One Website - Local + National Ranking
-
If a client (e.g. a winery) wants to rank both nationally and locally, what are some best practices for doing this on one Website?
So the goal is to:
-
Rank nationally for their wines, wine varietals, etc.so they're found by restaurants, distributors, customers (could include national directories, content creation ,etc.)
-
Rank locally for their tasting room and wines for people looking locally or looking at that specific region (this could also include include Google places, local directories, etc.).
I'm wondering if the site would need to be subdivided (or "siloed") where one section is heavily focused on national and another is on regional? Also, for the home page, which focus would be most important (maybe national because it's harder)?
Thanks a for any ideas!
Tom
-
-
Thanks to everyone who responded with very helpful suggestions and ideas regarding doing both national and local optimization. - Tom
-
Hi Tom,
Both Richard & TomCraig are giving you some good ideas here. There is no reason your website can't be optimized for both National & Local SEO and the suggestions being given are ones I would agree with. In addition to this, you should properly optimize the footer site-wide for the local address/addresses using hCard microformatting and make sure your contact page is rich in content and well-optimized. Best of luck!
-
If we are talking wine, then the location, or in wine speak appellation, is important (Chimney Rock from the Stags Leap area is my favorite)
I would highly optimize your tasting pages for local by providing address of the tastings and having local neighbors link to that page. Preferably an event page, or if that page expires it stays or 301s to another page as to not spill the link juice.
Restaurants are going to search by appellation or wine names or grape names, so I would optimize for this on the product pages.
Home page should be Brand - Appellation - Grapes - Grower
I hope this helps
-
Tom,
It would make sense to target the home page at the National market, as it will generally require higher Domain Authority to perform well long term! You could have some local pages, with office addressess and relevant local terms and images embedded within it for the wine tasting rooms.
This way, the site would not necessarily be split, but it would be more of a journey for the user through the site. Most visitors would land on the home page, and those interested in local niche's can be funneled through to the sub pages via carefully places links/navigation.
Obviously the on page SEO would have to be considered, perhaps using vcard formats on all addresses, and optimising title and H1 tags, as well as monitoring keyword density, bold, emphasis, etc. (The 'Analyse' tool on the SEOmoz toolbar is good for this!)
Finally, the off page SEO will then have to be considered, such as local directory submissions, DMOZ, BOTW, JoeAnt, Yahoo Directory etc. Then following the top level obvious choices, get links form Blogs, Forums, and articles.
Try running online competitions and offering small online discounts to get lasting links to your site also
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Hi, all please tell me. If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Intermediate & Advanced SEO | | sourav60 -
How to find the redirects on website
I want to find the complete internal redirects on website. Just internally linked. How to find such?
Intermediate & Advanced SEO | | vtmoz0 -
Key word with city or town or local search for a nation wide website
Hi We need some expert advise here, we are dealing with batteries, tyres, online at nation level in india, and we have dealer registered with us at local places... and also we dont show the dealer details on the product page, once the order is recieved will be pass on the deal locally... we want rank well in the local key words search as many of times user search for "buy car battery in bangalore" here is bangalore is one location.. We want to develop one url like this www.abc.com/car-battery/bangalore/productname.html and also i will add breadcrumb like this car-battery>Bangalore > Productname which will be canonical to www.abc.com/productname.html (where product details are there). Pls suggest is this way i should go.. or??
Intermediate & Advanced SEO | | Rahim1190 -
Website losing rank positions after https
Hi there.. we were having a good increase in rankings since using Moz and then we purchased an ssl certificate so our website would run under https... to make sure our website is only accessed through https, we have used a method on .htaccess (appache) to make sure the website is only reached through https, using: RewriteEngine on
Intermediate & Advanced SEO | | mszeer
RewriteCond %{HTTPS} !=on
RewriteRule ^(.*)$ https://%{HTTP_HOST}/$1 [R,QSA] after doing this, from our last crawl perspective, we lost several positions that we were increasing.. what have we done wrong ? we have to fix this asap, please help us...0 -
The Wrong Page Is Still The Only One Ranking
For some reason, the search term "Tampa Personal Injury Attorney," shows this page of our's http://www.kempruge.com/personal-injury/ on the second page, but omits this page http://www.kempruge.com/tampa-personal-injury-attorney/ (the correct one). The correct one only shows up in omitted results. I have posted this question before. I made the changes suggested to me, and it actually worked for a couple weeks. But, it reverted back. I tried for the last two months to fix this on my own, but I just can't figure it out. Does anyone have any idea what to do here? Incredibly appreciative of any assistance, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Can I swap a website yet keep it's high ranking for a competitive keyword?
Couldn't fit the entire question in the main bit so the explanation is here: Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword. They now want to move from volusion over to Amazon Web Store 😢 which seems to be an SEO nightmare from even my basic understanding of SEO. From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content. Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking? Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top? A massive amount of gratitude in advance for anyone who tries to help with this! 😄
Intermediate & Advanced SEO | | acecream0 -
Website Crawl problems
I have a feeling that Google doesn't crawl my website. E.g. this blogpost - I copy a sentence from it and paste it to Google. The page that shows up in search results is www.silvamethodlife.com/page/9/ - which is just a blog page with all the articles listed, not the link to the article itself! Did anyone ever have this problem? It's definitely some technical issue. Any advice will be deeply appreciated Thanks
Intermediate & Advanced SEO | | Alexey_mindvalley0 -
Can I Improve Organic Ranking by Restrict Website Access to Specific IP Address or Geo Location?
I am targeting my website in US so need to get high organic ranking in US web search. One of my competitor is restricting website access to specific IP address or Geo location. I have checked multiple categories to know more. What's going on with this restriction and why they make it happen? One of SEO forum is also restricting website access to specific location. I can understand that, it may help them to stop thread spamming with unnecessary Sign Up or Q & A. But, why Lamps Plus have set this? Is there any specific reason? Can I improve my organic ranking? Restriction may help me to save and maintain user statistic in terms of bounce rate, average page views per visit, etc...
Intermediate & Advanced SEO | | CommercePundit1