Corporate blog
-
We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?
-
Ok thanks. I'm going to do some research into this anyway - I'll make a post if I find anything that may be of interest.
-
He's probably got it elsewhere too but you'll have to sign up to Market Motive to see the vid I saw it on, it's part of their SEO course.
-
Agreed.
-
I had heard something about that as well, but I still think .com/blog reads better/looks cleaner than the blog.abccompany.com
Of course that is pure personal preference
-
Interesting stuff from Steve about this changing. Do you have a link to a source confirming this?
-
I am betting ALL of my money on a folder.
-
Yeah it was that way... not anymore though. I watched a seminar vid by Todd Malicoat who explained that they're now seen as basically the same thing.
-
Interesting. I've always thought that folders were much more beneficial than subdomains. I didn't think that links to subdomains passed juice to the main domain.
Am I wrong?
-
That's changed now, at least that's what was said in a seminar I watched the other day.
-
It really doesn't make much difference anymore, in terms of SEO they're seen a pretty much the same either way.
*Edit: That's a fairly recent development though.
-
http://www.companyabc.com/blogtitle is definitely the way to go.
"Some subdomains (http://blog.companyabc.com) GET NO BENEFIT from the root domain they're on."
but...
"Subfolders( http://www.companyabc.com/blogtitle ) DO appear to receive all the benefits of the subdomain they're on and content/pages behave remarkably similarly no matter what subfolder under a given subdomain they're put in."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Creation For Blog & Ranking Locally
Hey Everyone, I'm trying to rank for specific long tail key words such as: lower back pain treatment exercises lower back surgery options herniated disc exercises and etc. My question is: If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?
Content Development | | backinmotion1231 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Blog Repost?
We are a coupon site & occasionally have some updates to certain coupons that we post (maybe 24-28 hours after the original post). Is there any best practices to follow for reposting content? Here are a few thoughts: Would it be ok to use the same post, but just re-schedule it again to go out with the new updates? Should we create a new post & just reference the previous post?
Content Development | | seointern0 -
Is it better to have your blog open in a separate window?
I've set up a blog on one of my websites, however it doesn't open in a separate window. I know from looking at other blogs that they usually open in separate windows. Is that good practice? Will it make any difference to your SEO performance?
Content Development | | AAttias0 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
Is the Page Authority/Rank of my corporate site affected by my blog's PA/PR and vice versa?
If I host my blog on my corporate site (it is a wordpress blog) will the page authority and page rank of my site translate to the blog? And does this also go the other way around? My gut says this would make sense, and I think I have seen it in action with other corporate sites that host their wordpress blogs, but I want to be completely sure. Even better, if someone can explain to me how this works, that would be super helpful!
Content Development | | Kendi0 -
Duplicate content for manually setup blog and wordpress blog
We have a website where the ecommerce will not allow us to host blog. So we created our own manual blog page setup. Will this flag duplicate content on Google? http://www.homesupershops.com/blog and http://www.homesupershops.com/blog-july have same content. How come on a word press the same content on http://www.vizionseo.com/blog/ and http://www.vizionseo.com/blog/2011/05/how-can-your-business-rank-high-on-google-maps/ does not flag duplicate content?
Content Development | | VizionSEO990