can I make more secure my website? I hope I will like anyone's reply. thanks in advance This is my website: https://www.myqurantutor.com/
SEO Learn Center | | Bigbrand1 -
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
SEO Learn Center | | CatherineCorn10 -
Planning an analytical article focused on link building. Do you have any suggestions on what you'd like to see analyzed in a data-backed study?
So far, I'm working backwards. Goal: product a data-rich piece of content that will help other agencies or internal marketing departments explain trends in link building and show the value in it. Means to gather data: Moz, Ahrefs, manual searching What is missing right now is the angle. I was thinking about taking 100 high volume keywords in the SaaS/software space, and looking for trends in the sites that rank well with regards to search volumes and number of links etc. This feels a bit weak to me. Any suggestions? I'd appreciate any insights so thank you for taking the time!
SEO Learn Center | | ajaypaghdal1 -
Can you have same product name and description on a local and national site at the same time without getting dinged by google?
My question is regarding a few sites we own which are all related. The local site (http://location.company.com) is a extension of the national main site (http://company.com.) We are in the process of launching these new sites as replacements to older sites we created years ago. My first question regarding SEO is it important to the search engines to have unique product content on both sites even though they promote the same products (with same pictures) and brands or can we keep the same product names and descriptions as I hope? I ask this because essentially they are the same site but with with the exception of the local extension..... We thought by re writing all the content on the main pages of both sites along with different; title tags, page title and meta descriptions that that would make the sites different enough to get away with this. Is that the case? Thank you in advance for your assistance, Jake
SEO Learn Center | | Closetstogo0 -
Creating a webinar
Hi Mozzers, Wanted to pick your brains on something...we are going to give all our clients an update on the industry and want to invite them all to a webinar. Although I've done a few before, I've never set one up and wondered if anyone had any advice on what platform to use etc? Any recommendations would be brilliant! Thanks in advance, Karl
SEO Learn Center | | KarlBantleman0 -
How can I detect Google Webmaster tools without asking my client?
Hi Guys, I am running an audit for a client and one of the things I investigate is if they have a Google and BING webmaster tools . Also I am trying to detect if they have submitted any XML sitemaps. Is there a way for me to be able to detect these by making a simple search on google or not? Thank you Mozzers!
SEO Learn Center | | Ideas-Money-Art0 -
Local SEO Practice: Creating a Fictitious Business?
Has anyone tried fabricating a fake, brick-and-mortar store as an SEO experiment? Sort of along the lines of what Starwood is doing (check out this Wikipedia experiment with the Test Galaxy Sheraton), but with a legitimate physical address and all? Was it useful? And are there any potential legal troubles that could arise from borrowing a vacant address? I'm thinking this could be helpful for my Intern to gain practical experience in local SEO, without the politics of working for a client But I wouldn't want to blight that address for future occupants if the experiment went horribly awry. We could instead offer pro bono services to a small business with a limited web presence – that would be useful to her, and constructive. But I'd like to have a better understanding of what signals Google looks for when deciding whether to index a website in local search, and see whether possible to dupe those algos. What are your thoughts, Mozzers? .
SEO Learn Center | | sweetfancymoses0 -
Google's weighting of Page Load speed
Hey, we recently optimised our website page load speed as part of our overall optimisation. Page load speed according to the Google Developers Page Speed test was previously 51 out of 100 and is now 92 out of 100 and this was improved within the last seven days gradually, cached half way through the improvement process. I appreciate this is regarded as only a small part of the whole process, however, I’d be interested to know if anyone has a concrete opinion/proof on whether such a big improvement would actually make a difference to our rankings in the SERPs.
SEO Learn Center | | tdsnet0
