Will adjusted bounce rate affect avg time on page?
-
I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer:
1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics?
2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to?
Does anyone know the answers to these questions? Any help would be much appreciated!
-
1. Yes, it will, as for users that never visit the second pageview in their session, it will now count the time between pageview and event.
2. No, you're not as you're basically adjusting the bounce rate itself right away with this. In addition what you could do, if you want to go advanced is to write all this data to a custom metric as well so you're capturing the same idea. But that's more like a hack and nice hobby than I would say it's an actual solution that I would want to leverage in an enterprise setting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to check bounce rate of mobile or ipad checkout steps? How to check Funnel for mobile or ipad?
Hello Guys, Is there any way to check bounce rate of mobile or ipad checkout steps till thankyou page? Also separate Funnel visualization for mobile or ipad? John
Reporting & Analytics | | varo0 -
Thankyou page tag configuration while implementing enhance ecommmerce
Hello guys, Currently i am tracking conversion in google analytic via google tag manager by doing following configuration in tag manager :- "Page URL Contains thankyoupage.html" But now i am implementing Enhance Ecommerce with tag manager with following configuration : - Custom event - "Event equals Transaction" So i want to ask if i configure "Event equals Transaction" while implementing enhance ecommerce do i have to delete this configuration "Page URL Contains thankyoupage.html" which i am using currently? Thanks! Dev
Reporting & Analytics | | devdan0 -
Enchance Ecommerce Tag Fired on every page i visit why?
Hello Experts, I have added given below code (A) on my website and given below (B) setting in GTM. Now whenever i visit the site then two tags fired that is google analytic and enchance ecommerce. GA tag fired that is fine but why enhance ecommerce tag fired even if i visit any page? I think enhane ecommerce tag should be fired when i click on addtocart right?A)```
Reporting & Analytics | | bkmitesh
dataLayer.push({ 'event':'addToCart', 'ecommerce':{ 'currencyCode':'EUR', 'add':{ // 'add' actionFieldObject measures. 'products':[{ // adding a product to a shopping cart. 'name':'Triblend Android T-Shirt', 'id':'12345', 'price':'15.25', 'brand':'Google', 'category':'Apparel', 'variant':'Gray', 'quantity':1 }] } } }); Track type : Event Event Category: `Ecommerce` Event Action: `Add to Cart` Enable Enhanced Ecommerce Features: `true` Use Data Layer: `true` Basic Settings - Document Path: `{{url path}}` Firing Rule: `{{event}}` equals `addToCart``Thanks!`0 -
Bounce Rate Question - The percent calculated does not add up
Hello All, I'm attempting to see why organic search bounce rate has increased by 5% when compared to last year for a certain section of my website. I am using a custom segment to filter the specific pages I want to look at. Once the custom segment is set, I go to Acquisition - > Channels - > Organic. Then, I click the Landing Pages tab. Because we don't have keyword data anymore the only thing I can look at is the landing pages that contributed to the change in bounce. Finally, I set my date range and compare to the same date range as last year. Once I set the date range I am presented with a list of URLs and the percent change in bounce rate for each URL. This is where I get confused. If you look at the average bounce rate at the top of the column (example 1 attached) it does not add up with the data below it. If you export all of the data to excel, and then do an "Average" function in Excel, the data adds up to 17.29% instead of 35.04% for Sept. 2013. Why does this not add up? Isn't GA calculating the Average? Also, I always notice several URLs with only 1 session per URL. Several of these 1 session URLs have a 100% bounce rate. Since the bounce rate at the top of the column (example1) is a reflection of the average bounce rate, wouldn't these 1 session URLs significantly distort my data? I ultimately just want to see the pages that are contributing to the increased bounce rate when compared to last year. Having a hard time figuring this one out. Thank you all, Dave zMfAGls
Reporting & Analytics | | DaveGuyMan0 -
My GWT tells me that verification has failed numerous occasions - will this stop my site being crawled?
I launched www.over50choices.co.uk 6 weeks ago and have had trouble with google indexing and crawling all pages. It tells me 143 submitted & 129 Indexed, but the site has 166 pages? It still shows the old home page image in GWT - which is v annoying! Whilst the site is verified by GA & HTML Tag, it tells me in the Verification section that "reverification failed" on numerous occasions - they seem correspond with when google trys to process the site map. Is this a coincidence ie verification fails when its trying to process the site map, which in turn is leaving me with an out of date site map and therefore not all my pages submitted or crawled? Or will this not effect the googles ability to crawl the site? Your help please. Ash
Reporting & Analytics | | AshShep10 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
Figuring Out the Source of "direct traffic" by looking at landing page parameters
I have a client who runs an e-commerce website, and I noticed that 40% of his traffic and 25% of his sales are all attributable to Direct Traffic. At first, I tried to solve this problem by tagging all of the previously untagged links in his e-newsletter, which I expect to be very helpful. However, then I looked at the landing pages for his direct traffic, and I see that it is almost entirely filled with thousands of unique URLs that begin with a question mark followed by the name of his e-newsletter or shopping cart vendor. It would be the equivalent of having a url like the following: "www.willmarlow.com/?constantcontact=keya;sldkfjsdlfkjdf;sldkjf" If we have this amount of information in the link, shouldn't there be a way to add additional parameters to the URL to move this traffic out of the Direct column? Has anyone encountered this before? Thanks.
Reporting & Analytics | | williammarlow0 -
What's the difference between landing pages and entrance pages on Google Analytics?
I'm confused about the difference between entrance pages and landing pages on Google Analytics. If I compare our search traffic to entrance pages with search traffic to landing pages it seems very similar -- but not identical. But this is probably because all of our GA analytics is sampled (we're a huge site). Can anyone help?
Reporting & Analytics | | CecilyP0