Video SERP question
-
Hello MOZ Helpers..
Sometimes video results pop up in Uiversal search..for example for "recycle paint" my video for recycle paint residing on my website shows up on a Universal SERP SEE IMAGE 1..This happens even when I use an ip mask or change local..the confusing part is why my personal version trumps my youtube version SEE IMAGE 2.
What metric(s) is Google using to rank videos, and what kind of benefit does this provide if the video points to your site vs. a video service like youtube or 5min?
I have attached 2 images with IMGUR but
search "recycle paint" to recreate
[" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](img src= "Hosted by imgur.com") [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com")
-
Not to be overly obvious, but part of the answer to this question is that Google is using the metrics included in the XML feed (http://www.google.com/support/webmasters/bin/answer.py?answer=80472#4) Things like, video:title, video:description, video:tag, video:category, etc. In addition Google is combining those with the authority and content of your website. Since your website is an authority on painting vs youtube (videos on anything and everything), there's likely an associated benefit to sending a user to website where they can find a collection of painting related material, not just videos. That's a benefit to the user.
The benefit to you is that you're receiving qualified web traffic that has an interest in painting and has a better chance of becoming a customer in the future. You may receive the same benefit from a user going to youtube and then being interested in your services, but they will certainly be another step away from that, either figuring out how to contact you via youtube or leaving youtube, going to your site, and then contacting you. For visitors outside of your area you could offer a starter kit or educational material for the DIY crowd. If they like your style of organization and view you as an authority on how to make painting projects a success they could conceivably become customers of that sort of material.
Your link from your home page to your video uses the text, "Recycle Paint" which further contributes towards ranking for that term, and the text around your link lines up semantically: take away, old paint. All the things Google would expect to see are present in your content and links. Basically, everything is organized and categorized very well on a website that is clearly an authority in regards to painting so it makes sense to be a beneficial ranking for both users and yourself. Well done!
-
As Richard says, good job on the use of video sitemaps - this is one of the most probable reasons fro seeing the difference that you are
-
Richard,
You caught me trying to fish in ipad juice....I just could not get it spelled right... Thanks I changed it.
-
Well John, you are doing a lot of things correctly.
Anchor text coming into your page is over 200 links with paint within the anchor
I would bet that the XML is optimized using the paint keyword, and that you are ranking higher in video search due to optimizing on this keyword. (I actually see you 3 down from your YouTube post?)
You do not show up within the top 50 using SEOmoz ranks tracker.
You also spell iPad incorrectly as Ipad.
Good looking site and nice use of social networking
-
Yes, I have 31 videos XML sitemapped to the Google protocal.
Recycle Paint on my site http://www.shearerpainting.com/Recyclepaint.php
Recycle Paint on youtube http://www.youtube.com/watch?v=n-z0esWvXF8
Search for "recycle paint" in unversal and video SERP..they both come up..what metrics are being used?
I have 4 videos on my home page http://www.shearerpainting.com/ and many scattered throughout.
I am not a profesional SEO or video guy..just a DIY in-house.
-
Images are not showing up [bad roger]
Your videos might be showing up more frequently due to the page being much more optimized for that keyword. Do you have links to the videos and website for review?
Do you have a video XML registered with Google webmaster?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I best optimize a video for a client's name?
Hello everyone, I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions? Thanks Everyone! -Kristin
Image & Video Optimization | | Red_Spot_Interactive1 -
Question For Those Who Record Their Own Videos
Hi, This is a quick question for those of you that record your own videos. Currently we record videos using a pretty middle of the road sony HD camcorder. We have some good lighting equipment and mic's etc but I always think that it could be a lot better. I would love to know what kind of recording equipment other use. Someone had said to me to use a DSLR camera with lapel mic which is great and obviously the camera can be used for still photos as well. I am just interested to know if others use that configuration or if people just use your average HD camcorder with good mics etc. Thanks
Image & Video Optimization | | kirstyseo0 -
Vimeo Pro, video SEO and rich snippets
Hi All, we are producing product demonstration videos. One major aim with these videos is to help our rankings for these specific product pages and associated keywords... and to get rich snippets displayed on Google results pages against our listing. We have used schema.org markup in the product pages body code along with / next to the embed vimeo video code on the product page in order to hopefully get us rich snippet listing... we used schema.org markup as this seems to be the main current markup for rich snippets we have hosted the video via Vimeo Pro so that it is served quickly and not affected by speed of our hosting server or any possible bandwidth issues on our hosting server and ensure sthat the traffic comes to our site pages rather then Youtube or similar Vimeo Privacy settings for the video have been set so that we have not allowed it to be embed anywhere except for our own domain and the video is not displayed on Vimeo.com to ensure that the video is not duplicated anywhere else... so that this is unique content on our own site for maximum value for our domain We have used the "old code" from Vimeo Pro for embedding the video on our product page rather than the current iframe code as from what i understand Google cant follow very well and doesn't necessarily trust content displayed in iframes. Video and schema.org markup code used is on product page is: <div itemprop="<a class="attribute-value">video</a>" itemscope itemtype="<a class="attribute-value">http://schema.org/VideoObject</a>"> <p ><strong>Watch our <span itemprop="<a class="attribute-value">name</a>">Click 7 Lite Duo demonstrationspan>:strong>p> <meta itemprop="<a class="attribute-value">thumbnailURL</a>" content="<a class="attribute-value">http://www.3wisemonkeys.co.uk/img/products/nextbase-click-7-lite-duo-thumb.jpg</a>" /> <meta itemprop="<a class="attribute-value">duration</a>" content="<a class="attribute-value">T2M23S</a>" /> <span itemprop="<a class="attribute-value">description</a>">A product demonstration showing what's included in the box when you buy a Click 7 Lite Duospan>...:<br /> <p align="<a class="attribute-value">center</a>"> p> <p align="<a class="attribute-value">center</a>"><object width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>"><param name="<a class="attribute-value">allowfullscreen</a>" value="<a class="attribute-value">true</a>" /><param name="<a class="attribute-value">allowscriptaccess</a>" value="<a class="attribute-value">always</a>" /><param name="<a class="attribute-value">movie</a>" value="<a class="attribute-value">http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0</a>" /><embed src="[http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0](view-source:http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0)" type="<a class="attribute-value">application/x-shockwave-flash</a>" allowfullscreen="<a class="attribute-value">true</a>" allowscriptaccess="<a class="attribute-value">always</a>" width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>">embed>object> p> div> Page this code is used on: http://www.3wisemonkeys.co.uk/proddet.jsp?id=2016&cat=1 Could anyone confirm whether the above seems to be what we need to do / should be doing to get the most value from these videos for helping our web site rank better with Google / search engine results pages as well as getting rich snippets displayed? Lastly does the above code seem correct and include all the necessaries for rich snippets? Thanks for any pointers.
Image & Video Optimization | | jasef0 -
When I host my You Tube Videos on my website how do I get remove the ads that You Tube puts in them?
I am looking for some advice regarding You Tube and removing the adverts that are within the videos when I host them on my website. I 'Googled' the answer and all the information that I found was relevant before the latest You Tube update? Many thanks in advance for your help.
Image & Video Optimization | | mblsolutions0 -
Ranking 3 times in SERP for non Branded Keyword
Anyone else seeing this? It just changed as of a few hours ago because it wasn't showing up this morning. One of our competitors is now ranking 2 times in the 3 pack and once in the regular SERP for a non branded keyword. "service/product + city." They have different: Names phone numbers - 1 local, 1 -888 addresses it looks like they don't have a rel/301 set up on the home page and they have a www site and non www site set up as 2 different accounts. One of the results is a Google Plus page and one is a Google Places/local page.
Image & Video Optimization | | BenGMKT0 -
Video SEO: Should I add Video Transcriptions to You Tube Videos Even with Google CC?
So, You Tube allows plenty of room from descriptions. I think 5,000 characters. Google does a poor Closed Caption of our audio. Should I also be adding accurate transcriptions to the description field in YouTube to help my Video SEO. What are the pro's cons and is it worth doing?
Image & Video Optimization | | BlairKuhnen1 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
Video Sitemaps
Hi, we are having some issues on our video site so I don't think we will be able to host them for a while, I think we will be uploading them to YouTube, so is there a tool/software that can help me make video sitemaps for my videos in YouTube? Thank you all!!! PS. I think I saw Rand or Danny a while ago in a video taking about a great tool for YouTube sitemaps, but I just can find it.
Image & Video Optimization | | andresgmontero1