Is it really worth it to invest on Facebook Ads?
-
Hi Guys,
I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/
The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook.
Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision?
Thanks A Bunch!
-
There were several sessions at SMX West 2011 on Facebook, and also some at SES NY (happening this week) regarding facebook advertising that might offer some insights as to how to advertise effectively.Outspoken Media and Bruce Clay, among others, are covering the conference and their blog posts can give an overview of some of those sessions. Also, check out aimClear for some of their posts on how to use Facebook demographic targeting.
http://outspokenmedia.com/blog/
http://www.bruceclay.com/blog/
http://www.aimclearblog.com/category/facebook-demographic-research/
-
facebook ads dont always work. Thats what I have found out with my experiment. facebook ads are not meant for revenue (atleast as the 1st target). If you want to promote something thats engagng, you would have a good chance of success, but on the other hand, if you are trying to drive ecommerce through facebook ads, it may not work that well.
-
Alfredo Palconit Jr! hahahaha Kamusta kapatid!
Thanks for the great info, seems like FB is still trying to fix their algorithm, and not even those 100+ former Google Employees are adept at solving the problem.
I just found out that most of the time non-relevant ads are showing up, in seemingly weird profiles and I thought that 500 million users can't go wrong!
Anyway Maraming Salamat! (Thank you very much) for the input.
MABUHAY ang SEO Philippines!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords disapproving ads with the word "Jewish"?
Hi guys, I do marketing for many nonprofits, and one of my clients is a Jewish women's organization. In the past week or so, Google has started disapproving ads and keywords that have the word "Jewish" in them. I know Facebook got called out recently for allowing people to target based on anti-Semitic sentiments, so I'm wondering if this is just Google's terrible execution of caution. It's telling me that keywords with the word "jewish" in them (like "jewish women's organization in boston" is derogatory or dangerous). I've asked for Google's help, and they've been incredibly slow to respond. Is anyone else facing this with other religions or content? Natalie
Paid Search Marketing | | newwhy1 -
Lead Conversion on Facebook
Hi Mozzers, We are currently running FB ads and I am wondering if I should rely on the facebook lead conversion metric https://cl.ly/412f1j1a021I. I tend to rely heavily on Google Analytics for this kind of data(by adding goals). Of course GA doesn't not show as much conversions as Facebook does. So which platform should I be relying on for conversion metrics? Thanks for letting me know!
Paid Search Marketing | | Ideas-Money-Art0 -
How does Google Home Services Ads work?
Hi mozzers, I have a plumber client who would like to try the Google Home Services ads but I have not found a guideline on this just yet. Do you know how to set it up? Do I need to use adwords or is it under another google product? The more details you guys have the better! Thanks
Paid Search Marketing | | Ideas-Money-Art0 -
Best way to automize generation of google ads - API, scripts etc.
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database. I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation. Any recommendations? Would you use adwords API or rather adword scripts?
Paid Search Marketing | | lcourse
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements?0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2 -
Best blog for tips on Product Listing ads
I am looking for the best blogs on Product listing ads and paid Google adwords. Let me know what you guys have for these Thanks!
Paid Search Marketing | | Gordian0 -
Why don't national brands have PPC ads that target their names, while smaller brands do?
Google's policy is to allow other businesses to run PPC ads against your business name, even when trademarked, so long as the ads don't include the trademarked name. At least that's what I have experienced and read online. Source: http://www.google.com/support/forum/p/AdWords/thread?tid=55e2b4bf90ae9585&hl=en Why do so many national brands have no PPC ads showing on their names in Google searches? http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=best+buy http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=victorias+secret http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=office+depot And so on. Smaller brands, even when trademarked, are awash in competitors targeting their names: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=nally+used+cars http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=la+jolla+cosmetic+surgery+centre Consider these two hotels: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=ritz+carlton+new+york http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=hotel+3030+new+york There are two slightly different questions in play here, as I have clients I'd like to better protect against this type of PPC poaching: So, are there any different policies at Google Adwords RE: national brands and having competitor's ads show on their names? How do the major brands block the advertisers on their names? Thanks!
Paid Search Marketing | | CakeWebsites0 -
Looking for Reviews on Ad Matching Company "Vertical Search Works"
Hey there, We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime... But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know! Thanks!
Paid Search Marketing | | WineCellarInnovations0