Is it a bad idea to build unique sites to build credibility for your main site?
-
It is hard to sum up the question in one line, but basically my company has bought several descriptive domains that we would like to build out into microsites that link back to our main site.
For example...say we are a florist. Our main site talks about all the different kinds of flowers we have and the work we do.
So the idea is to buy weddingflowersdallas.com (example only...) and have a mini site that has the same look and feel as our main site, but has unique content that talks solely about our wedding flower business and has a few links back to our main site.
1. Is this a no no from a google perspective?
2. Is this a good strategy in general?
Thanks,
David
-
The general response you'll see in the SEOmoz Q&A is towards spending your time on your main site rather than creating lots of micro sites. Arguments for one site include only having to update/maintain one site instead of five the next time there's an update to the software you're using, and not having to do all of your link building times five (if you have four micro sites and your main site). With microsites, you're often splitting up the value of your sites into pieces, rather than having all of the value go to your one main site.
-
Definitely have no desire to do anything close to black hat...so redirection and the like just isn't on the table.
We have several divisions here and while our main site talks about all of them, it is easy to get lost in the shuffle.
The idea here is to have a site with a descriptive domain that talks about a single division (i.e. wedding flowers as opposed to funeral arrangements). We would have links back to our main site, of course, for people to learn more about the company, but each site would have unique content and would stand on it's own.
-
I think this would be 'Doorway pages' (http://en.wikipedia.org/wiki/Doorway_page) and more specifically:
"More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action."
Doorway pages are not allowed by Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | | linklander0 -
301 redirect of PR 6 domain to PR 1 site, Will it improve my site's seo?
I have a pagerank 1 website but i recently purchased one old pagerank 6 domain, if I 301 redirect this pr6 domain to my currrent pr1 site, will it will increase my site's pr and improve seo ?
Link Building | | IndiaFPS0 -
Does anyone have a list of bad site's. I should not be on or submit to?
My Gatlinburg Cabin Rental site is losing ranking on the keyword "gatlinburg cabins" I was wondering if anyone had a list of site's it should not be linked on so I can demote them.
Link Building | | GatlinburgMan0 -
Best way to set up a support site - sub domain, separate site or com/support?
My company is setting up our support site. It has been suggested that we set it up as a separate domain - www.company-support.com, rather than setting it up as a sub-domain (www.support.company.com) or the usual www.company.com/support. The person who proposed this believes it wlll create link juice, but i wonder if splitting the traffic will create more harm than good? Opinions please!
Link Building | | googilvie0 -
Having a link from a foreign site
I just ran an OSE on a competitor of ours that they have a few links from this website, http://www.tz-online.de/ would this not damage there site?
Link Building | | ScottBaxterWW0 -
Link Building & Juice
I have a corporate client which has multiple franchises, therefore microsites (www.example.com/cityname) within their corporate website(www.example.com). I am trying to build some links for these microsites that are lot weaker than the corporate web page in terms of PA. We worked hard putting most of these locations into local directories such as Google places and yahoo local, but the ones on yahoo local are all pointing to www.example.com even when you search a specific city when it suppose to be www.example.com/cityname. So first thought is to edit all of the yahoo locals to the microsite webpages for every locations but then I thought that wasn't a good idea since I will split the juice passed to the corporate website www.example.com. The corporate website is really important and wouldn't want to weaken its PA. Can someone tell me what are my options in order to not hurt the corporate website and to improve ranking for these weak microsites? should I still edit those yahoo listings to the microsite website or not? if not what how will I be able to build more links? Thank you!!
Link Building | | Ideas-Money-Art0 -
Need help with link building
How do I get good links to my site. Is it best to hire a link builder, or do it myself. I am new at seo
Link Building | | mikespy0 -
Link Building
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
Link Building | | azguy0