Grr . . . Just can't seem to get there
-
mrswitch.com.au is one site that we are consistantly struggling with . . . It has a page rank of 3 which beats most of the competitors, but when it comes to Google AU searches such as Sydney Electrician and Electrician Sydney etc, we just can't seem to get there and the rankings keep dropping.
We backlink and update the pages on a regular basis
Any ideas? - Could it be the custom CMS system?
-
Thanks for the help! - Perfect advice!
-
No probs Steve, glad I could help
-
Awesome, yeah that does help. Thanks
-
It's a micro format of HTML.
You can use it to, for want of a better word, 'tag' your address, so basically it is a way of saying to bots that hey, you know this string of characters that follows, it is an address... there is some conjecture as to its usefulness, but I believe it is best practice to use it, especially with local search focused projects.
More info here: http://microformats.org/wiki/hcard
And a nice tool here: http://microformats.org/code/hcard/creator
I hope that helps
-
What's the score with hcards? I don't know much about it.
-
Also, when you say you backlink regularly, from where? Try to get backlinks from local sites to local pages... i.e. Sydney Electrician: get backlinks from local sydney directories, blogs & sites about Sydney, etc...
I haven't checked any of these for whether they're paid, nofollow, etc... but just as examples:
http://www.sydney-city-directory.com.au/
http://www.sydneycity.net/directory.htm
http://www.sydneybusinessdirectory.net/
http://www.expat-blog.com/en/directory/oceania/australia/sydney/
http://sydney-city.blogspot.com/
http://blogs.usyd.edu.au/sydneylife/
And obviously mix that with relevant links to do with electricians... and preferably sites that are electrician and Sidney based combined if possible... easier said that done I expect.
The same for other trades and other towns.
-
I agree fully with what Ryan suggested above, if local is your target. Also consider using the hcard microformat on your address, as that can't hurt either.
-
Are you trying to get in the local listings? If that's the case just get the address on the page and start submitting through Google Local. If it's a chain submit the bulk listings and/or service areas. Pages like this: http://www.mrswitch.com.au/location are going to hurt you as the engines will see it as a keyword stuffing attempt to manipulate results around any Sydney suburb + "Electrician". I'd recommend getting rid of the location page in its current format and replace it with a few of your actual locations. Use your keywords sparingly, and use the tools Google provides, especially mapping and reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where can I ... ?
[Spammy content removed by moderator.] Abdullah-Al-Asif-1.jpg?fit=177%2C177&ssl=1 tEjk20Fs_400x400.jpg
Technical SEO | | Abdullah-Al-Asif0 -
Using Wix and the keyword grader tool isn't working.
After reading other posts about Wix and SEO I think I need to change the web design provider to something I have more control of SEO options. Does anyone have any suggestions of something I can use?
Technical SEO | | benjacksoncook0 -
Results pages are not getting pagerank
Hello there, I have a website with a PR5 and seo "juice" is passing down smoothly except for results pages (sorry french ) : http://homengo.com/comment-ca-marche/presentation/ is getting a PR http://homengo.com/s/vente/paris_dept-75/ is not The same goes for all results pages which could indicate a problem. Is there something wrong with these pages, i can not figure it out, or do you have some tools which could help identify the trouble ? Thanks a lot
Technical SEO | | seomengo0 -
Can I have an H1 tag below an H2?
Quick question for you all - Is there an issue with me having an H1 tag physically below an H2 tag on a web page??
Technical SEO | | Pete40 -
Where did the 'Contributor To' area go in Google+
I went into my Google+ profile this morning to try to add a new guest blog in the 'Contributor To' section but I can't find it. Did they move it somewhere?
Technical SEO | | JonathanGoodman0 -
Getting on to page 1 again
I have recently set up a website, and as soon as it got indexed by google, I ranked on the first page at number 10... However, Ever since I have started trying to backlink.. the more I seem to do, the more I seem to drop down the rankings! The same for both Bing and Yahoo... I am really not sure what the problem is. My site is www.arilinegamesatc.com, and the ranking words are airline games and airline game. Any help woudl be greatly appreciated!
Technical SEO | | rolls1230 -
I'm getting a Duplicate Content error in my Pro Dashboard for 2 versions of my Homepage. What is the best way to handle this issue?
Hi SEOMoz,I am trying to fix the final issues in my site crawl. One that confuses me is this canonical homepage URL fix. It says I have duplicate content on the following pages:http://www.accupos.com/http://www.accupos.com/index.phpWhat would be the best way to fix this problem? (...the first URL has a higher page authority by 10 points and 100+ more inbound links).Respectfully Yours,Derek M.
Technical SEO | | DerekM880 -
Url's don't want to show up in google. Please help?
Hi Mozfans 🙂 I'm doing a sitescan for a new client. http://www.vacatures.tuinbouw.nl/ It's a dutch jobsite. Now the problem is here: The url http://www.vacatures.tuinbouw.nl/vacatures/ is in google.
Technical SEO | | MaartenvandenBos
On the same page there are jobs (scroll down) with a followed link.
To a url like this: http://www.vacatures.tuinbouw.nl/vacatures/722/productie+medewerker+paprika+teelt/ The problem is that the second url don't show up in google. When i try to make a sitemap with Gsitecrawler the second url isn't in de sitemap.. :S What am i doing wrong? Thanks!0