Comments on Title Tag
-
New to this and I'm working on a title tag. I was wondering if any one had opinions/input on if this looks good/bad/ugly. I replaced the actual name of the client with "Ranch Name"
Guest Ranch Dude Ranch Wyoming Jackson Hole Activities RANCH NAME
Thanks!
-
Often brands are seperated from the title message via one of the following characters: | - >
It should be noted that the maximum number of characters that will be displayed on search results pages is capped at 70 (and in some cases resolves to less than that) so pay attention to how much info you are stuffing in those title tags. This doesn't mean you cannot go past 70 characters, but the title tag will be truncated in the search results. This can be unavoidable once in a while, but we always try to stay below 70 characters.
From a marketing / branding perspective, I'm also a big fan of title tags that 'read' properly. The example you provided doesn't really 'read' well. Of course, there is a trade off here. Are you writing your title tags for users or for search engines? Ideally, you want to walk the line between the two. For example, have you considered the following alternatives?
Alternative 1
Use the | to seperate the title tag into two short statements followed by your branding.
Wyoming Guest Ranch & Dude Ranch | Jackson Hole Activities | RANCH NAME
Alternative 2
Rather than attempt to target 'Guest Ranch, Dude Ranch, and Jackson Hole Activities' all on the same page, why not create a second page as follows?
Guest Ranch & Dude Ranch in Wyoming | RANCH NAME (or Wyoming Guest Ranch & Dude Ranch | RANCH NAME)
Jackson Hole Activities | RANCH NAME
One final note, be sure you are targeting the correct keywords here. For example, do you have data that shows which of the following is the best choice (there are probably even more options, but this gets the point across)?
Wyoming Guest Ranch
Wyoming Dude Ranch
Guest Ranch in Wyoming
Dude Ranch in Wyoming
Jackson Hole Dude Ranch
Jackson Hole Guest Ranch
Guest Ranch in Jackson Hole
Dude Ranch in Jackson Hole
There may or may not be a lot of data available for these searches, but I would at least take a moment to check Google Trends and Google Keyword Tool. Furthermore, as you have a Pro account, you can use SEOmoz's Keyword Difficulty Tool.
-
The title looks a little overdone and cluttered to me. If the Ranch name has the word "Ranch" in, you have that three times in your title.
There will be certainly better solutions. Furthermore there are no separators in it - in my opinion this makes it hard to read, too.
You have the country, town, brand and activity in there - perhaps you can match e.g. to put one topic better on different pages so you clear your title.We had a similar question over here too: http://www.seomoz.org/q/page-title-tags-seo-vs-cro- perhaps you find some answers there, too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate H3, H4 or H5 Tags
I know that duplicate H1 and H2 tags are a red flag for Google, but does the same apply for H3, H4 and H5 tags? A lot of my products have the same H5 tags and I'm wondering whether or not that is pulling down my keyword rank.
On-Page Optimization | | moon-boots0 -
Stong Tags still useful in 2016
Hello, Are strong tags still beneficial in 2016? A few co-workers feel they look spammy on our site and that they are no longer really used by the search engines. However, we can't find any real significant info for no longer implementing them or saying they're outdated. Thanks!
On-Page Optimization | | STP_SEO0 -
Choosing a title tag in seo (H1 or H2 or H3)
I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused, Some body tell me the correct tag for seo in google, or any other search engine.
On-Page Optimization | | seom20140 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Title and Url Agreement
In the case of trying to hit a wide taxonomy, is it better to keep your title and URL in agreement, or to vary them slightly for exact search matching. For instance this blog post which has the following url: http://www.simplifiedbuilding.com/blog/build-your-own-standing-desk/ has the title "Make a Stand Up Desk - Better Working, Longer Living" The ideas is that build and make are similar words and "stand up" and "standing" are also similar. So what is the better way to go?
On-Page Optimization | | CPollock0 -
What is the threshold for a page title to be considered duplicate?
We're trying to find out what percentage of words in a page title need to be the same for it to be considered duplicate? We have search results pages for each country on our site, so the only difference in the page title is the country name and they are all being flagged as duplicate, even though they are not 100% duplicate.
On-Page Optimization | | Odjobob0 -
Alt tag using photoshop
Simple question i think. Ive started adding alt tags to images using the slice tool in photoshop. This takes up a menu were the last part of is alt tag: This way to add alt tags does work right? I used SEO-browser afterwards and couldnt see the tag. There are maybe other better ways to see if your tags are in there ? Dan L.
On-Page Optimization | | danlae0 -
Title, description modification?
If i make, modifications in my paget title and sescription, it's possible to will decrase my page visits? If yes, when will increase my page visits? thanks
On-Page Optimization | | rejja0