Link juice distributed to too many pages. Will noindex,follow fix this?
-
We have an e-commerce store with around 4000 product pages. Although our domain authority is not very high (we launched our site in February and now have around 30 RD's) we did rank on lots of long tail terms, and generated around 8000 organic visits / month.
Two weeks ago we added another 2000 products to our existing catalogue of 2000 products, and since then our organic traffic dropped significantly (more than 50%).
My guess is that link juice has been distributed to too many pages, causing rankings to drop on overall. I'm thinking about noindexing 50% of the product pages (the ones not receiving any organic traffic). However, I am not sure if this will lead to more link juice for the remaining 50% of the product pages, or not.
So my question is: if I noindex,follow page A, will 100% of the linkjuice go to page B INSTEAD of page A, or will just a part of the link juice flow to page B (after flowing through page A first)?
Hope my question is clear
P.s. We have a Dutch store, so the traffic drop is not a Panda issue
-
Has the number of pages indexed changed? Specifically, do you have a sitemap and have you looked at what GWT is reporting for number of pages indexed? Maybe some of your pages dropped out of the index and that's why you're not getting as much traffic?
Also, do a quick look at your pages and make sure something silly didn't happen when the products were added, like a rel canonical setting everything to the home page, or 5000 items suddenly getting a noindex, or your analytics program suddenly being stripped from some of your pages and that's why you're missing visits.
-
it will follow the link and pass juice, however it just won't be indexed and therefore not show in the SERPs.
Page A will therefore pass juice (using its follow) to any pages linking off it.So if Page A links to Page Z, juice from X will page through A to Z (being diluted by A)
-
Hi Richard,
I didn't mean nofollow, but noindex,follow. Imagine this situation:
Page A has noindex,follow
Page B has index,follow
Page X has 1 internal link to page A and 1 internal link to page B
Will the linkjuice from page X divide between page A and page B? Or will page B get all the juice (since page A is not indexed?).
Thanks,
Stefan
-
If you have 10 links and 5 are no-follow, only the remaining 5 will pass juice.
-
Great tips regarding deeplinking and link distribution, thanks for that. However, I am still wondering what happens with link juice that is sent to a page with noindex,follow. Will all juice go to an indexed page instead, or will part of the juice go to the noindexed page (and get lost)?
-
Yes, rankings have dropped sitewide (according to SEOmoz web app). Unfortunately I don't have CTR data.
-
Do you have a history of;
1. Rankings
2. Impressions and CTR (Google Webmaster Tools)
-
Directories allows you to target deeper pages, so I would start with some strong sites there. If you run a clothing store, then target some deep links into Shoes, Mens Clothing, Outdoor, etc.
-
a) to EGOL's point, I would get more juice by obtaining more links from high quality sites. I like getting Facebook LIKE icons on each product as well as ShareThis so that you, as well as others, can share the products socially. (share through the ShareThis and using the LIKE button on the page shows others who are visiting that people are interacting with the product and encourages them to do so also).
a1) When building links, try to get good link into the product category pages and not all to the home page. If the deeper you go, the juice gets diluted, build strong inbound links to deeper pages.
b) I would evaluate how your juice is distributed on the site. perhaps you are diluting your juice too much by the time it reaches the products.
-
Thanks. We are of course working on more link juice, but it will take time unfortunately
Here's some data (all organic):
Traffic
May 1-15: 2.900
June 1-15: 1.600Landingpages
May 1-15: 750
June 1-15: 530Traffic generating Keywords
May 1-15: 2.000
June 1-15: 1.300And i've broken it further down into short vs long tail (1-2 word phrases and 3+ word phrases):
SHORT TAIL
Traffic
May 1-15: 1.400
June 1-15: 1.000Landingpages
May 1-15: 550
June 1-15: 400Traffic generating Keywords
May 1-15: 1.000
June 1-15: 700LONG TAIL
Traffic
May 1-15: 1.500
June 1-15: 600Landingpages
May 1-15: 200
June 1-15: 130Traffic generating Keywords
May 1-15: 1000
June 1-15: 600As you can see, both the number of traffic sending keywords and landing pages have dropped significantly for both short and long tail terms. These really seems like a sitewide trend and followed shortly after we doubled the number of product pages. According to Google Trends and our supplier there's no noticable drop in search volumes or orders (this is a product that's been sold throughout the year).
How would you act upon this?
-
I agree with Dan. Let this go for a while to see what happens.
... more important.... before I went to tearing up the site I would go get more linkjuice.
-
Hi!
I would be very careful about guessing what caused the drop in traffic to begin with, before you go adding noindexes everywhere.
Try to find a correlation to the drop in traffic. Did rankings drop? CTR? Amount of brand searches? What type of organic traffic dropped, long-tail or head terms? Also, you may want to compare the amount of unique visitors compared to the past and check the amount of new visits compared to the past.
I'd investigate a little more before taking action.
-Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Noindex PPC landing pages or optimise for SEO?
Organic seems to be down YoY on one of the categories of a large ecommerce website that I work on. This particular category has multiple landing pages set up for PPC consisting of filtered products. So these landing pages are prone to duplicate content due to the products listed. e.g. Blue Thingamajigs White Thingamajigs Black Thingamajigs High Gloss Thingamajigs Oak Thingamajigs Glass Thingamajigs etc These landing pages do well for PPC, but are nowhere to be seen in organic (51+). The main category page however ranks quite well for quite a variety of root and longtail keywords, though not as well as it used to. For example, it does rank for "thingamajigs", "white thingamajigs", "white gloss thingamajigs" and "white gloss thingamajigs with cherries on top". Would it benefit the main category page if the PPC landing pages were noindexed? Or, despite Google's preference for the main category, work on further optimising the landing pages for SEO? Or is there another solution that I'm completely overlooking? (It is a Friday afternoon after all...)
Technical SEO | | Ria_0 -
No crawl code for pages of helpful links vs. no follow code on each link?
Our college website has many "owners" who want pages of "helpful links" resulting in a large number of outbound links. If we add code to the pages to prevent them from being crawled, will that be just as effective as making every individual link no follow?
Technical SEO | | LAJN0 -
Should links to tech data sheet be no follow?
I'm an SEO beginner, and on a new ecommerce (shopify) store I have a collection of paint. Each of the 52 products will link to the technical data sheet PDF. Should these links be no follow? or noreferrer? If all the links to this PDF signal that it is important - it is not more important than the home or product collection pages. Thanks!
Technical SEO | | agirlandamac0 -
2 home page domains causing split in link juice
We have 2 home page domains that are resulting in a split in links. We have mysite.com and mysite.com/index.php. The site is on Joomla and when we try and re-direct the /index.php to just mysite.com is causing an infinite loop. I have done this on other platforms with no problems - is this an issue because of Joomla? How can we complete a 301 re-direct to consolidate our link juice to one domain url?
Technical SEO | | devonkrusich0 -
Do you get credit for an external link that points to a page that's being blocked by robots.txt
Hi folks, No one, including me seems to actually know what happens!? To repeat: If site A links to /home.html on site B and site B blocks /home.html in Robots.txt, does site B get credit for that link? Does the link pass PageRank? Will Google still crawl through it? Does the domain get some juice, but not the page? I know there's other ways of doing this properly, but it is interesting no?
Technical SEO | | DaveSottimano0 -
Will frequently adding and frequently removing pages from my site hinder any SEO?
Hi Guys, Just looking through our crawl diagnositcs and we have a ton errors, well over 5000 actually, on 404 pages that cannot be accessed. Our website runs a lot of "Hot Offers" that are time bound, so they expire at the end of each month and we remove the page via our CMS. It's making the crawl diagnositcs loook bad, but will this be hindering our seo and Google 'stuff' because they are finding thousands of 404 errors? Any advice would be greatly appreciated! Website: www.vospers.com Lee Greenhill
Technical SEO | | lee_greenhill0 -
Linking from other language websites passes juice or not?
If i get links from websites with different language than english - has the same sort of field (business type) ... will that pass juice or not? Is it worth linking or not?
Technical SEO | | mosaicpro0 -
Page that has no link is being crawled
http://www.povada.com/category/filters/metal:Silver/nstart/1/start/1.htm I have no idea how the above page was even found by google but it seems that it is being crawled and Im not sure where its being found from. Can anyone offer a solution?
Technical SEO | | 13375auc30