The long tail
-
I've been focusing on the long tail for one of my websites. I've been getting good traffic that has been converting well for me. So far i've mostly been using wordtracker and google keyword tool to find long tail keywords. I did try hitail for a few months, but it gave me very few extra keywords.
Does anyone know of some other tools out there to find more long tail keywords?
Thanks
-
Hi Peter,
I like jonsantillan's list--Google trends is an especially sharp tool for uncovering blog post ideas in your niche. Find what's "hot" and be the first to write about it. If your content is good, it may become the source that everyone refers back to (i.e. major link bait).
Another tool that I've found really helpful for uncovering long-tail keywords is Market Samurai. It's a piece of software that runs on Adobe Air (any operating system). Beyond generating extra keywords, MS has a lot of filters that help you prioritize your keywords, even beyond what Wordtracker offers. It will also return the daily estimated CTR for owning the #1 organic rank!.
You can start with a free version, but even after the trial is over you can use the keyword research functions without restriction.
-
Hi PeterM22,
I think one of the best way to find long tail keywords is from adwords by setting up a campaign using "head keywords" in a broad match. Run it in a week or 2 and you'll see a list of possible long tail keywords in "Show all Keywords" section.
Other than that you can try the the following options/tools to find more long tail terms;
- Semrush -
- Keyword Discovery
- Google - Search base keyword tool
- Google Trends
- Google Related Search
- Google AutoComplete
- Bing Related Search
- Bing Search Suggestion
- Ask Related Search
By the way - (some of the tools that I mentioned above are paid which I have no affiliation whatsoever)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use long tail keyword?
Hi I read in most of the SEO blogs that using longtail keywords can help us in our search rankings. But how can we actually get a traffic from longtail keyword if that particular longtail keyword is not having any search volume. For example, if I wanted to rank for the keyword "SEO" which has a huge search volume of 5,500 per month and if I wanted to concentrate on one of its longtail keyword "SEO basics for beginners" which has average search volume of only 40 per month, how can it help me?
Keyword Research | | sandeep.clickdesk0 -
Finding Long Tail Searches
Hi Does anyone have any useful tools or ways of looking for long tail phrases apart from Google Keyword Planner? Thank you
Keyword Research | | BeckyKey0 -
Why is my site not appearing for a generic relevant short-tail keyword?
Hi, I work for a lighting retailer and in the past few weeks, our ranking in Google for the term 'lights' has decreased so much that I can no longer find it in the first 20 pages on Google. We did receive a manual action but the penalty has since been revoked. However, this seems to be a keyword specific problem as we are ranking #5 for 'cheap lights' - which is obviously more relevant and specific anyway. The only reason I'm asking is because the company director is asking why it has decreased so much, and I've tried to explain the keyword is too short and generic to bring in good traffic to the site, but he still wants a reason why that keyword in particular has dropped so much. It is interesting to note that one of our competitors, had a significant drop like ours. However, they seem to be climbing back up the rankings now. I was just wondering if anyone had any insight into this issue? Thanks, Brian
Keyword Research | | brianmadden0 -
Aiming for long tails on a long piece of content, without over-optimisation and attracting Panda...
Hi, I'm currently in the process of optimising a new ecommerce site with tons of content.
Keyword Research | | azu25
We're really well-researching our information and are aiming for one page a week, so each page (such as category pages etc) is getting 5-7 days of research before the content is written, so that we know our info is correct and that more than enough content is available, rather than a simple 300-500 word article.
One category page in particular has the potential for maybe 4,000-6,000 words, or even more (I don't want to hit that, as it's not needed, but I'd like to go into enough detail about enough things to bring us up on top as the market leader) - Our biggest competitor is currently hitting around 2,500 words on the category page for their site and they're ranking for a lot of long tails. (Of course they're also getting a lot of links too!)
To put it simply, we have a better quality product and a range of options (we're one of the first [if not the first] in the UK to have several options for this product where you have the choice of going for the cheap option, or going for higher priced and better quality options etc), whereas our main competitor simply has one stand alone product. By default this gives us much more to work with regarding potential content. While building this site we haven't bothered to consider 'keyword density', as we're going for as white-a-hat as possible, but when it comes to long tails I'm finding that I may have to consider it for this page at least.
We have a few dozen long tails such as 'Where does X come from', 'Why is X so expensive', 'What is the difference between X and X' etc - You know the kind of keywords.
To help specifically with the long tails we've opted to include a FAQ section to that category page, but it seems that by doing this I have accidentally gone up to ~3% density on the 'X', which I suppose isn't too bad, but at the same time that one keyword has already made ~30 appearances in the content - and all we have done so far is the FAQ section.
I'm going through now and rewording it so that it's less 'keywordy' (although there does seem to be a limit to the number of times to can say 'it' before that starts to sound odd..), but was just wondering how you manage to write a long and detailed piece of content that is all specifically about one thing, without having to use that one keyword too many times, while also hitting plenty of long tails at the same time?0 -
Have long tail searches increased or decreased?
Any stats about whether the number of long tail searches has been increasing or decreasing in the past year? Thanks!
Keyword Research | | theLotter0 -
Long Tail Keyword Research
Hi, I have read lots of articles on long tail keyword research and all of it seems to apply to models and makes, i.e. "Canon power shot digital _camera _2MP" However, I work in the interior design industry, which doesn't have models and makes, if you see what I mean. Does anyone have any advice on how to do long tail keyword research for this sector or similar? Thanks for your help. Mik
Keyword Research | | increation0 -
So if you rank well for the long tail, does that help your ranking for the short tail?
So say for instance you rank well in "online medical billing software." Does that help or influence your rank for derivatives of it (eg: "medical billing," "billing software," or "online medical billing")?
Keyword Research | | Bill4Time0