Will building up the page rank of a page you have a inbound link bring any benefit?
-
Right then here we go
You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"?
Sub questions
1. Would it be more beneficial simply to gain links to your main website?
2. What are the chances of the article going into the archives and then at some stage being deleted?
3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"?
4. If the article points to a domain that then 301's to another domain will this pass on any "juice"?
5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"?
6. What are the negatives?
7. What are the positives?
-
Do you know of any resource that will support this
As the linking page changes over time (# and authority of links to the page, outbound links on the page), the amount of "link juice" it passes will change also.
I have read reaserch on google only passing the anchor text once , so even if you change it wont. But nothing on the passing of "link juice" over time
-
#1 - Agree with Gary in that your time would be better spent getting links to your own site.
#2 - The article will at some point be archived - take advantage of the current popularity. I would make sure I was giving the influx of visitors every opportunity to further engage with my site - subscribe, become FB or twitter followers, etc.
#5 - As the linking page changes over time (# and authority of links to the page, outbound links on the page), the amount of "link juice" it passes will change also.
-
Cheers, pretty much on the sames lines as my thoughts - might do some good, but better of building direct links.
Would like to know more about sub question 5 ! My dective work begins.
-
I can't answer all of the questions, but I can help you out with some of them:
1. Given that it's national newspaper, the PR of the site should be fairly high, and this should flow through to the article page. Building up the links to the article page seems like a lot of effort that could be better spent getting more quality links to your site, but i can see that this could have some benefit.
2. The article will certainly end up in the archive. it is unlikely, hwoever, that it will be deleted. Think of it from the newspapers perspective for a second. What benefit would it bring THEM to delete the article? None. These types of sites want great quality content that receives inbound links - deleting pages that could potentially have inbound links would be a terrible SEO strategy.
3. Only if it redirects and forwards properly (see next question)
4. Yes, but you will lose some of the link "juice"
5. I'm not sure on this one. I would like to think this an evolving process, but I don't have any facts to back this up.
6. Seems like it could be a lot of effort if you were to do this for every article you get published that links back to your site. You will only be boosting the PR of the site hsoting your article, only a small proportion of this will eventually get back to your site. You could spend this time and effort getting quality links to your site.
7. You will receive some link juice. You may find conversions are higher after people have read the news article.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SPAMMY links to my search results page
Hi, I have a big problem, somehow someone has built THOUSANDS of SPAMMY links to my site's search result pages with keywords that does not even make sense or inline with the site. Links are dofollow and goes to /?s=TERM see the for yourself https://analytics.moz.com/pro/link-explorer/inbound-links?site=https%3A%2F%2Fhealthtian.com See image https://imgur.com/a/fahetyZ Please is there a way to BLOCK all at once? i feel these links are impacting on my site. Thanks
Link Building | | Lordcharsty1 -
Link Building Companies
Hi Moz Community, I'm currently looking into hiring a link building company. I found one promising lead out of Boise, ID who only specializes in white hat link building tactics but unfortunately, I found some tainted reviews as well. Any one has adice/recommendations on great companies out there? Many thanks!
Link Building | | SoFi_Moz0 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
Link building need help
I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
Link Building | | AAttias0 -
Blog traffic / link ratio? (Esimated of how much traffic will result in a link)
Hi, Was wondering if people could please tell me some estimates of how much traffic is likely to gain links to a blog post? For example 1,000 hits = 1 link, Hence 10,000 hits = 10 links to a blog post? I understand there is no magic ratio I just want to know what people have achieved. I’m after averages not just a one off really successful blog post too. Please specify the topic you achieve this in e.g. SEO, photography, business, heath... etc.
Link Building | | charles10 -
Squidoo for link building?
Hello Mozzers I'm thinking about using squidoo as a part of my link building. I've never used squidoo before, I'd love to hear from Mozzers using sqidoo for link building and traffic generation.
Link Building | | Thommas0 -
What are the new ways of Link Building which will get quality links?
Hi We are doing following kinds of Link Building: 1. Article marketing 2. Directory Submission 3. Guest Blogging 4. Press Release submission 5. Infographics (Viral Marketing) I know blog commenting and links from discussion forums are considered as greyhat / blackhat by google. So I want suggestions on some other ethical(Whitehat SEO) ways of Link Building to get quality Links. Also suggest me some Free article submission sites which give " dofollow-links" Thank You
Link Building | | Virrtuo0 -
Link building plan
If you have only one SEO guy doing link building for you, 6-8 hours a day,with a budget of $1000 -$2000 what would be the best 5 things to concentrate on?
Link Building | | echo1
Based on personal experience, could anybody suggest a daily/weekly plan?0