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ECommerce Configurable vs a lot of articles

Branding

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MJClassy last edited by

Hey Moz Community!

We have a eCommerce Store with a ton of articles/products. And we have a lot of Brands/Manufactures for Flavors with different tastes.

As example we have a Brand Called "Copy cat" with 60 different flavors, and their product names are "copy cat xyz flavor".

Currently we have for each flavor a single product created, so i guess we have a lot of duplicated keywords [copy cat] flavorname [flavor] + generell manufacturer content in the product descriptions.

While thinking about it, i thought about to merge all those articles to configurable articles. So we have 1 Copy Cat article with some kind of a dropdown selection for the different flavor.

Does anyone have experience with this? How will the User Experience change? (we are using elastic search, it's including the variations of products - so the search wouldnt be affected)
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