Tweaking Adwords
-
Hi,
I want to understand how one can tweak adwords and make first line long. I am showing the example as attachment. Please check and guide. Is this ethical ?
Regards,
Preet
-
Yes its ethical...and highly effective.
you just need to use punctuation at the end of line 1 description.
look at your example...there is a period (.) at the end of the long headline.
-
Thank you for a quick and detailed reply.
-
I couldn't get the attachment link to work, but by linking right to http://www.apexsoft.ca/adwords.jpg I can see what you're asking.
This is a feature recently introduced into Adwords that moves the content from the Description Line 1 into the Headline. The guidelines state that if Description Line 1 is a full and complete sentence, Google may create the longer headline.
In your screenshot, you can see that only the highlighted ad has a gramatically correct and full sentence as its Description Line 1, and as a result it's been moved to the headline.
The other two ads are both missing what in my opinion are crucial full stops that severely impact the readability of the ad when displayed in the top-box three-pack -- let alone prohibit the "headline increase" promotion!
AFAIK there is no way to trigger this per se, it's all at Google's discretion. Rather than changing the text of your ads to include a fullstop you might get a quicker result by creating a new ad that contains the same text and the grammatical fixes.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Locate Poorly Trending Keywords in AdWords
At the campaign level I see my CTR has been suffering for the last week or two relative to the past few months. It could be a few bad actors casing the downward trend. How can I quickly and easily locate specific keywords that are trending in the wrong direction? Why filters will not work... They don't take change into account. I want to identify Keywords that were once doing well are now doing poorly. Filters will yield all keywords that are doing poorly which is not what I'm looking for. Obviously I could be missing something with filters but this is my understanding. A few other points to note... I have search partners turned on. I do not want to take this traffic into account in my analysis. I'd also like to determine if it might be an ad that's not performing as well as it once was. I assume the same method used to find poorly trending keywords can be applied to ads as well but if not, is there a solution for this?
Paid Search Marketing | | tatermarketing0 -
Adwords Code help required
I have questions related Google adwords. 1. I want to use Google adwords code, remarketing and Google analytics code.Site is in OSCommerce and php based.Which thing I can use and how can I set my settings so that none of the stuff is affected by each other. 2. We are selling tours and want to track sales for our site.How can we use Google>tools>conversions to track sales?Settings and code help required.I know Google help Center link but not getting it.
Paid Search Marketing | | csfarnsworth0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0